Positioning the Marketing Platform Business as the Revenue Growth Business and the Commerce Platform Business as the Revenue Foundation Business
First written in FY2017. 7 of 17 entries say "Reframed", first in FY2018-Q1. Latest entry: 2026-10-22.
Yrglm moved to the "Worse" side of this theme in 2020.
0 other companies' latest entry also says "Achieved".
- FY2025ReframedAnnual report
「Specifically, from the fiscal year ending September 2026, we will change the segment names and establish Commerce AI Business and Marketing AI Business as our 2 business domains, using advanced technologies including generative AI to support improvements in customers’ productivity and competitiveness and contribute to resolving the social issues facing Japan.」
The former Marketing DX Support Business and Commerce Support Business are being renamed the Marketing AI Business and Commerce AI Business, respectively, from the fiscal year ending September 2026 and redefined as business domains centered on AI. - FY2024-Q2RestatedAnnual report
「In addition, from the cumulative consolidated second quarter, we changed the segment names to express our business strategy more clearly, from “Marketing Platform Business” to “Marketing DX Support Business” and from “Commerce Platform Business” to “Commerce Support Business.” These changes were name changes only and had no impact on segment information.」
The Company has reconfirmed that the segment names were changed to Marketing DX Support Business and Commerce Support Business, with no impact on the segment information. - FY2024-Q1ReframedAnnual report
「In addition, from the cumulative consolidated first quarter, we changed the segment names to express our business strategy more clearly, from “Marketing Platform Business” to “Marketing DX Support Business” and from “Commerce Platform Business” to “Commerce Support Business.” These changes were name changes only and had no impact on segment information.」
The names of the 2 existing segments were changed to “Marketing DX Support Business” and “Commerce Support Business” to express the business strategy more clearly. The Company states that the changes were name changes only and had no impact on segment information. - FY2023ReframedAnnual report
「In the medium-term management policy “VISION2027,” announced in November 2023, the Group set out a policy of developing its business around 2 pillars: marketing process support and EC development and operations support.」
The explanation has shifted from positioning the Marketing Platform Business as the growth-driving business and the Commerce Platform Business as the earnings base business to the VISION2027 framework centered on the 2 pillars of marketing process support and EC development and operations support. - FY2022ReframedAnnual report
「To realize this concept, we will promote solid growth in the core business as our earnings base, while accelerating growth by creating platform businesses in new fields and strengthening the EC development and operations support business within the Commerce Platform Business.」
The explanation of the roles of the traditional 2 businesses has expanded to describe accelerating growth in 3 directions: the core business, platforms in new fields, and EC development and operations support. - FY2020ReframedAnnual report
「To realize this concept, we will promote the continued evolution and expansion of our core business, while accelerating growth by creating an advertising agency business and platform businesses in new fields.」
The explanation has expanded from the traditional division of roles between the 2 businesses to a strategy combining the evolution of the core business with the creation of platforms for advertising agencies and new fields. - FY2019RestatedAnnual report
「The Group positions the Marketing Platform Business as a growth-driving business and the Commerce Platform Business as an earnings base business,」
The Group has reconfirmed the positioning of its 2 businesses, with the Marketing Platform Business as the growth driver and the Commerce Platform Business as the earnings base. - FY2018-Q1ReframedAnnual report
「The DMP business (※), which had been included in the Commerce Platform Business through the previous fiscal year, has been included in the Marketing Platform Business from the current fiscal year because its role as a pioneering business model for the Marketing Robot has become more pronounced.」
The DMP business is being incorporated into the Marketing Platform Business, not the Commerce Platform Business, as a pioneering business model for marketing robots, and the positioning of the 2 segments is being changed. - FY2017First statedAnnual report
「The group positioned the marketing platform business as a business that drives revenue growth and the commerce platform business as a revenue base, and has worked to develop both businesses accordingly.」
The roles of the 2 segments are explicitly divided into a growth-driving business and a revenue-base business.