Multifunctional O2O Platform Centered on popinfo
First written in FY2016. 9 of 19 entries say "Advanced", first in FY2019. Latest entry: 2026-07-01.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「For APPBOX, its flagship product, the Company refreshed the platform during the consolidated fiscal year to create a next-generation foundation built on the use of generative AI technology, and is using this foundation to address a range of generative AI use cases at customer companies.」
APPBOX has been upgraded from its conventional platform for supporting app development and functional enhancements to a next-generation foundation built on the use of generative AI, advancing its ability to address generative AI use cases at customer companies. - FY2024AdvancedAnnual report
「APPBOX is a platform that supports everything required for an app business, from scratch and package development of new apps to expanding the functions of existing apps and implementing marketing initiatives. It includes a range of functions known as BOX functions, or SDKs, used in app development, enabling apps to be developed more quickly and at lower initial cost than through conventional scratch development.」
In addition to FANSHIP, APPBOX has taken concrete form as a platform supporting new and existing app development, functional enhancements and marketing, with more than 30 BOX functions. - FY2024-Q2RestatedAnnual report
「Specifically, the Company provides businesses with broad planning and execution support for OMO marketing, covering online marketing, including the planning, development and operational support of smartphone apps and the planning, development and operation of the SaaS-based app marketing tool FANSHIP and the app business platform APPBOX (Appbox), as well as offline marketing, including events and efforts to attract customers to stores.」
The Company continues to describe OMO marketing support combining online initiatives, including FANSHIP and APPBOX, with offline initiatives such as events and store customer acquisition as a core business activity. - FY2023-Q2RestatedAnnual report
「Specifically, in the OMO field, the Company provides broad planning and execution support for OMO marketing for businesses, covering online marketing, including the planning, development and operational support of smartphone apps and the planning, development and operation of the cloud-based (SaaS) app marketing tool FANSHIP, as well as offline marketing, including events and efforts to attract customers to stores.」
The Company continues to describe OMO marketing support, combining online initiatives including FANSHIP with offline initiatives such as events and store customer acquisition, as a core business activity. - FY2021AdvancedAnnual report
「Using FANSHIP, companies can collect and centrally manage a broad range of data from online to offline, including customers' location and purchase data. They can also combine and analyze online behavior, offline behavior and CRM information to segment customers according to various characteristics.」
FANSHIP, developed from popinfo, has taken concrete form as a SaaS-based marketing platform that centrally manages and analyzes online and offline behavior, location data, purchase data and CRM data and supports initiatives tailored to customer segments. - FY2021-Q1RestatedAnnual report
「The Company continued its medium-term initiative to shift revenue toward recurring, stock-based revenue, focusing on expanding the functions and strengthening the solutions of the fan engagement platform FANSHIP, which resulted in higher monthly fees.」
The Company continues its shift toward recurring, stock-based revenue by making FANSHIP its core service and expanding its functions and strengthening its solutions. - FY2020AdvancedAnnual report
「FANSHIP can incorporate both online and offline data and visualize it using various BI (business intelligence) tools. Users can combine app and web user behavior, location data, their own CRM data and purchase history data to analyze customers and engage in optimized communication tailored to each individual customer.」
The expansion from popinfo to FANSHIP has taken concrete form as a customer data platform that integrates and analyzes online and offline data, location data, CRM data and purchase histories. - FY2020-Q1ReframedAnnual report
「As part of its medium-term initiative to shift revenue toward recurring, stock-based revenue, the Company rebranded the location-enabled O2O solution popinfo for smartphones as the fan engagement platform FANSHIP in the first quarter, expanded its supported channels and added segmentation functions specializing in fan engagement.」
popinfo was rebranded as FANSHIP, with expanded supported channels and added segmentation functions for fan engagement, reorganizing the positioning and functionality of the core solution. - FY2019AdvancedAnnual report
「The Company provides popinfo as a location-enabled solution for smartphones and an O2O solutions platform, and since 2019 has expanded its supported channels and provided FANSHIP, a customer data analytics platform specializing in fan engagement.」
The service built on popinfo has evolved into FANSHIP, which expands the supported channels and functions and analyzes online and offline data, CRM data and purchase histories. - FY2019-Q3RestatedAnnual report
「The Company plans to steadily build its monthly fee base by strengthening its location-based business and the app data marketing functions of the O2O solution popinfo.」
The Company reconfirmed its policy of positioning popinfo as an O2O solution and strengthening its app data marketing functions. - FY2018RestatedAnnual report
「The Company provides popinfo as an O2O solutions platform. popinfo is its core solution, equipped with basic functions such as information distribution and user management required for customer acquisition and sales promotion.」
The Company reconfirmed its policy of positioning popinfo as its core platform and providing services built on information distribution, user management and related functions. - FY2017RestatedAnnual report
「popinfo is the Company's core solution, equipped with basic functions required for customer acquisition and sales promotion, including information distribution and user management, with additional functions such as membership cards, points management and coupon management easily added later.」
The Company reconfirmed the configuration in which membership card, points and coupon functions can be added to popinfo's core information distribution and user management functions. - FY2016First statedAnnual report
「popinfo is the Company's core solution, equipped with basic functions required for customer acquisition and sales promotion, including information distribution, user management, membership cards, points management and coupon management.」
The Company positions popinfo, which integrates information distribution, user management, membership cards, points and coupons, as its core solution.