BUYMA Member Acquisition and ARPU Growth

「Specifically, the company improved listing efficiency through measures including the introduction of AI to support personal shoppers with listings, expanded its product lineup mainly in the mid- to low-price ranges, and promoted the acquisition of new customers, particularly younger customers, by rolling out coordinated initiatives involving live events using BUYMA Studio and social media promotions.」

「In addition to strengthening security and peace of mind by improving authentication functions, the company is rolling out, in sequence, initiatives essential to medium- and long-term growth, including establishing the original BUYMA BIG DEAL DAYS sale, resuming service provision to overseas markets through collaboration with Buyee, launching BUYMA BEDIT, which offers high-fashion items at special prices, holding promotional events organized by the BUYMA event space BUYMA studio and personal shoppers, attracting a broad range of customer demand through the full-scale launch of the luxury vintage marketplace BUYMA VINTAGE, and promoting the acquisition of high-value customers through the AMEX × BUYMA concierge service.」

「The company is rolling out, in sequence, initiatives essential to medium- and long-term growth, including securing earnings through rigorous cost control under cost-efficient business operations, strengthening security and peace of mind by improving authentication functions, establishing the original BUYMA BIG DEAL DAYS sale, holding promotional events organized by the BUYMA event space BUYMA studio and personal shoppers, attracting a broad range of customer demand through the full-scale launch of the luxury vintage marketplace BUYMA VINTAGE, and promoting the acquisition of high-value customers through the AMEX × BUYMA concierge service.」

「In addition to its ongoing efforts to provide security and peace of mind, the company is rolling out, in sequence, initiatives essential to medium- and long-term growth, including influencer marketing, strengthening promotional events organized by the BUYMA event space BUYMA studio and personal shoppers, and launching the luxury vintage marketplace BUYMA VINTAGE to attract a broad range of customer demand. It has also been working to build high-quality awareness through coordinated initiatives involving its owned media outlet STYLE HAUS and digital media such as YouTube, Instagram and X (formerly Twitter).」

「In addition to ongoing initiatives to improve each function, the company is working to build high-quality awareness and improve the quality of the customer experience.」

「The company is rolling out, in sequence, initiatives essential to medium- and long-term growth, including strengthening promotional events organized by the BUYMA event space BUYMA studio and personal shoppers, improving convenience through the introduction of AI-powered search and Anshin Navi using ChatGPT, strengthening its framework for promoting security and peace of mind through collaboration with external organizations, holding BUYMA-exclusive sales, strengthening the listing capabilities of overseas corporations focused mainly on Korean fashion, and expanding eligibility for concierge services for loyal customers.」

「The company is rolling out, in sequence, initiatives essential to medium- and long-term growth, including strengthening its framework for promoting security and peace of mind through collaboration with external organizations, holding BUYMA-exclusive sales, strengthening the listing capabilities of overseas corporations focused mainly on Korean fashion, and expanding eligibility for concierge services for loyal customers. It has also been working to build high-quality awareness through coordinated initiatives involving its owned media outlet STYLE HAUS and digital media such as YouTube, Instagram and X (formerly Twitter).」

「The company is rolling out, in sequence, initiatives essential to medium- and long-term growth, including strengthening social media operations through original content produced using BUYMA studio, expanding the scope of concierge services for loyal customers, expanding collaboration with overseas select shops, adding partner delivery services, conducting live commerce, and strengthening other operations that encourage listings.」

「The company has begun rolling out, in sequence, initiatives essential to medium- and long-term growth, including strengthening social media operations through original content produced using BUYMA studio, reactivating dormant members using data, and expanding the scope of concierge services for loyal customers.」

「The company has begun rolling out, in sequence, initiatives essential to medium- and long-term growth, including strengthening social media operations through original content produced as BUYMA studio becomes fully operational, improving payment security through the introduction of 3D Secure 2.0, reactivating dormant members using data, expanding the scope of concierge services for loyal customers, expanding collaboration with overseas select shops, adding partner delivery services, and strengthening other operations that encourage listings. As one of its key initiatives for the fiscal year, it has begun airing TV commercials and continues to roll out two digitally coordinated campaigns each year, in summer and winter, through digital media such as YouTube and Instagram, with the aim of improving awareness and establishing unaided brand recall.」

「The company has begun rolling out, in sequence, initiatives essential to medium- and long-term growth, including improving payment security through the introduction of 3D Secure 2.0, reactivating dormant members using data, expanding the scope of concierge services for loyal customers, expanding collaboration with overseas select shops, adding partner delivery services, and strengthening other operations that encourage listings. As one of its key initiatives for the fiscal year, it began airing TV commercials in late June and has continued to roll out two digitally coordinated campaigns each year, in summer and winter, through digital media such as YouTube and Instagram, with the aim of improving awareness and establishing unaided brand recall.」

「The company has begun rolling out, in sequence, initiatives essential to medium- and long-term growth, including measures to reactivate dormant members using data, expanding the scope of concierge services for loyal customers, expanding partnerships with overseas corporations, adding partner delivery services, and strengthening other operations that encourage listings. As one of its key initiatives for the fiscal year, it plans to begin airing TV commercials in late June to improve awareness, and will continuously roll out two digitally coordinated campaigns each year, in summer and winter, through digital media such as YouTube and Instagram, with the aim of improving awareness and establishing unaided brand recall.」

「As part of its marketing strategy, the company has expanded its data-analyst workforce and strengthened the operational efficiency and organizational structure for its marketing automation tools, used an AI-based lifetime-value prediction model, and advanced data-driven marketing initiatives, including advertising to improve LTV and coordination with various sales initiatives.」

「As part of its marketing strategy, the company has expanded its data-analyst workforce and strengthened the operational efficiency and organizational structure for its marketing automation tools, used an AI-based lifetime-value prediction model, and advanced data-driven marketing initiatives, including advertising to improve LTV and coordination with various sales initiatives. It has also strengthened its operation of social media, including its official YouTube channel, Instagram and Twitter.」

「As part of its marketing strategy, the company has expanded its data-analyst workforce and strengthened the operational efficiency and organizational structure for its marketing automation tools, used an AI-based lifetime-value prediction model, and advanced data-driven marketing initiatives, including advertising to improve LTV and coordination with various sales initiatives.」

「In addition to strengthening its product assortment through collaboration with corporate sellers such as overseas select shops, implementing effective merchandising initiatives, strengthening the lifestyle category, improving the operational efficiency and organizational structure for its marketing automation tools, using an AI-based lifetime-value prediction model, and coordinating advertising to improve LTV with various sales initiatives, the company has also strengthened its operation of social media, including its official YouTube channel, Instagram and Twitter.」

「As part of BUYMA's growth strategy, the company is further advancing data-driven marketing initiatives, including strengthening its product assortment through collaboration with corporate sellers such as overseas select shops, implementing effective merchandising initiatives, strengthening subcategories such as furniture and wine, improving the operational efficiency and organizational structure for its marketing automation tools, and introducing an AI-based lifetime-value prediction model.」

「As part of BUYMA's growth strategy, the company is actively strengthening its product assortment through collaboration with corporate sellers such as overseas select shops, implementing effective merchandising initiatives, strengthening subcategories such as furniture and wine, conducting advertising using data analytics and AI to improve customer LTV, and coordinating these efforts with various sales initiatives.」

「The company has implemented advertising and other initiatives using data analytics and AI to improve customer LTV.」

「During the cumulative first quarter, in addition to empowering personal shoppers (sellers), increasing the proportion of corporate sellers such as overseas select shops and strengthening categories, the company used data analytics and AI to improve customer LTV, while working to improve the effectiveness of advertising expenditure and increase purchase frequency efficiently.」

「In its core business, the specialty marketplace BUYMA, the company continues from the previous fiscal year to pursue sustained growth in gross merchandise value by efficiently linking awareness improvement, as the starting point, to membership growth and then active-user and repeat-user growth through a new marketing mix, while rolling out initiatives related to increasing transaction volume in short cycles.」

「In its core business, the specialty marketplace BUYMA, the company continued from the previous fiscal year to pursue sustained growth in gross merchandise value by efficiently linking awareness improvement, as the starting point, to membership growth and then active-user growth through a new marketing mix, while rolling out initiatives related to increasing transaction volume in short cycles. In terms of functionality, it has continued to accelerate app-promotion initiatives, enhance app functions and strengthen collaboration with personal shoppers (sellers), while also working to strengthen marketing initiatives through integration with big-data analytics.」

「In its core business, the specialty marketplace BUYMA, the company continues from the previous fiscal year to pursue sustained growth in gross merchandise value by efficiently linking awareness improvement, as the starting point, to membership growth and then active-user growth through a new marketing mix, while rolling out initiatives related to increasing transaction volume in short cycles.」

「In its core business, the specialty marketplace BUYMA, the company continued from the previous fiscal year to pursue sustained growth in gross merchandise value by efficiently linking awareness improvement, as the starting point, to membership growth and then active-user growth through a new marketing mix, while rolling out initiatives related to increasing transaction volume in short cycles.」

「During the fiscal year, new-member acquisition through smartphones remained strong. Active membership also increased steadily, supported by various initiatives to expand services and functions, including targeted sales to activate members and improve conversion, stimulating purchase intent through owned media, and promoting the app through social media.」

「In its core business, the social shopping site BUYMA, the company is pursuing continued growth in gross merchandise value by efficiently linking improvements in membership to improvements in active users through a new marketing mix and rolling out initiatives related to increasing transaction volume in short cycles.」

「In its core business, the social shopping site BUYMA, the company is pursuing continued growth in gross merchandise value by efficiently linking improvements in membership to improvements in active users through a new marketing mix and rolling out initiatives related to increasing transaction volume in short cycles.」

「In this environment, the company has continued to promote initiatives on its core business, the social shopping site BUYMA, to improve awareness, membership and active users through a new marketing mix. It has also accelerated app-promotion initiatives using social media and the strengthening of operations for various related services and functions, including new payment services, and has actively expanded its services to make shopping on BUYMA even safer and more convenient.」

「On BUYMA, the company plans to combine big data and AI with the new marketing-mix initiatives that succeeded this fiscal year to further improve effectiveness and efficiency, raise the growth rate, improve the usability of the app, which already accounts for nearly 40% of gross merchandise value, and accelerate growth.」

「In addition to strengthening new-member acquisition through sale-linked TV commercials, the company has continued to expand the number of listings through close collaboration with personal shoppers (sellers) and strengthen its internal infrastructure.」

「In this environment, the Group has continued to promote initiatives on BUYMA centered on web marketing, including member acquisition, active-user rate improvement and ARPU maintenance. It has also accelerated efforts to strengthen the operation of various related services and functions, including app promotion through social media and the introduction of new payment services, and has actively expanded its services to make shopping on BUYMA even more convenient.」

「Against this backdrop, our group has continued to promote member acquisition initiatives, active-user-rate improvement initiatives and ARPU maintenance initiatives on “BUYMA,” primarily through web marketing, while accelerating initiatives to promote the app, including through the use of social media, and strengthening the operation of various ancillary services and functions, actively expanding the service so that customers can enjoy shopping on BUYMA with greater ease.」

「Against this backdrop, our group continues to promote member acquisition initiatives, active-user-rate improvement initiatives and ARPU maintenance initiatives on “BUYMA,” primarily through web marketing, along with other initiatives to capture the results of these efforts」

「Against this backdrop, our group is promoting member acquisition initiatives, active-user-rate improvement initiatives and ARPU maintenance initiatives on “BUYMA,” primarily through web marketing, in order to maximize the effect of the mass campaign conducted in the previous fiscal year」