Shift to a Smartphone-Centric Market
First written in FY2016. 12 of 19 entries say "Restated". Latest entry: FY2022.
5 other companies' latest entry also says "Restated".
- FY2022RestatedAnnual report
「Smartphone penetration is expected to continue expanding, intensifying competition in the smartphone content market.」
The expansion of smartphone penetration continues to be described as part of the business environment. - FY2022-Q1AdvancedAnnual report
「As of the end of August 2020, the percentage of households owning smartphones had continued to rise, reaching 86.8%, above the percentages for PCs at 70.1% and fixed-line phones at 68.1%. Smartphones had become the most important information and communications device in daily life. In addition, as of the end of August 2020, the percentage of people using smartphones to access the internet was 68.3%. Alongside PCs at 50.4%, smartphones were positioned as a major device for internet use.」
The percentage of households owning smartphones rose from 83.4% to 86.8%, and the percentage of people using smartphones to access the internet rose from 63.3% to 68.3%. The household ownership rate exceeded those for PCs and fixed-line phones. - FY2021-Q3RestatedAnnual report
「As of the end of September 2019, the percentage of households owning smartphones had reached 83.4%, exceeding the percentages of households owning fixed-line phones and PCs. Smartphones had become the most important information and communications device in daily life. In addition, as of the end of September 2019, the percentage of people using smartphones to access the internet was 63.3%. Alongside PCs at 50.4%, smartphones were positioned as a major device for internet use.」
The market environment, including a smartphone household ownership rate of 83.4% and a smartphone internet usage rate of 63.3%, continues to be described. - FY2021-Q2RestatedAnnual report
「As of the end of September 2019, the percentage of households owning smartphones had reached 83.4%, exceeding the percentages of households owning fixed-line phones and PCs. Smartphones had become the most important information and communications device in daily life. In addition, as of the end of September 2019, the percentage of people using smartphones to access the internet was 63.3%. Alongside PCs at 50.4%, smartphones were positioned as a major device for internet use.」
The former market environment, including a smartphone household ownership rate of 83.4% and a smartphone internet usage rate of 63.3%, continues to be described. - FY2021-Q1AdvancedAnnual report
「According to the Ministry of Internal Affairs and Communications' 2019 Communications Usage Trend Survey, as of the end of September 2019, the percentage of households owning smartphones exceeded 80% for the first time, reaching 83.4%. It exceeded the percentages of households owning fixed-line phones and PCs, and smartphones had become the most important information and communications device in daily life. In addition, as of the end of September 2019, the percentage of people using smartphones to access the internet was 63.3%, well above the 50.4% for PCs, positioning smartphones as a major device for internet use.」
The percentage of households owning smartphones rose to 83.4%, and the percentage of people using smartphones to access the internet rose to 63.3%, up from the previously stated figures of 79.2% and 59.5%. The household ownership rate exceeded 80% for the first time, and the gap versus PCs also widened. - FY2020-Q2RestatedAnnual report
「As of the end of September 2018, the percentage of households owning smartphones had reached 79.2%, exceeding the percentages of households owning fixed-line phones and PCs. Smartphones had become the most important information and communications device in daily life. In addition, as of the end of September 2018, the percentage of people using smartphones to access the internet was 59.5%. Alongside PCs at 48.2%, smartphones were positioned as a major device for internet use.」
The market environment, including a household smartphone ownership rate of 79.2% and an internet usage rate of 59.5%, continues to be described. - FY2020-Q1AdvancedAnnual report
「According to the 2018 Communications Usage Trend Survey, as of the end of September 2018, the percentage of households owning smartphones had reached 79.2%, exceeding the percentages of households owning fixed-line phones and PCs. Smartphones had become the most important information and communications device in daily life. In addition, as of the end of September 2018, the percentage of people using smartphones to access the internet was 59.5%. Alongside PCs at 48.2%, smartphones were positioned as a major device for internet use.」
The percentage of households owning smartphones rose to 79.2% from the previously stated 75.1%. Meanwhile, the percentage of people using smartphones to access the internet was 59.5%, essentially flat versus 59.7% previously. - FY2019RestatedAnnual report
「As of the end of 2017, the percentage of households owning smartphones had reached 75.1%, surpassing the percentages of households owning fixed-line phones and PCs for the first time.」
The expansion and increasing importance of smartphones as a major device continue to be described as part of the business environment, using the same figures as previously: 75.1% and 59.7%. - FY2019-Q3RestatedAnnual report
「According to the 2017 Communications Usage Trend Survey, as of the end of 2017, the percentage of households owning smartphones had reached 75.1%, surpassing the percentages of households owning fixed-line phones and PCs for the first time. Smartphones had become the most important information and communications device in daily life. In addition, as of the end of 2017, the percentage of people using smartphones to access the internet was 59.7%. Alongside PCs at 52.5%, smartphones were positioned as a major device for internet use.」
The market environment, including a household smartphone ownership rate of 75.1% and a smartphone internet usage rate of 59.7%, continues to be described. - FY2019-Q2RestatedAnnual report
「According to the 2017 Communications Usage Trend Survey, as of the end of 2017, the percentage of households owning smartphones had reached 75.1%, surpassing the percentages of households owning fixed-line phones and PCs for the first time. Smartphones had become the most important information and communications device in daily life. In addition, as of the end of 2017, the percentage of people using smartphones to access the internet was 59.7%. Alongside PCs at 52.5%, smartphones were positioned as a major device for internet use.」
The market environment, including a smartphone household ownership rate of 75.1% and a smartphone internet usage rate of 59.7%, continues to be described. - FY2019-Q1AdvancedAnnual report
「According to the 2017 Communications Usage Trend Survey, as of the end of 2017, the percentage of households owning smartphones had reached 75.1%, surpassing the percentages of households owning fixed-line phones and PCs for the first time. Smartphones had become the most important information and communications device in daily life. In addition, as of the end of 2017, the percentage of people using smartphones to access the internet was 59.7%. Alongside PCs at 52.5%, smartphones were positioned as a major device for internet use.」
The percentage of households owning smartphones reached 75.1%, and the percentage of people using smartphones to access the internet reached 59.7%, an increase from the previously stated figures of 71.8% and 57.9%. It is also stated that smartphones surpassed fixed-line phones and PCs for the first time. - FY2018-Q3RestatedAnnual report
「According to the 2016 Communications Usage Trend Survey, the percentage of households owning smartphones reached 71.8% at the end of 2016. The gaps versus the percentages of households owning fixed-line phones and PCs were 0.4% and 1.2%, respectively, establishing smartphones as one of the major information and communications devices in daily life. In addition, as of the end of 2016, the percentage of people using smartphones to access the internet was 57.9%, positioning smartphones as a major internet device alongside PCs.」
The market environment, including a smartphone household ownership rate of 71.8% and a smartphone internet usage rate of 57.9%, continues to be described. - FY2018-Q2RestatedAnnual report
「According to the 2016 Communications Usage Trend Survey, the percentage of households owning smartphones reached 71.8% at the end of 2016. The gaps versus the percentages of households owning fixed-line phones and PCs were 0.4% and 1.2%, respectively, establishing smartphones as one of the major information and communications devices in daily life. In addition, as of the end of 2016, the percentage of people using smartphones to access the internet was 57.9%, positioning smartphones as a major internet device alongside PCs.」
The penetration and usage rates of smartphones continue to be described as key elements of the business environment. - FY2018-Q1AdvancedAnnual report
「According to the 2016 Communications Usage Trend Survey, the percentage of households owning smartphones reached 71.8% at the end of 2016. The gaps versus the percentages of households owning fixed-line phones and PCs were 0.4% and 1.2%, respectively, establishing smartphones as one of the major information and communications devices in daily life. In addition, as of the end of 2016, the percentage of people using smartphones to access the internet was 57.9%, positioning smartphones as a major internet device alongside PCs.」
The percentage of households owning smartphones reached 71.8%, and the percentage of people using smartphones to access the internet reached 57.9%, an increase from the previously stated figures of 67.4% and 54.3%. - FY2017RestatedAnnual report
「According to the Cabinet Office's Consumer Confidence Survey conducted in March 2016, the household penetration rate for smartphones reached 67.4% at the end of March 2016, surpassing the penetration rate for conventional mobile phones for the first time. Smartphone penetration continues to expand.」
A smartphone household penetration rate of 67.4% and a usage rate of 54.3% continue to be described as key elements of the business environment. - FY2017-Q3RestatedAnnual report
「According to the Cabinet Office's Consumer Confidence Survey conducted in March 2016, the smartphone penetration rate among households of two or more people reached 67.4% at the end of March 2016, surpassing the penetration rate for conventional mobile phones for the first time. Smartphone penetration continues to expand. In addition, according to the 2015 Communications Usage Trend Survey conducted by the Ministry of Internal Affairs and Communications, as of the end of 2015, the percentage of people using smartphones to access the internet was 54.3%, positioning smartphones as a major internet device alongside PCs.」
The market environment, including a smartphone household penetration rate of 67.4% and a smartphone internet usage rate of 54.3%, continues to be described. - FY2017-Q2RestatedAnnual report
「According to the Cabinet Office's Consumer Confidence Survey conducted in March 2016, the household penetration rate for smartphones reached 67.4% at the end of March 2016, surpassing the penetration rate for conventional mobile phones for the first time. Smartphone penetration continues to expand. In addition, according to the 2015 Communications Usage Trend Survey, as of the end of 2015, the percentage of people using smartphones to access the internet was 54.3%, positioning smartphones as a major internet device alongside PCs.」
The market environment, including a smartphone penetration rate of 67.4% and a smartphone internet usage rate of 54.3%, continues to be described. - FY2017-Q1AdvancedAnnual report
「According to the Cabinet Office's Consumer Confidence Survey conducted in March 2016, the household penetration rate for smartphones reached 67.4% at the end of March 2016, surpassing the penetration rate for conventional mobile phones for the first time. Smartphone penetration continues to expand. In addition, according to the 2015 Communications Usage Trend Survey, as of the end of 2015, the percentage of people using smartphones to access the internet was 54.3%, positioning smartphones as a major internet device alongside PCs.」
The smartphone household penetration rate was 67.4%, and the percentage of people using smartphones to access the internet was 54.3%, indicating an increase in penetration and usage from the previous 47.1%. - FY2016First statedAnnual report
「Of these, people using smartphones to access the internet accounted for 47.1% of the total, making smartphones an internet device alongside PCs.」
The penetration and usage rates of smartphones are described as structural facts shaping the business environment.