Providing an Integrated Marketing Environment Combining Measurement and Data Utilization

「This product is currently being offered free of charge in part and is being improved based on customer feedback. We plan to move to a paid model in the fiscal year ending September 2025.」

「In this business, as part of the strategy of “VISION2027,” our medium-term management policy beginning in the current fiscal year, we aim to strengthen cross-selling in advertising-effect measurement and, after launching a new SaaS offering and strengthening human-support services, to further strengthen cross-selling that combines the three elements, with the goal of exceeding the record-high number of accounts by the fiscal year ending September 2027.」

「During the six-month period of the fiscal year, we developed a function for setting advertising-agency fees in “Ad EBiS Sync,” which automatically retrieves measurement data from advertising media, thereby improving the efficiency and speed of advertising operations and effectiveness-measurement work. We also released the “1st Party Cookie Program,” which enables accurate data measurement in response to the latest cookie regulations.」

「During the three-month period of the fiscal year, we developed a function for setting advertising-agency fees in “Ad EBiS Sync,” which automatically retrieves measurement data from advertising media, thereby improving the efficiency and speed of advertising operations and effectiveness-measurement work. We also released the “1st Party Cookie Program,” which enables accurate data measurement in response to the latest cookie regulations.」

「During the fiscal year, we carried out a major version upgrade of “Ad EBiS” and released “Ad EBiS Sync,” which automatically retrieves and integrates media data.」

「During the six-month period of the fiscal year, we worked on developing the new version “Ad EBiS Sync,” scheduled for release in April 2022.」

「During the nine-month period of the fiscal year, we carried out a major update to AD EBiS in January 2021 under the theme of enabling “anyone” to make decisions “easily” and “quickly.” We accelerated screen response times and redesigned the analytical workflow, delivering the service through a new UI. In June 2021, we also began offering “LTVForecast,” an LTV forecasting function for D2C businesses that predicts the lifetime value of web advertising initiatives and visualizes future profits.」

「During the six-month period of the fiscal year, we carried out a major update to AD EBiS in January 2021 under the theme of enabling “anyone” to make decisions “easily” and “quickly.” We accelerated screen response times and redesigned the analytical workflow, delivering the service through a new UI.」

「During the three-month period of the fiscal year, we focused on developing a new UI with faster screen response times and a redesigned analytical workflow, ahead of the full renewal of AD EBiS in January 2021.」

「We expect demand to increase not only for maximizing the effectiveness of and improving the operational efficiency of programmatic advertising alongside advertising-effect measurement, but also for marketing automation, which consistently optimizes the entire process from advertising-effect measurement through programmatic advertising operations.」

「During the nine-month period of the fiscal year, we began offering “CNAME Tracking,” a new measurement method that enables highly accurate advertising-effect measurement while addressing recent privacy-protection needs. We also updated “AD EBiS Connector,” an application that imports marketing data into Salesforce, provided by Salesforce.com Co., Ltd. As a marketing measurement platform, these new features enable privacy-conscious data collection, the aggregation of complex, interrelated advertising and site-visitor data, and reporting that anyone can understand, contributing to improvements in companies’ marketing activities.」

「Refreshed the brand concept of “AD EBiS” to “Marketing Measurement Platform”」

「In addition, we announced the major update “AD EBiS UPDATE 2019 Spring,” centered on achieving success in digital marketing through data utilization. By adding various features that support marketers’ decision-making through automated data integration and intuitive visualizations, the update further streamlines data analysis and investment decisions, and is expected to contribute to wider adoption of “AD EBiS.”」

「In addition, we announced the major update “AD EBiS UPDATE 2019 Spring,” centered on achieving success in digital marketing through data utilization. By adding various features that support marketers’ decision-making through automated data integration and intuitive visualizations, the update further streamlines data analysis and investment decisions, and is expected to contribute to wider adoption of “AD EBiS.”」

「During the cumulative consolidated first quarter, the company changed the AdRepo business, which automates data aggregation and report preparation for programmatic advertising, from EVERRISE Co., Ltd. to itself and launched the service as one of its businesses. It also worked to support the automation of digital marketing operations by integrating AdRepo with AD EBiS.」

「During the cumulative consolidated third quarter, the company used AI to develop a cross-device function that visualizes user behavior across devices, apps, and browsers, the first such function for a domestic advertising-effectiveness measurement tool. A patent application has been filed for the invention related to this cross-device technology.」

「During the cumulative consolidated second quarter, the company actively advanced the development of integration functions with third-party tools to promote the utilization of accumulated data, and worked to expand sales by increasing the service's added value.」

「In this business, services equipped with 3 layers of functions are defined as a Marketing Robot: sensor functions that accumulate data, intelligent-control functions that analyze data using AI technology, and drive functions that automatically utilize the analysis results. The company aims to develop services essential to corporate marketing activities in an era of population decline and declining birthrates and population aging.」

「The company expanded use of the customer-journey function, which links the vast volume of access data accumulated in AD EBiS with external data to provide demographic information, including age group, gender, and region, and enables analysis connecting user attributes with online behavioral histories. It also released the AD EBiS Single-Source API, which enables integration with external systems, advanced data integration with third-party systems, and worked to strengthen the utilization of accumulated data.」

「The company expanded use of Audience EBiS, which links the vast volume of access data accumulated in AD EBiS with external data to provide demographic information, including age group, gender, and region, and enables analysis connecting user attributes with online behavioral histories. It also enhanced AD EBiS's value by adding 4 attribution-analysis models for flexible attribution analysis and developing Action Lift Rate Analysis, which visualizes the effectiveness of branding advertising.」

「In this business, the company expanded use of Audience EBiS, which links the vast volume of access data accumulated in AD EBiS with external data to provide demographic information, including age group, gender, and region, and enables analysis connecting user attributes with online behavioral histories. It also upgraded AD EBiS's listing-ad integration function, enabling automatic integration with the Yahoo! Display Ad Network, and worked to enhance the service's value.」

「The company worked to enhance the service's value by linking the vast volume of access data accumulated in AD EBiS with external data to provide demographic information, including age group, gender, and region, and by enabling analysis that connects user attributes with online behavioral histories.」

「AD EBiS consists of two functions: measurement, centered on its advertising effectiveness measurement system, and utilization, which makes use of accumulated marketing data represented by the domestic listing-ad management platform THREe. Together, these functions provide an end-to-end integrated marketing environment.」

「AD EBiS consists of two functions: measurement, centered on its advertising effectiveness measurement system, and utilization, which makes use of accumulated marketing data represented by the domestic listing-ad management platform THREe. Together, these functions provide an end-to-end integrated marketing environment.」