Expansion in Smartphone and Social Media Use
First written in FY2017-Q3. 17 of 26 entries say "Restated". Latest entry: FY2027-H1.
The whole theme swung hardest in 2026: 2 of 9 companies on the "Worse" side.
6 other companies' latest entry also says "Restated".
- FY2027-H1RestatedAnnual report
「Against the backdrop of increasingly severe labor shortages, digital transformation (DX) aimed at improving operational efficiency and productivity is advancing, while the implementation of generative AI in society is also progressing rapidly. The trend toward the digitalization of society is continuing.」
The company recognizes that the business environment remains characterized by continued digitalization of society, including DX in response to labor shortages, productivity improvements and the implementation of generative AI in society. - FY2026-H1RestatedAnnual report
「The domestic IT services sector surrounding our group continues to grow, driven by digital transformation (DX) and the use of digital technologies to improve corporate profitability and address labor shortages, as well as the expansion of the generative AI market.」
The continued growth of the domestic IT services market driven by DX, digital technology use and expansion of the generative AI market is described. - FY2025-H1AdvancedAnnual report
「The domestic IT services sector surrounding our group continues to grow, driven by digital transformation (DX) and the use of digital technologies to improve corporate profitability and address labor shortages, as well as the expansion of the generative AI market.」
The expansion of the generative AI market is newly identified, alongside DX and the use of digital technologies, as a growth driver for the domestic IT services market. - FY2024-Q1RestatedAnnual report
「While social media usage rates were rising and investment related to digital transformation (DX) was increasing」
The rise in social media usage and increase in DX-related investment continue to be described as business-environment factors. - FY2023-Q1AdvancedAnnual report
「Internet advertising expenditure continued to grow, reaching ¥2.7052 trillion, or 121.4% of the previous year’s level, and surpassing advertising expenditure across the four traditional mass media (Dentsu, “Advertising Expenditures in Japan 2021”).」
Specific market data was added, stating that internet advertising expenditure reached ¥2.7052 trillion, or 121.4% of the previous year’s level, and surpassed advertising expenditure across the four traditional mass media. - FY2022AdvancedAnnual report
「Internet advertising expenditure continued to grow, surpassing mass-media advertising expenditure across the four traditional media for the first time (Dentsu, “Advertising Expenditures in Japan 2021”), while people’s exposure to digital media continued to increase.」
Internet advertising expenditure surpassed advertising expenditure across the four traditional mass media for the first time, and the increase in people’s exposure to digital media is also noted. - FY2022-Q3RestatedAnnual report
「The trend toward the digitization of society as a whole continues, and internet penetration, traffic and social media usage rates continue to expand.」
The continued digitization of society and expansion in internet and social media use are described as the business environment. - FY2022-Q1RestatedAnnual report
「The digitization of society as a whole continues to advance, and internet penetration, traffic and social media usage rates continue to expand.」
The ongoing digitization of society and the expansion of internet use, traffic and social media use continue to be described as the business environment. - FY2021RestatedAnnual report
「Social media has become established as social infrastructure and plays an important role in corporate activities, including marketing and recruiting.」
The company continues to recognize that social media has become social infrastructure and is increasingly important to corporate activities. - FY2021-Q3RestatedAnnual report
「In Japan’s internet market, social media use has become established as social infrastructure, and the importance of companies using social media in their business activities, including marketing, promotion and recruiting, continues to increase.」
The company continues to recognize that social media has become social infrastructure and that its importance to corporate activities is increasing. - FY2021-Q2RestatedAnnual report
「In Japan’s internet market, social media use has become established as social infrastructure, and the importance of companies using social media in their business activities, including marketing, promotion and recruiting, continues to increase.」
The company continues to recognize that social media has become social infrastructure and that its importance to corporate activities is increasing. - FY2021-Q1RestatedAnnual report
「In Japan’s internet market, social media use has become established as social infrastructure, and the importance of companies using social media in their business activities, including marketing, promotion and recruiting, continues to increase.」
The company continues to recognize that social media has become social infrastructure and is increasingly important to corporate activities. - FY2020AdvancedAnnual report
「Internet advertising expenditure continued to grow at a double-digit rate, surpassed television media advertising expenditure to take the top position, and is expected to continue driving market growth as the commercial rollout of the fifth-generation mobile communications system (5G) began in March 2020 and communications infrastructure continues to improve (Dentsu, “Advertising Expenditures in Japan 2019”).」
Internet advertising expenditure continued to grow at a double-digit rate and overtook television media advertising expenditure, while the March 2020 start of commercial 5G services is cited as another factor supporting market growth. - FY2020-Q3RestatedAnnual report
「In Japan’s internet market, social media use has become established as social infrastructure alongside the spread of digital devices. Social media has also become indispensable to companies’ business activities, including marketing, promotion and recruiting.」
The business environment continues to be characterized by social media’s establishment as social infrastructure and its indispensability to corporate activities. - FY2020-Q2RestatedAnnual report
「In Japan’s internet market, social media use has become established as social infrastructure alongside the spread of digital devices. Social media has also become indispensable to companies’ business activities, including marketing, promotion and recruiting.」
Social media use continues to be described as established social infrastructure and indispensable to corporate activities as digital devices become more widespread. - FY2020-Q1ReframedAnnual report
「In Japan’s internet market, social media use has become established as social infrastructure alongside the spread of digital devices. Social media has also become indispensable to companies’ business activities, including marketing, promotion and recruiting.」
The expansion of social media use is described not merely as increased usage, but as its establishment as social infrastructure and its indispensability to corporate activities. - FY2019AdvancedAnnual report
「Internet advertising expenditure continued to grow at a double-digit rate for the fifth consecutive year, including expenditure on video advertising for smartphones (Dentsu, “Advertising Expenditures in Japan 2018”). Together with preparations for the next-generation communications standard 5G, this is expected to support continued market growth.」
Double-digit growth in internet advertising expenditure extended from four to five consecutive years, while preparations for 5G are also cited as supporting continued market growth. - FY2019-Q3RestatedAnnual report
「The spread of the internet and advances in digital devices have created various risks in exchange for greater convenience.」
The spread of the internet and advances in digital devices continue to be described as a business environment involving both greater convenience and the emergence of new risks. - FY2019-Q2RestatedAnnual report
「The spread of the internet and advances in digital devices have created various risks in exchange for greater convenience.」
The spread of the internet and advances in digital devices continue to be described as business-environment factors that generate new risks. - FY2019-Q1RestatedAnnual report
「The spread of the internet and advances in digital devices have created various risks in exchange for greater convenience.」
The spread of the internet and advances in digital devices continue to be viewed as both business-environment factors and sources of risk. - FY2018AdvancedAnnual report
「Internet advertising expenditure continued to grow at a double-digit rate for the fourth consecutive year, among other developments, and market expansion is continuing (Dentsu, “Advertising Expenditures in Japan 2017”).」
The continued expansion of the internet market, including smartphones and social media, is illustrated by four consecutive years of double-digit growth in internet advertising expenditure. - FY2018-Q3RestatedAnnual report
「The internet business industry in which our social risk business operates continues to grow. With smartphones serving as the primary devices, opportunities to use social media continue to expand, various services are being rolled out, and new demand is being created continuously.」
The growth and expansion of the internet business industry, smartphones and social media use continue to be described as the business environment. - FY2018-Q2RestatedAnnual report
「The internet business industry in which our social risk business operates continues to grow. With smartphones serving as the primary devices, opportunities to use social media continue to expand, various services are being rolled out, and new demand is being created continuously.」
The growth and expansion of the internet business industry, smartphones and social media use continue to be described as the business environment. - FY2018-Q1RestatedAnnual report
「The internet business industry in which our social risk business operates continues to grow. With smartphones serving as the primary devices, opportunities to use social media continue to expand, various services are being rolled out, and new demand is being created continuously.」
The continued growth and expansion of the internet business industry, smartphones and social media use are again described as the business environment. - FY2017AdvancedAnnual report
「The number of monthly Twitter users in Japan has continued to rise, from 35 million in December 2015 to more than 40 million in September 2016, while the number of social media users has also continued to increase.」
The expansion of social media use is illustrated by the specific increase in Twitter’s monthly users from 35 million to more than 40 million. - FY2017-Q3First statedAnnual report
「The internet business industry continues to grow. With smartphones serving as the primary devices, opportunities to use social media continue to expand, various services are being rolled out, and new demand is being created continuously.」
The growth of the underlying market and the creation of demand are described as structural facts supporting the business.