Establishing the BUYMA ecosystem and expanding globally
First written in FY2018. 15 of 23 entries say "Advanced", first in FY2019-Q2. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「Amid this market environment, the Group operates a business centered on the “Specialty” Marketplaces “BUYMA” and “BUYMA TRAVEL.” By adding owned media, styling and resale services to the business foundations developed by the Group, including its expertise in operating social platforms cultivated since the launch of the “BUYMA” service and the network built with more than 240,000 personal shoppers in 185 countries, the Company is establishing and expanding the BUYMA ecosystem, providing an integrated experience from discovering fashion items through their disposal, thereby contributing to the realization of a sustainable society. While making the BUYMA business its core, the Company also aims to build multiple “Specialty” Marketplaces that will become new revenue pillars, actively using M&A and alliances to further expand its business.」
The BUYMA ecosystem concept has been updated to include BUYMA TRAVEL, a network of more than 240,000 people in 185 countries, and the creation of multiple new revenue pillars through M&A and alliances. - FY2025AdvancedAnnual report
「By adding owned media, styling and resale services to the business foundations developed by the Group, including its expertise in operating social platforms cultivated since the launch of the “BUYMA” service and the network built with more than 230,000 personal shoppers in 182 countries, the Company is establishing and expanding the BUYMA ecosystem, providing an integrated experience from discovering fashion items through their disposal, thereby contributing to the realization of a sustainable society.」
The vision for the BUYMA ecosystem has been maintained while being updated to a concept based on a network of more than 230,000 people in 182 countries worldwide. - FY2024AdvancedAnnual report
「By adding owned media, styling and resale services to the business foundations developed by the Group, including its expertise in operating social platforms cultivated since the launch of the “BUYMA” service and the network built with more than 220,000 personal shoppers in 178 countries, the Company is establishing and expanding the BUYMA ecosystem, providing an integrated experience from discovering fashion items through their disposal.」
The vision has been updated while retaining the components of the BUYMA ecosystem, with the concept now based on a network of more than 220,000 people in 178 countries worldwide. - FY2024-Q3AdvancedAnnual report
「In addition, BUYMA TRAVEL has begun working with “Hello Activity,” operated by MEGURU Co., Ltd., an equity-method affiliate, and is actively pursuing strategies to grow its second and third pillars of revenue.」
Regarding the vision for BUYMA-centered related services and global expansion, the company is advancing measures to grow its second and third revenue pillars by beginning cooperation with a travel-related company's service. - FY2024-Q2AdvancedAnnual report
「The company has been sequentially implementing measures essential to medium- and long-term growth, including strengthening systems for promoting safety and security through cooperation with external organizations, holding BUYMA-exclusive sales, strengthening the listing capabilities of overseas subsidiaries focused mainly on Korean fashion, and expanding eligibility for concierge services for loyal customers.」
As part of developing the BUYMA-centered ecosystem and global expansion, the company is advancing initiatives involving safety and security systems, exclusive sales, listings of Korean fashion by overseas subsidiaries and services for loyal customers. - FY2024-Q1AdvancedAnnual report
「The company is rolling out, in sequence, initiatives essential to medium- and long-term growth, including strengthening social media operations through original content produced using BUYMA studio, expanding the scope of concierge services for loyal customers, expanding collaboration with overseas select shops, adding partner delivery services, conducting live commerce, and strengthening other operations that encourage listings.」
The company is advancing specific measures under its vision for global expansion centered on BUYMA and the expansion of related services, including content, customer service, overseas partnerships, delivery and live commerce. - FY2023AdvancedAnnual report
「By adding owned media, styling and resale services to the business foundations developed by the Group, including its expertise in operating social platforms cultivated since the launch of the “BUYMA” service and the network built with more than 200,000 personal shoppers in 176 countries, the Company is establishing and expanding the BUYMA ecosystem, providing an integrated experience from discovering fashion items through their disposal, thereby contributing to the realization of a sustainable society.」
The BUYMA ecosystem concept has been updated to be based on a network of more than 200,000 people in 176 countries, with the realization of a sustainable society explicitly stated. - FY2023-Q3RestatedAnnual report
「The company has begun sequentially implementing measures essential to medium- and long-term growth, including expanding cooperation with overseas select shops, adding partner delivery services and strengthening other operations that promote listings.」
The company continues to strengthen cooperation with overseas select shops and its delivery and listing infrastructure as measures supporting BUYMA's medium- and long-term growth and global expansion. - FY2022AdvancedAnnual report
「The Company operates a business centered on the “Specialty” Marketplace “BUYMA.” By adding owned media, styling and resale services to the business foundations developed by the Group, including its expertise in operating social platforms cultivated since the launch of the “BUYMA” service and the network built with approximately 190,000 personal shoppers in 166 countries, the Company is establishing and expanding the BUYMA ecosystem, providing an integrated experience from discovering fashion items through their disposal.」
The description of the BUYMA ecosystem is being revised to focus on its components, including styling, and its establishment and expansion based on a network of approximately 190,000 people in 166 countries. - FY2022-Q3RestatedAnnual report
「In addition, GLOBAL BUYMA, which enables the company to provide BUYMA services to consumers worldwide, has actively implemented initiatives to increase traffic through expanded advertising and promote sales, and has continued to achieve high growth.」
Regarding BUYMA's global expansion, the company continues to expand advertising for GLOBAL BUYMA, increase traffic and implement sales promotion measures. - FY2022-Q2AdvancedAnnual report
「In addition, GLOBAL BUYMA, which enables the company to provide BUYMA services to consumers worldwide, has actively implemented initiatives to increase traffic through expanded advertising and promote sales, and has continued to achieve high growth.」
Regarding BUYMA's global expansion, the company is pursuing specific initiatives, including expanding advertising for GLOBAL BUYMA, increasing traffic and promoting sales, and continues to achieve high growth. - FY2021AdvancedAnnual report
「Amid this market environment, the company operates a business centered on the “Specialty” Marketplace BUYMA. It will establish the BUYMA ecosystem, providing an integrated experience from discovering fashion items through their disposal, by adding owned media, styling and resale services to the business foundation it has built since launching BUYMA, including its expertise in operating social platforms and the network it has developed with approximately 170,000 personal shoppers in 164 countries.」
While continuing its vision for the BUYMA ecosystem, the company has added styling as a component and is building on a network of approximately 170,000 people in 164 countries. - FY2021-Q3RestatedAnnual report
「As part of BUYMA's growth strategy, the company is actively strengthening its product assortment through collaboration with corporate sellers such as overseas select shops, implementing effective merchandising initiatives, strengthening subcategories such as furniture and wine, conducting advertising using data analytics and AI to improve customer LTV, and coordinating these efforts with various sales initiatives.」
The company continues initiatives under BUYMA's growth strategy, including global expansion and new market development, involving overseas corporate sellers, merchandise planning, subcategories such as furniture and wine, and the use of AI and data analytics. - FY2021-Q2AdvancedAnnual report
「As part of BUYMA's growth strategy, we have strengthened the product assortment through collaboration with corporate sellers such as overseas select shops, implemented effective merchandising initiatives, strengthened subcategories such as furniture and wine, and conducted advertising and promotional activities using data analysis and AI to improve customer LTV (lifetime value).」
As a concrete step toward the BUYMA ecosystem and new market development, the company is expanding collaboration with overseas corporate sellers, merchandise planning initiatives, and new subcategories such as furniture and wine. - FY2021-Q1RestatedAnnual report
「In addition, the company is actively implementing various initiatives to expand the “English-language BUYMA” so that it can provide BUYMA services to consumers worldwide.」
The company continues initiatives to expand the English-language version of BUYMA as a means of advancing BUYMA's global expansion. - FY2020AdvancedAnnual report
「Amid this market environment, the company operates a business centered on the Specialty Marketplace BUYMA. It will establish the BUYMA ecosystem, providing an integrated experience from discovering fashion items through their disposal, by adding owned media and resale services to the business foundation it has built since launching BUYMA, including its expertise in operating social platforms and the network it has developed with approximately 146,000 personal shoppers in 161 countries. It will also actively pursue the development of new categories and overseas expansion to open up new markets and achieve further business growth.」
In addition to establishing the BUYMA ecosystem, the company has explicitly identified the development of new categories as a means of opening up new markets and continues to pursue a concept based on a network of approximately 146,000 people in 161 countries worldwide. - FY2020-Q3RestatedAnnual report
「In addition, while implementing various initiatives to expand the “English-language BUYMA” so that it can provide BUYMA services to consumers worldwide, the company is also strengthening its operating structure.」
The company continues to expand the English-language version of BUYMA and strengthen its organization as a means of advancing BUYMA's global expansion. - FY2020-Q2RestatedAnnual report
「In addition, while implementing various initiatives to expand the “English-language BUYMA” so that it can provide BUYMA services to consumers worldwide, the company is also strengthening its operating structure.」
The company continues to pursue global expansion through the growth of the English-language version of BUYMA and strengthen the organization to support it. - FY2020-Q1RestatedAnnual report
「In addition, the company has actively pursued various initiatives to expand the “English-language BUYMA,” enabling it to provide BUYMA services to consumers worldwide.」
The company continues to expand the English-language version of BUYMA as a means of advancing its global expansion. - FY2019AdvancedAnnual report
「With domestic BUYMA, which has maintained stable growth, at its core, the company will add closely coordinated, synergistically growing peripheral services, as well as Global BUYMA and BUYMA TRAVEL, which can maximize the benefits of its domestic business, to create a Specialty Market Place focused on specific fields. Through this business, it will provide people around the world with diverse choices and special experiences and create a new flow that changes the world.」
The business concept combining domestic BUYMA, peripheral services, Global BUYMA and BUYMA TRAVEL is being defined more specifically as the creation of a Specialty Market Place. - FY2019-Q3AdvancedAnnual report
「In addition, on 31 July 2018 the company began providing the “BUYMA TRAVEL” service and is preparing its business environment to provide a broad range of local experiences to overseas travelers through approximately 120,000 personal shoppers residing in 150 countries worldwide, in addition to its existing fashion items.」
As a concrete step toward the BUYMA ecosystem and global expansion, the company continues to provide BUYMA TRAVEL, while indicating a network of approximately 120,000 people in 150 countries and developing the infrastructure for local experience services. - FY2019-Q2AdvancedAnnual report
「In addition, on 31 July 2018 the company began providing the “BUYMA TRAVEL” service, enabling it to offer overseas travelers “experiences unique to each destination” through more than 110,000 personal shoppers residing in 145 countries worldwide, in addition to its existing fashion items.」
The policy of expanding BUYMA globally and its surrounding services has progressed to the launch of a specific service providing local experiences for travelers. - FY2018First statedAnnual report
「The company will establish the BUYMA ecosystem, providing an integrated experience from discovering fashion items through their disposal, by adding owned media and resale services to its business foundation, including its expertise in operating social platforms and the network it has built with approximately 110,000 personal shoppers in 142 countries. It will also actively pursue overseas expansion to develop new markets and achieve further business growth.」
For the first time, the company explicitly identified establishing an ecosystem spanning BUYMA, owned media, resale and overseas expansion, providing an integrated experience from before purchase through disposal, as a medium- to long-term strategy.