Expanding Support Across the Entire Marketing Process Through AD EBiS Campaign Manager
First written in FY2025-H1. 5 of 6 entries say "Advanced", first in FY2025. Latest entry: 2026-08-05.
The whole theme swung hardest in 2026: 1 of 6 companies on the "Worse" side.
3 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「During the fiscal year, we launched the full version of AD EBiS Campaign Manager, Japan's first marketing campaign management platform, in May 2025 as a new SaaS offering under one of the strategies of the medium-term management plan VISION2027.」
Regarding the paid version scheduled for launch in FY2025-H1, the full version was launched in May 2025. The scope of support was expanded from ad-effect measurement to the entire marketing process, including improvement proposals generated by AI. - FY2025-H1First statedAnnual report
「In this business, we plan to launch the paid version of AD EBiS Campaign Manager, Japan's first marketing campaign management platform, in May 2025. Marketing activities tend to become dependent on individuals, making it difficult for the results and effectiveness of initiatives to accumulate within an organization. In response to the customer need to improve the effectiveness of the marketing initiative cycle, we will use Campaign Manager to convert tacit knowledge into explicit knowledge and structure and streamline the PDCA cycle for marketing initiatives. To date, we have supported customers in the field of ad-effect measurement through AD EBiS, but the launch of Campaign Manager will expand our support across the entire marketing process.」
For the first time, described a measure to expand the scope of support from ad-effect measurement to the entire marketing process through a campaign management platform scheduled to launch its paid version in May 2025, by converting tacit knowledge into explicit knowledge and structuring and streamlining the PDCA cycle for marketing initiatives.