Optimizing and Maximizing the Efficiency of Marketing Expenses
First written in FY2017-Q1. 12 of 31 entries say "Restated". Latest entry: FY2026.
The whole theme swung hardest in 2024: 1 of 7 companies on the "Worse" side.
0 other companies' latest entry also says "Softened".
- FY2026SoftenedAnnual report
「Promotional expenses ¥928 million ¥820 million」
Promotional expenses declined from ¥928 million in the previous consolidated fiscal year to ¥820 million, and efforts to restrain promotional spending are continuing. - 2026-03-25AdvancedM&A and Subsidiary Changes
「Through this measure, we aim to optimize advertising expenses and improve promotional effectiveness. By combining the Group’s content IP and user communities for online services with TRUXiA’s network and planning and execution capabilities, we will expand our business platform and enhance corporate value by creating new earnings opportunities and generating Group synergies.」
The company outlined a specific measure to optimize advertising expenses and improve promotional effectiveness by bringing in TRUXiA’s digital marketing capabilities. - FY2025SoftenedAnnual report
「Promotional expenses ¥1,211 million ¥928 million」
Promotional expenses declined from ¥1,211 million in the previous consolidated fiscal year to ¥928 million, and efforts to restrain promotional spending are continuing. - FY2025-H1SoftenedAnnual report
「Promotional expenses ¥670 million ¥480 million」
Promotional expenses declined from ¥670 million in the same period of the previous year to ¥480 million, indicating that efforts to restrain promotional spending are continuing. The company also continues to explain that initiatives for existing titles had a smaller-than-expected effect on earnings. - FY2024SoftenedAnnual report
「Promotional expenses ¥1,211 million」
Promotional expenses were ¥1,211 million, down from ¥1,725 million in the previous consolidated fiscal year. The company also continues to explain that the effect of promotional activities on improving business performance fell below expectations. - FY2024-Q3RestatedAnnual report
「The company continued expanding its services through regular campaigns and the active offering of merchandise featuring popular intellectual property, with stable operations as the primary focus across new and existing titles, including Treva. However, the effect on improving business performance remained below expectations.」
It states that regular campaigns and the offering of merchandise featuring popular intellectual property continued across new and existing titles, but their effect on improving business performance fell below expectations. - FY2024-Q2RestatedAnnual report
「The company continued developing new titles and operating Treva with a focus on stable operations, while expanding its services through regular campaigns and the active offering of merchandise featuring popular intellectual property. However, the effect on improving business performance remained below expectations.」
Although regular campaigns and the offering of merchandise featuring popular intellectual property continued, the effect of promotional activities and service expansion on improving business performance has remained below expectations. - FY2024-Q1Continued failure of promotional activities to contribute to earningsAnnual report
「The company has been pursuing initiatives, primarily for Treva, to attract customers and improve retention through promotional activities targeting Japan and overseas markets, but their effect on improving earnings has remained below expectations.」
It states that, although initiatives to attract customers and improve retention through promotions targeting Japan and overseas markets are under way, their effect on improving earnings has continued to fall below expectations. - FY2023-Q3Temporary recovery due to seasonal factors and higher promotional expensesAnnual report
「Revenue temporarily recovered, mainly due to seasonal factors affecting promotional activities targeting Japan and overseas markets, including year-end and New Year events, primarily for Treva, together with an increase in the number of active users. However, costs increased as a result of higher promotional expenses and the impact of longer development periods for new titles.」
Promotional activities, including year-end and New Year events, temporarily restored the number of active users, while higher promotional expenses and longer development periods for new titles increased the cost burden. - FY2023-Q2SoftenedAnnual report
「Revenue declined as promotional expenses were reduced as part of ongoing cost reductions.」
It states that revenue declined after promotional expenses were reduced as part of ongoing cost reductions, with priority given to restoring profitability. - FY2023-Q1SoftenedAnnual report
「Although ongoing sales promotion activities were being pursued, revenue declined as a result of focusing on restoring profitability through cost reductions and scaling back promotional activities.」
It states that revenue declined after promotional activities were scaled back to prioritise the recovery of profitability, despite continuing some promotional activities. - FY2022-Q3RestatedAnnual report
「Although ongoing sales promotion activities were expected to attract customers, they did not contribute to higher revenue.」
The company continues to explain that, although ongoing sales promotion activities were implemented, their effect on customer acquisition did not contribute to higher revenue. - FY2022-Q2RestatedAnnual report
「Although ongoing advertising and promotional activities were expected to attract customers, they did not contribute to higher revenue.」
The company continues to explain that, although it expected ongoing advertising and promotional activities to attract customers, they did not contribute to higher revenue. - FY2022-Q1RestatedAnnual report
「Although promotional activities targeting Japan and overseas markets had an effect on attracting customers, they did not contribute to higher revenue.」
The company continues to explain that promotions targeting Japan and overseas markets attracted customers but did not contribute to higher revenue. - FY2021-Q3RestatedAnnual report
「We focused on strengthening our structure and promotional activities by seeking to acquire new user segments through effective promotional media in Japan and overseas and running various campaigns to improve retention.」
We continue promotional activities using effective media in Japan and overseas, with a focus on acquiring new user segments and improving retention. - FY2021-Q2Failure to convert advertising impact into paid usageAnnual report
「Revenue showed a declining trend because the customer-attraction effect of advertising did not translate into spending propensity for paid use of the service as expected.」
The company states that the customer-attraction effect of advertising did not translate into the expected propensity to pay, and that revenue consequently showed a declining trend. - FY2021-Q1AdvancedAnnual report
「In August 2020, we also began airing television commercials featuring comedian Tekken and actively pursued campaigns and promotional activities.」
The company reports progress in concrete promotional measures for Treva, including campaigns and promotions featuring Tekken in television commercials launched in August 2020. - FY2020RestatedAnnual report
「By carrying out user-attracting promotional activities in Japan, carrying out user-attracting promotional activities overseas, and strengthening promotions targeting overseas markets,」
We continue to pursue the policy of implementing and strengthening user-attracting promotions in Japan and overseas. - FY2020-Q3RestatedAnnual report
「We worked to provide attractive updates and run campaigns timed to Christmas, New Year's, the Lunar New Year, and other occasions.」
We continue to promote the service through seasonal campaigns. - FY2020-Q2RestatedAnnual report
「While using effective promotional media, including television commercials, and continually reviewing costs,」
We continue to use promotional media such as television commercials and review costs on an ongoing basis. - FY2020-Q1AdvancedAnnual report
「From 1 August 2019, we began broadcasting television commercials featuring Funassyi, among other initiatives to promote service activity and raise awareness, and focused on efforts that would contribute to these goals.」
From 1 August 2019, we broadcast television commercials featuring Funassyi, carrying out concrete promotional activities to stimulate the service and raise awareness. - FY2019RestatedAnnual report
「By carrying out promotional activities capable of attracting users in Japan and strengthening promotional activities targeting overseas markets,」
We continue to strengthen promotional activities targeting overseas markets in addition to user-attracting promotions in Japan. - FY2019-Q3AdvancedAnnual report
「During the cumulative third-quarter consolidated period, we also used various user-attracting promotional media in Japan and overseas, and downloads exceeded 10 million in January 2019.」
The company used multiple user-attracting promotional media in Japan and overseas and reports the measurable result of Treva exceeding 10 million downloads in January 2019. - FY2019-Q2AdvancedAnnual report
「We actively adopted promotional activities using television commercials and video advertising and conducted a large-scale promotion this summer. As a result, the number of registered users increased substantially, and downloads exceeded 9 million during the cumulative second-quarter consolidated period.」
The company conducted promotions using television commercials and video advertising, as well as a large-scale promotion this summer, and reports measurable progress in exceeding 9 million downloads. - FY2018RaisedAnnual report
「By carrying out promotional activities capable of attracting users in Japan and strengthening promotional activities targeting overseas markets,」
The scope of initiatives has expanded from optimizing and improving the efficiency of promotional expenses to strengthening promotional activities targeting overseas markets in addition to user-attracting promotions in Japan. - FY2018-Q2Disclosure of promotional expensesAnnual report
「Promotional expenses 1,513,955 thousand yen」
The amount of promotional expenses is disclosed in the notes. There is no explicit reference to the policy of optimization and maximum efficiency. - FY2018-Q1ReframedAnnual report
「We will focus on advertising, including television commercials.」
A promotional measure not specified in the previous fiscal year has been described again, shifting the stated direction from optimizing and improving the efficiency of promotional expenses to expanding Treva by strengthening advertising, including television commercials. - FY2017DroppedAnnual report
「Promotional expenses 981,942」
The response measures of optimizing promotional expenses and pursuing maximum efficiency, which continued to be described in the quarterly report, are not explicitly stated in the management strategy and challenges section of the annual report. - FY2017-Q3RestatedAnnual report
「We will bring marketing expenses to an appropriate level in line with our earnings capacity and seek to maximize efficiency by leveraging the in-house expertise developed through our proprietary operations in Japan.」
We continue to pursue the policy of optimizing promotional expenses to a level commensurate with earnings power and improving efficiency by leveraging expertise from domestic self-operated operations. - FY2017-Q2RestatedAnnual report
「We will bring marketing expenses to an appropriate level in line with our earnings capacity and seek to maximize efficiency by leveraging the in-house expertise developed through our proprietary operations in Japan.」
We continue to pursue the policy of optimizing promotional expenses to a level commensurate with earnings power and improving efficiency by leveraging expertise from domestic self-operated operations. - FY2017-Q1First statedAnnual report
「We will bring marketing expenses to an appropriate level in line with our earnings capacity and seek to maximize efficiency by leveraging the in-house expertise developed through our proprietary operations in Japan.」
The company intends to align marketing expenses with its earnings capacity and leverage expertise from its domestic proprietary operations to improve efficiency.