VISION2023 MXP (Marketing Transformation Platform) Strategy
First written in FY2020. 11 of 18 entries say "Restated". Latest entry: 2026-05-19.
14 other companies' latest entry also says "Advanced".
- FY2025ReframedAnnual report
「Since its founding in 2000, the Group has contributed to society by developing and providing products. In the medium-term management policy VISION2027, announced in November 2023, it has set out its transformation from a product development company into a business partner that drives customers' businesses through products and highly specialized professionals.」
It has reframed the explanation of VISION2027 as a transformation from rolling out multiple services into a business partner that combines products with highly specialized professionals. - FY2025-H1RestatedAnnual report
「As part of the strategy under the medium-term management policy VISION2027, whose first fiscal year is the fiscal year ending September 2024, the business aims to strengthen cross-selling in advertising effectiveness measurement, then, after launching new SaaS offerings and strengthening human support services, strengthen cross-selling combining all three and exceed the previous record for the number of accounts by the fiscal year ending September 2027.」
It reaffirms the cross-selling strategy under VISION2027 combining three elements, advertising effectiveness measurement, new SaaS offerings and human support services, and the target for the number of accounts by the fiscal year ending September 2027. - FY2024ReframedAnnual report
「In the medium-term management policy VISION2027, announced in November 2023, the company has set out its transformation from a product development company into a business partner that drives customers' businesses through products and highly specialized professionals.」
The explanation of VISION2027 has expanded from a policy of rolling out existing and new services to a shift in the management model toward becoming a business partner that combines products with highly specialized professionals. - FY2024-Q2RestatedAnnual report
「In this business, as part of the strategy of “VISION2027,” our medium-term management policy beginning in the current fiscal year, we aim to strengthen cross-selling in advertising-effect measurement and, after launching a new SaaS offering and strengthening human-support services, to further strengthen cross-selling that combines the three elements, with the goal of exceeding the record-high number of accounts by the fiscal year ending September 2027.」
It reaffirms the cross-selling strategy under VISION2027 combining three elements, advertising effectiveness measurement, new SaaS offerings and human support services, and the target for the number of accounts by the fiscal year ending September 2027. - FY2024-Q1RestatedAnnual report
「In this business, as part of the strategy of “VISION2027,” our medium-term management policy beginning in the current fiscal year, we aim to strengthen cross-selling in advertising-effect measurement and, after launching a new SaaS offering and strengthening human-support services, to further strengthen cross-selling that combines the three elements, with the goal of exceeding the record-high number of accounts by the fiscal year ending September 2027.」
Regarding VISION2027, it reaffirms the specific policy of the marketing digital transformation support business to combine new SaaS offerings and human support services, starting with advertising effectiveness measurement, and exceed the previous record for the number of accounts by the fiscal year ending September 2027. - FY2023ReframedAnnual report
「In the medium-term management policy “VISION2027,” announced in November 2023, the Group set out a policy of developing its business around 2 pillars: marketing process support and EC development and operations support.」
The strategy has been restructured from the MXP strategy under VISION2023, whose final year is the current fiscal year, to a policy under VISION2027 centered on two areas: marketing process support and e-commerce development and operations support. - FY2023-Q3RestatedAnnual report
「As its medium-term strategy, the business has adopted the Marketing Transformation Platform strategy (MXP strategy) and aims to evolve into a comprehensive marketing digital transformation support group by using existing services centered on Ad EBiS as a stable foundation while launching multiple new services, thereby maximizing LTV (lifetime value).」
It reaffirms the MXP strategy of using Ad EBiS as a stable foundation, launching multiple new services, evolving into a comprehensive marketing digital transformation support group, and maximizing LTV. - FY2023-Q2RestatedAnnual report
「As its medium-term strategy, the business has adopted the Marketing Transformation Platform strategy (MXP strategy) and aims to evolve into a comprehensive marketing digital transformation support group by using existing services centered on Ad EBiS as a stable foundation while launching multiple new services, thereby maximizing LTV (lifetime value).」
It reaffirms the MXP strategy of using Ad EBiS as a stable foundation, launching multiple new services, and evolving into a comprehensive marketing digital transformation support group. - FY2023-Q1RestatedAnnual report
「As its medium-term strategy, the business has adopted the Marketing Transformation Platform strategy (MXP strategy) and aims to evolve into a comprehensive marketing digital transformation support group by using existing services centered on Ad EBiS as a stable foundation while launching multiple new services, thereby maximizing LTV (lifetime value).」
It reaffirms the direction of the MXP strategy: using Ad EBiS as a stable foundation, launching multiple new services, evolving into a comprehensive marketing digital transformation support group, and maximizing LTV. - FY2022ReframedAnnual report
「The company has updated the MXP* strategy for achieving the medium-term management policy VISION2023, adopted the concept of streamlining the entire marketing process, from selecting and executing initiatives through data integration, analysis and support for data utilization, and aims to contribute to customers' digital transformation.」
It has expanded the explanation of the MXP strategy to cover the entire marketing process, from selecting and executing initiatives through data integration, analysis and support for data utilization. - FY2022-Q3RestatedAnnual report
「As its medium-term strategy, the business has adopted the Marketing Transformation Platform strategy (MXP strategy) and aims to build a platform business supporting the marketing digital transformation of domestic customer companies by accelerating the growth of existing services and launching multiple new services.」
It reaffirms the policy of supporting customers' marketing digital transformation through the MXP strategy, accelerated growth of existing services and the launch of multiple new services. - FY2022-Q1RestatedAnnual report
「As its medium-term strategy, the business has adopted the Marketing Transformation Platform strategy (MXP strategy) and aims to build a platform business supporting the marketing digital transformation of domestic customer companies by accelerating the growth of existing services and launching multiple new services.」
It reaffirms the policy of supporting customers' marketing digital transformation through the MXP strategy, accelerated growth of existing services and the launch of multiple new services. - FY2021-Q3RestatedAnnual report
「As its medium-term strategy, the business has adopted the Marketing Transformation Platform strategy (MXP strategy) and aims to build a platform business supporting the marketing digital transformation of domestic customer companies by accelerating the growth of existing services and launching multiple new services.」
It reaffirms the policy of supporting customers' marketing digital transformation through the MXP strategy, accelerated growth of existing services and the launch of multiple new services. - FY2021-Q2RestatedAnnual report
「As its medium-term strategy, the business has adopted the Marketing Transformation Platform strategy (MXP strategy) and aims to build a platform business supporting the marketing digital transformation of domestic customer companies by accelerating the growth of existing services and launching multiple new services.」
It reaffirms the policy of supporting customers' marketing digital transformation through the MXP strategy, accelerated growth of existing services and the launch of multiple new services. - FY2020First statedAnnual report
「In the medium-term management plan VISION2023, announced in November 2020, the Group set out its MXP (Marketing Transformation Platform) strategy and aims to contribute to the advancement of customers' marketing digital transformation by expanding its services, including data integration, analysis and support for data utilization.」
It explicitly states for the first time, under VISION2023, the strategy of expanding data integration, analysis and data utilization support services to support customers' marketing digital transformation.