Strengthening Makuake Brand Awareness and Strength
First written in FY2019. 6 of 10 entries say "Advanced", first in FY2020-Q1. Latest entry: 2026-04-28.
The whole theme swung hardest in 2020: 4 of 32 companies on the "Worse" side.
23 other companies' latest entry also says "Advanced".
- 2026-04-28AdvancedEarnings presentation
「Investment in strengthening the brand」
The Company identified investment in strengthening the brand as an item of upfront investment for the second half. - FY2023RestatedAnnual report
「The company will continue to promote ongoing investment in advertising through appropriate channels and work to acquire project owners and project supporters.」
The company reconfirms its policy of continuing advertising investment to raise awareness and strengthen the Makuake brand. - FY2021AdvancedAnnual report
「Along with higher awareness of Makuake, the number of projects launched on an ongoing basis and access unique users increased,」
The company states that upfront investment in television, web and app advertising increased awareness of Makuake and user inflows. - FY2021-Q3AdvancedAnnual report
「Television commercials increased brand awareness, while greater exposure on television programs and enhanced web and app advertising further expanded access unique users,」
The company cites increased brand awareness from television commercials and greater exposure on television programs as achievements. - FY2021-Q2AdvancedAnnual report
「Specifically, the company expanded exposure through television commercials and television programs and enhanced the recommendation function on Makuake,」
In addition to previous events and media exposure, the company expanded exposure through television commercials and television programs. No numerical figure for brand awareness itself was provided. - FY2020RestatedAnnual report
「The company plans to continue this strategy and expand its business by investing management resources in Makuake, while strengthening its earnings base by enhancing service functionality and expanding its business scope.」
The company reiterates its policy of continuing to raise awareness of the Makuake brand, invest management resources, enhance functionality and expand its business scope. - FY2020-Q3AdvancedAnnual report
「The company collaborated with financial institutions nationwide and held brand-awareness events throughout Japan, while continuing media exposure and other initiatives, thereby expanding awareness among project owners, or businesses,」
The company states that continued collaboration with financial institutions nationwide, brand-awareness events and media exposure expanded awareness among businesses. - FY2020-Q2RestatedAnnual report
「Brand awareness expanded through brand-awareness events held throughout Japan and media exposure, increasing the number of projects launched by project owners.」
The company describes the expansion of awareness through brand-awareness events and media exposure as the same initiatives and effects as in the previous quarter. - FY2020-Q1AdvancedAnnual report
「Brand awareness expanded through brand-awareness events held throughout Japan and media exposure, increasing the number of projects launched by project owners.」
The company states that brand awareness expanded through brand-awareness events and media exposure. - FY2019First statedAnnual report
「The company plans to continue this strategy and expand its business by investing management resources in Makuake, while strengthening its earnings base by enhancing service functionality and expanding its business scope.」
The company aims for sustainable growth through greater brand awareness, enhanced functionality and business expansion.