Collection and Use of Marketing Data
First written in FY2016. 15 of 22 entries say "Advanced", first in FY2017-Q2. Latest entry: 2026-10-23.
The whole theme swung hardest in 2022: 2 of 7 companies on the "Worse" side.
9 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「As we expand our business by analyzing and using data on user behavior, preferences and other factors, drawing on our group’s expertise and data in the fortune-telling field, including for B2B marketing support and data utilization services, we reviewed the management classifications within the group. From the interim consolidated accounting period under review, we changed the reportable segments from “Fortune-Telling Business” and “Entertainment and Matching Services Business” to “Fortune-Telling Business” and “Data and Technology Business.”」
The policy of applying accumulated expertise and data in the fortune-telling field to B2B marketing support and data utilization services took concrete form in the establishment of the Data and Technology Business reportable segment and the related change in management classifications. - FY2025AdvancedAnnual report
「We leveraged knowledge accumulated over many years in the fortune-telling business to expand from content services into data marketing services. To this end, we focused on establishing an organizational structure, developing AI-powered systems, and developing the new service “Bihada Navi.”」
The collection, analysis and application of accumulated data to new businesses took concrete form in building an organization and developing AI-powered systems to expand the business from content services into B2B data marketing services. - FY2025-H1AdvancedAnnual report
「In addition to restructuring the organization to increase content revenue, we are advancing system development to expand the business from content services into data marketing services.」
The previous policy of using the marketing system and data took concrete form in system development to expand the business from content services into data marketing services. - FY2024AdvancedAnnual report
「In addition to actively using our marketing system, our group intends to expand the business by developing an in-house system and applying collected and analyzed data to new businesses.」
We continue to pursue a policy of developing an in-house system, in addition to using the marketing system, to apply collected and analyzed data to new businesses. - FY2022AdvancedAnnual report
「The Group actively uses its marketing system and plans to develop an in-house system during the fiscal year ending August 2023. It intends to expand the business by applying the data it collects and analyzes to new businesses.」
The initiative to apply collected and analyzed marketing data to new businesses progressed to a plan to develop an in-house system for the fiscal year ending August 2023. - FY2021RestatedAnnual report
「Our group intends to actively use its marketing system and expand the business by applying collected and analyzed data to new businesses.」
We continue to pursue a policy of applying collected and analyzed marketing data to new businesses. - FY2020RestatedAnnual report
「Our group intends to actively use its marketing system and expand the business by applying collected and analyzed data to new businesses.」
We continue to pursue a policy of applying collected and analyzed marketing data to new businesses. - FY2019RestatedAnnual report
「Our group intends to actively use its marketing system and expand the business by applying collected and analyzed data to new businesses.」
We continue to pursue the collection and analysis of marketing data and its application to new businesses. - FY2019-Q1AdvancedAnnual report
「In addition to launching “Koigokoro,” a new media service incorporating AI analysis, we focused on building new revenue models.」
We launched new media services using accumulated data and AI analysis, entering the phase of applying data utilization to new services. - FY2018AdvancedAnnual report
「We have been developing “Koigokoro,” a new media service released in September 2018 that incorporates AI analysis into our extensive fortune-telling consultation data, one of our strengths.」
We entered the phase of using accumulated fortune-telling consultation data for AI analysis and applying it to new media services. - FY2018-Q2AdvancedAnnual report
「We focused on strengthening user acquisition by analyzing topics of interest to women in their 20s and 30s, the main target demographic for our fortune-telling business. The media business achieved profitability in January and continues to record average monthly page views of more than 15 million.」
We used analysis of topics of interest to women in their 20s and 30s to attract users, achieving profitability in the media business in January and average monthly page views of more than 15 million. - FY2018-Q1AdvancedAnnual report
「We focused on attracting more users by providing a place where they could easily gather lifestyle information and analyzing topics of interest to women in their 20s and 30s, the main target demographic for our fortune-telling business.」
We began using analysis of topics of interest to women in their 20s and 30s to strengthen user acquisition through our in-house media. - FY2017RestatedAnnual report
「Our group intends to actively use its marketing system and expand the business by connecting the resulting insights to the next stage of business development.」
We have reconfirmed our policy of connecting marketing data to the next stage of business development. - FY2017-Q2AdvancedAnnual report
「We analyzed and built systems to use data accumulated through our business to date in future initiatives, while working to secure personnel and raise awareness by holding seminars and study sessions.」
We entered the phase of analyzing accumulated data and developing systems to use it in new initiatives. - FY2016First statedAnnual report
「Our group intends to actively use its marketing system and expand the business by connecting the resulting insights to the next stage of business development.」
We have set out measures to use data obtained from users through the marketing system and apply it to the next stage of business development.