Rebuilding the User Acquisition Structure and Revenue Framework for Fortune-Telling Content
First written in FY2017-Q3. 21 of 32 entries say "Advanced", first in FY2017. Latest entry: 2026-10-23.
1 other company's latest entry also says "Reframed".
- FY2025AdvancedAnnual report
「Amid upfront investment in launching a B2B data marketing service, the existing services that form the core revenue base became profitable in the case of "きゃらデン," while the telephone and chat fortune-telling services and the company's own media also increased revenue, albeit gradually.」
The restructuring of the revenue model for existing content progressed toward launching a B2B data marketing service and establishing a new revenue pillar involving upfront investment. - FY2025-H1AdvancedAnnual report
「This is weighing on revenue across the fortune-telling business. The new structure began in March.」
Restructuring the revenue model for fortune-telling content developed into establishing a structure for producing 1 new content item per month, which began in March. Delays in establishing the structure weighed on revenue during the interim period. - FY2024-Q3AdvancedAnnual report
「In addition to strong performance from its own media, a review of operations, including the introduction of consulting, led to a recovery in revenue from telephone and chat fortune-telling services.」
The company stated that a review of operations, including the introduction of consulting, was conducted in the fortune-telling business's customer acquisition and revenue model, leading to a recovery in revenue from telephone and chat fortune-telling services. - FY2024-Q2RestatedAnnual report
「For digital content distributed through each channel, the company focused on strengthening operations of revenue-generating content.」
The company continues its policy of restructuring the revenue model by limiting new production and strengthening operations of profitable existing content. - FY2024-Q1Narrowing new production and strengthening operations of revenue-generating contentAnnual report
「From the cumulative first quarter, the company reduced the annual production of new fortune-telling content from 12 titles to 5, while focusing on strengthening the operation of profitable content. As one-to-one fortune-telling services by phone and chat maintained stable earnings, net sales increased year on year.」
The customer acquisition and revenue model of the fortune-telling business is changing toward a structure centered on limiting the number of new productions and strengthening operations of revenue-generating content. - FY2023-Q2AdvancedAnnual report
「In response, the company is currently reviewing its production and operations structure, including its organizational structure.」
Restructuring customer acquisition and the revenue model for fortune-telling content developed into a review of the production and operations structure, including the organizational structure. - FY2022AdvancedAnnual report
「As ISPs have decided to reduce the distribution of fortune-telling content, revenue on some distribution platforms is trending downward. The company will therefore strengthen its own distribution channels and seek to reduce its dependence on platforms. In operating its own media, the company will also strengthen its role in directing users to its own fortune-telling content while seeking to increase paid revenue generated within its own media.」
The response to platform dependence developed into concrete measures including stronger in-house distribution, increased referrals from the company's own media, and higher paid revenue within its own media. - FY2022-Q3AdvancedAnnual report
「Revenue declined on some distribution platforms due to ISPs' policies of reducing distribution of horoscopes content. However, several new titles released during the third quarter became moderate hits, and efforts to strengthen operations resulted in year-on-year increases in revenue and earnings, mainly for content aimed at mobile carriers.」
In response to the reduction of some distribution destinations, the company expanded the revenue model for its digital content business by introducing new content and strengthening operations of existing content. - FY2022-Q2AdvancedAnnual report
「During the cumulative second quarter period, several ISPs decided to reduce the distribution of fortune-telling content, creating a factor behind the decline in earnings. However, as a result of focusing on strengthening content operations, content lifecycles lengthened and revenue increased year on year.」
Measures to rebuild the revenue model for fortune-telling content progressed through stronger operations of existing content and efforts to extend its life cycle. - FY2022-Q1AdvancedAnnual report
「During the three months ended the first quarter, the company focused particularly on strengthening the operation of existing content and directing users from its own media to its own content.」
Restructuring customer acquisition and the revenue model for fortune-telling and digital content developed into stronger operations of existing content and directing users from the company's own media. - FY2021AdvancedAnnual report
「Against this backdrop, as part of efforts to rebuild the revenue models of its existing businesses, the group integrated its fortune-telling content and media businesses, changed the segment to a newly established digital content business, and proceeded with organizational changes aimed at increasing revenue through stronger operations of existing content and creating hit content.」
The fortune-telling content and media businesses were integrated, and organizational changes were implemented to strengthen operations and create hit content. - FY2021-Q3AdvancedAnnual report
「Against this backdrop, as part of efforts to rebuild the revenue models of its existing businesses, the group integrated its fortune-telling content and media businesses during the nine months ended the third quarter, changed the segment to a newly established digital content business, and proceeded with organizational changes aimed at increasing revenue by strengthening the operation of existing content.」
The fortune-telling content and media businesses were integrated, the segment was changed to a new digital content business, and organizational changes were implemented to strengthen operations. - FY2021-Q1AdvancedAnnual report
「In its fortune-telling content services, the company focused on strengthening coordination among its own all-in-one fortune-telling website, "大占館," its points system, "COIPO," and its recommendation features, with the aim of building a revenue model that does not depend on other companies.」
Restructuring customer acquisition and the revenue model for fortune-telling content developed into stronger coordination among the company's own website, points system and recommendation features to reduce dependence on other companies. - FY2020AdvancedAnnual report
「In its fortune-telling content services, the company introduced measures including enhanced recommendation features and a shared points program, while securing a certain level of profit through rigorous daily analysis and operations.」
Restructuring customer acquisition and the revenue model developed into concrete measures including enhanced recommendation features, the introduction of a shared points program, and daily analysis and operations. - FY2020-Q1AdvancedAnnual report
「In its fortune-telling content services, the company continued to pursue measures to improve usability, including the development and implementation of recommendation features.」
Measures to restructure customer acquisition and the revenue model for fortune-telling content have progressed from developing recommendation features to the implementation stage. - FY2019RestatedAnnual report
「In its fortune-telling content services, the company proceeded with the development of various systems, including recommendation features, and worked to optimize staffing.」
As part of restructuring customer acquisition and the revenue model for fortune-telling content, the company continues to develop systems such as recommendation features and optimize staffing. - FY2019-Q3RestatedAnnual report
「The Company is developing systems and adding functions to improve user retention and accessibility to various services. Although these initiatives have not yet contributed to revenue, the downturn in sales appears to be bottoming out.」
The company continues to develop systems and add features to improve retention and accessibility, but these initiatives have not yet contributed to revenue. - FY2019-Q2AdvancedAnnual report
「Following improved profitability from cost-efficiency measures implemented in the previous fiscal year, the fortune-telling content business focused on adding features to expand revenue during the three months ended the second quarter. However, the effects of these feature additions are expected to become visible from the third quarter onward.」
Following cost-efficiency measures in the previous fiscal year, the company added features to expand revenue and reached the stage of expecting their effects from the third quarter onward. - FY2019-Q1Coupon initiatives fell short of expectationsAnnual report
「During the three months ended the first quarter, revenue declined because the effectiveness of various measures in the fortune-telling content business, including issuing coupons, fell short of expectations. However, profit increased year on year as advertising and other costs became more efficient and the One to One Marketing business continued to increase revenue, mainly through direct telephone consultations.」
Although the effects of measures such as coupon issuance fell short of expectations in restructuring customer acquisition and the revenue model, more efficient advertising costs and increased revenue from the One to One Marketing business contributed to improved profit. - FY2018AdvancedAnnual report
「Revenue and profit both increased as measures to improve retention among existing users, centered on diversifying payment methods, and to further improve advertising cost efficiency in the fortune-telling content business proved effective.」
The restructuring of the revenue model, combining more cost-efficient advertising, diversified payment methods and retention of existing users, resulted in higher full-year revenue and profit. - FY2018-Q3AdvancedAnnual report
「During the nine months ended the third quarter, the company focused on improving usability, including by diversifying payment methods, improving retention among existing users and working to increase the number of new users. Although the contribution of these measures to revenue is expected in the fourth quarter, revenue and profit both increased as the One to One Marketing business continued to achieve steady revenue growth and the company repeatedly reviewed the effectiveness of advertising for the fortune-telling content business and pursued cost efficiency.」
Restructuring customer acquisition and the revenue model progressed through a combination of diversified payment methods, retention of existing users, acquisition of new users and more cost-efficient advertising, contributing to increased revenue and profit in the fortune-telling business. - FY2018-Q2AdvancedAnnual report
「The company will continue to seek recurring operating profit by diversifying its revenue base, including by strengthening advertising.」
Customer acquisition and marketing initiatives using the company's own media developed into concrete measures to strengthen advertising and diversify the revenue base. - FY2018-Q1AdvancedAnnual report
「To strengthen customer acquisition and marketing capabilities, the company launched and operated its own media websites, "カナウ" and "yummy!," which combine the company's core fortune-telling content with columns on women's lifestyles, among other initiatives.」
As measures to strengthen customer acquisition and marketing capabilities, the company began launching and operating 2 proprietary media websites. - FY2017AdvancedAnnual report
「In the fortune-telling content business, the company proceeded with restructuring its customer acquisition model and revenue structure by expanding into Asian markets and reviewing user acquisition channels and advertising.」
The company continued restructuring customer acquisition and the revenue model in the fortune-telling business throughout the fiscal year, leading to a recovery trend in revenue in the fourth quarter. - FY2017-Q3First statedAnnual report
「We established a dedicated promotions department and a company-wide cross-functional structure, reviewed user acquisition channels and advertising, and worked to rebuild the revenue structure for the fortune-telling content business.」
The company described for the first time, as an independent theme, measures to restructure customer acquisition and the revenue model for fortune-telling content by establishing a dedicated promotions department and reviewing user acquisition channels and advertising.