AI Applications and New Technology Development in Marketing Data
First written in FY2020. 6 of 11 entries say "Advanced", first in FY2025. Latest entry: 2026-08-28.
The whole theme swung hardest in 2020: 1 of 9 companies on the "Worse" side.
6 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「The company established a dedicated research and development division in 2020 and has pursued research into generative AI applications, knowledge extraction and the structuring of marketing. It has also established a research and development framework for institutionalizing AI as corporate knowledge, including filing a patent concerning the estimation of marketing initiative planning using AI.」
In addition to research into generative AI applications and related areas, it reports the establishment of a dedicated research and development division and the filing of a patent concerning AI-based estimation of marketing initiative planning as specific progress. - FY2024ReframedAnnual report
「As the business use of generative AI attracts attention, its use has become indispensable in the marketing process and commerce fields, which are part of the Group's business domain. The company will continue investing in research and development centered on the use of generative AI and promote the development of new technologies.」
The former policy of using AI in the marketing data field has been made more specific as research and development centered on the use of generative AI in the marketing process and commerce fields. - FY2022RestatedAnnual report
「Although the business use of AI has attracted attention in recent years, various possibilities also exist in the fields of measuring, analyzing and utilizing marketing data, which are part of the Group's business domain. The company will promote the development of new technologies to create new value through the use of AI in marketing.」
It reaffirms the policy of using AI to measure, analyze and utilize marketing data and advancing the development of new technologies. - FY2020First statedAnnual report
「The company will promote the development of new technologies to create new value through the use of AI in marketing.」
It explicitly states for the first time a research and development policy of using AI in the measurement, analysis and utilization of marketing data to create new value.