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Other Disclosures3917iRidge,Inc.Information and Communications, Services and Others

LINE digital promotion for the turmeric drink “Ukon no Chikara,” which gained 100,000 friends and recorded its highest-ever number of entries, launches a second campaign aimed at building habits

iRidge and Qoil launched the second campaign for House Wellness Foods' "Ukonnokikara" on 1 July 2026 using the LINE promotional tool LINKFUN. The campaign adds a feature that awards bonus points after 3 cumulative participations, with the initiative aimed at driving repeat purchases.

Worth reading
60In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Improvement
Direction inferred from the company’s description.
Scale
5550000
Yen equivalent (total prize value)
Wording
Definitive
How definitive the wording is.

Announced details

UkonnokikaraUkonnokikara SUPERUkonnokikara Cho MAXUkonnokikara Liver ExtractLINKFUN
Applicable field (uses covered by this announcement)

Sales promotion, customer development, CRM, marketing and purchase data collection

Launch date1 July 2026 (implementation begins at 10:00)
What the company reported numerically
Quantitative Effects

Bonus points are awarded after 3 cumulative campaign participations.

Usage history

Approximately 100,000 friends on the official LINE account in the first campaign (timing not disclosed)

Relationship between the counterparty and the company
iRidge,Inc.3917
Relationship with the Company

LINKFUN, provided by iRidge and its consolidated subsidiary Qoil, continues to be used by House Wellness Foods Corporation.

CounterpartyHouse Wellness Foods Corporation

The company operates the "Ukonnokikara" brand. Location, representative, capital and year established: not disclosed.

In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services CoveredUkonnokikara, Ukonnokikara SUPER, Ukonnokikara Cho MAX, Ukonnokikara Liver Extract, LINKFUN
CounterpartyHouse Wellness Foods Corporation
Counterparty overviewThe company operates the "Ukonnokikara" brand. Location, representative, capital and year established: not disclosed.
Relationship with the CompanyLINKFUN, provided by iRidge and its consolidated subsidiary Qoil, continues to be used by House Wellness Foods Corporation.
Launch date1 July 2026 (implementation begins at 10:00)
Applicable areaSales promotion, customer development, CRM, marketing and purchase data collection
Quantitative EffectsBonus points are awarded after 3 cumulative campaign participations.
Usage historyApproximately 100,000 friends on the official LINE account in the first campaign (timing not disclosed)
Items this document does not state (10)
Contract ValueOffering priceContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocationLocation scaleImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

The first campaign generated a strong response and attracted approximately 100,000 friends to the official LINE account. The second campaign is intended to deepen ongoing communication with customers and turn trial purchases into a short-term habit of 3 or more purchases and brand-specific purchases.

How to read this page

This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
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Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.
LINE digital promotion for the turmeric drink “Ukon no Chikara,” which gained 100,000 friends and recorded its highest-ever number of entries, launches a second campaign aimed at building habits | iRidge,Inc. (3917) timely disclosure | Komori