Strengthening Customer Acquisition Through the Fortune-Telling Website “カナウ”
First written in FY2017. 3 of 6 entries say "Advanced", first in FY2018-Q2. Latest entry: FY2025-H1.
2 other companies' latest entry also says "Advanced".
- FY2025-H1AdvancedAnnual report
「Revenue from paid services on the proprietary media grew steadily.」
The company stated that, in addition to its traditional customer acquisition and advertising monetization, revenue from paid services on its proprietary media grew steadily. - FY2024-Q2RestatedAnnual report
「Operations of the proprietary media business performed well」
The company continued to state its policy of operating proprietary media as a customer-acquisition and earnings base for its fortune-telling business. - FY2018-Q3AdvancedAnnual report
「The free provision of the company's extensive fortune-telling content, one of its strengths, proved effective, and Kanau steadily increased revenue after reaching its break-even point in January.」
Kanau continued to increase revenue after reaching its break-even point in January, progressing toward monetization as a standalone website. - FY2018-Q2AdvancedAnnual report
「We focused on strengthening user acquisition by analyzing topics of interest to women in their 20s and 30s, the main target demographic for our fortune-telling business. The media business achieved profitability in January and continues to record average monthly page views of more than 15 million.」
The company stated that it was strengthening customer acquisition through its proprietary media, including Kanau, by analyzing its target audience, and that it achieved profitability in January and more than 15 million average monthly page views. - FY2018-Q1RestatedAnnual report
「In addition to launching and operating its proprietary media websites Kanau and yummy!, which combine the company's core fortune-telling content with columns on women's lifestyles,」
The company continued to strengthen customer acquisition for its fortune-telling business through its proprietary media, including Kanau. - FY2017First statedAnnual report
「In July 2017, the company launched Kanau, a fortune-telling website featuring columns for women and free fortune-telling. As of the end of September 2017, it had recorded approximately 2.7 million page views, and page views continued to increase steadily as of the filing date of this report.」
The company launched a new website combining columns for women with free fortune-telling and generated approximately 2.7 million page views.