BUYMA's Global Expansion and Growth in the Korean Market
First written in FY2017-Q1. 19 of 34 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2027-H1.
2 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「Reducing barriers to overseas purchases by completing website localization in English and Chinese」
The website has been fully localized into English and Chinese, moving into the phase of reducing barriers to overseas purchases. - 2026-06-12AdvancedEarnings
「We are expanding external sales channels and customer touchpoints through system integration with leading overseas platforms, with the aim of building a global cross-border distribution platform through which products from Japan and overseas move in both directions across the platform.」
The company has given greater specificity to its global expansion by focusing on the expansion of external sales channels and customer touchpoints through system integration with leading overseas platforms. - FY2026AdvancedAnnual report
「As of January 2026, more than 240,000 personal shoppers in 185 countries had listed items on the platform, with more than 20,400 registered brands and over 5.8 million listings. Products from around the world were being gathered through the cross-border platform, which was used by approximately 12.01 million members.」
BUYMA's global platform expanded from more than 230,000 personal shoppers in 182 countries in the previous fiscal year to more than 240,000 in 185 countries, while the numbers of registered brands and members also reached new highs. - FY2025AdvancedAnnual report
「As of January 2025, more than 230,000 personal shoppers in 182 countries had listed items on the platform, with more than 18,800 registered brands and over 6.5 million listings. Products from around the world were being gathered through the cross-border platform, which was used by approximately 11.52 million members.」
BUYMA's global platform expanded from more than 220,000 personal shoppers in 178 countries in the previous fiscal year to more than 230,000 in 182 countries, while the numbers of registered brands, listings and members also reached new highs. - FY2024AdvancedAnnual report
「As of January 2024, more than 220,000 personal shoppers in 178 countries had listed items on the platform, with more than 18,300 registered brands and over 6.1 million listings. Products from around the world were being gathered through the cross-border platform, which was used by approximately 11.29 million members.」
The global platform expanded from more than 200,000 personal shoppers in 176 countries in the previous fiscal year to more than 220,000 in 178 countries, while the numbers of registered brands and members also reached new highs. - FY2024-Q3AdvancedAnnual report
「On GLOBAL BUYMA, we have steadily increased the number of exclusive sellers, grown traffic through Connected TV advertising and enhanced SEO initiatives, and improved CVR through measures including cancellation-rate reduction.」
For GLOBAL BUYMA, specific growth initiatives are being pursued, including expanding the exclusive seller base, Connected TV advertising, SEO, and cancellation-rate reduction. - FY2024-Q2AdvancedAnnual report
「On GLOBAL BUYMA, we have steadily increased the number of exclusive sellers, grown traffic through enhanced SEO initiatives, and improved CVR through measures including cancellation-rate reduction.」
For GLOBAL BUYMA, initiatives including expanding the exclusive seller base, increasing traffic through SEO, and improving CVR by reducing the cancellation rate are being continued and advanced. - FY2024-Q1AdvancedAnnual report
「On GLOBAL BUYMA, we have steadily increased the number of exclusive sellers, grown traffic through enhanced SEO initiatives, and improved CVR through measures including cancellation-rate reduction.」
For GLOBAL BUYMA, specific growth initiatives are being pursued, including expanding the exclusive seller base, increasing traffic through SEO, and improving CVR by reducing the cancellation rate. - FY2023AdvancedAnnual report
「As of January 2023, more than approximately 200,000 personal shoppers in 176 countries had listed more than 17,700 registered brands and more than 6.1 million items, bringing products together across borders, and the service was used by many users, with approximately 10.59 million members.」
The global platform expanded from the previous 166 countries and more than approximately 190,000 personal shoppers to 176 countries and more than approximately 200,000 personal shoppers. - FY2023-Q3RestatedAnnual report
「Expanding collaboration with overseas select shops, adding partner delivery services, and strengthening other operations that promote listings, among other initiatives」
The company continues to strengthen its global product supply and service platform, including by expanding collaboration with overseas select shops. - FY2023-Q2AdvancedAnnual report
「Expanding collaboration with overseas select shops, adding partner delivery services, and strengthening other operations that promote listings, among other initiatives」
The company has begun expanding collaboration with overseas select shops as an initiative to support BUYMA’s medium- to long-term growth. - FY2023-Q1AdvancedAnnual report
「Expansion of partnerships with overseas companies」
The company has begun pursuing expanded partnerships with overseas companies as an initiative to support BUYMA’s medium- to long-term growth. - FY2022AdvancedAnnual report
「As of January 2022, more than approximately 190,000 personal shoppers in 166 countries had listed more than 16,600 registered brands and more than 6.3 million items, bringing products together across borders, and the service was used by many users, with approximately 9.68 million members.」
The global platform expanded from 164 countries and more than 170,000 personal shoppers as of January 2021 to 166 countries and more than approximately 190,000 personal shoppers. - FY2022-Q3RestatedAnnual report
「In addition, GLOBAL BUYMA, which enables the company to provide BUYMA services to consumers worldwide, has actively implemented initiatives to increase traffic through expanded advertising and promote sales, and has continued to achieve high growth.」
GLOBAL BUYMA continues to increase traffic through expanded advertising and implement sales promotion initiatives. - FY2022-Q2AdvancedAnnual report
「In addition, GLOBAL BUYMA, which enables the company to provide BUYMA services to consumers worldwide, has actively implemented initiatives to increase traffic through expanded advertising and promote sales, and has continued to achieve high growth.」
The description has become more specific, shifting from initiatives to expand the English-language version of BUYMA to increasing traffic through expanded advertising and sales promotion initiatives for GLOBAL BUYMA, while stating that high growth has continued. - FY2022-Q1RestatedAnnual report
「In addition, the company has actively implemented initiatives to raise awareness of and promote sales through the “English-language BUYMA,” enabling it to provide BUYMA services to consumers worldwide, and has continued to achieve high growth.」
The company explained that it has implemented initiatives to raise awareness of and promote sales for the English-language version of BUYMA and has continued to achieve high growth. - FY2021AdvancedAnnual report
「As of January 2021, more than 170,000 personal shoppers in 164 countries had listed more than 15,100 registered brands and more than 5.6 million items, bringing products together across borders, and the service was used by many users, with approximately 8.58 million members.」
The global business platform expanded from the previously stated 161 countries and approximately 146,000 personal shoppers to 164 countries and more than 170,000 personal shoppers. - FY2021-Q3RestatedAnnual report
「In addition, the company is actively implementing various initiatives to expand the “English-language BUYMA” so that it can provide BUYMA services to consumers worldwide.」
The company continues to implement various initiatives to expand the English-language version of BUYMA. - FY2021-Q2RestatedAnnual report
「In addition, the company is actively implementing various initiatives to expand the “English-language BUYMA” so that it can provide BUYMA services to consumers worldwide.」
The company continues to implement various initiatives to expand the English-language version of BUYMA. - FY2021-Q1RestatedAnnual report
「In addition, the company is actively implementing various initiatives to expand the “English-language BUYMA” so that it can provide BUYMA services to consumers worldwide.」
The company continues to implement various initiatives to expand the English-language version of BUYMA. - FY2020RestatedAnnual report
「In addition, while implementing various initiatives to expand the “English-language BUYMA” so that it can provide BUYMA services to consumers worldwide, the company is also strengthening its operating structure.」
The company continues initiatives to expand the English-language version of BUYMA and strengthen the operating structure required for that expansion. - FY2020-Q3RestatedAnnual report
「In addition, while implementing various initiatives to expand the “English-language BUYMA” so that it can provide BUYMA services to consumers worldwide, the company is also strengthening its operating structure.」
The company continues initiatives to expand the English-language version of BUYMA and strengthen the operating structure required for that expansion. - FY2020-Q2RestatedAnnual report
「In addition, while implementing various initiatives to expand the “English-language BUYMA” so that it can provide BUYMA services to consumers worldwide, the company is also strengthening its operating structure.」
The company continues initiatives to expand the English-language version of BUYMA and strengthen the operating structure required for that expansion. - FY2020-Q1RestatedAnnual report
「In addition, the company has actively pursued various initiatives to expand the “English-language BUYMA,” enabling it to provide BUYMA services to consumers worldwide.」
The company continues to implement various initiatives to expand the English-language version of BUYMA. - FY2019AdvancedAnnual report
「In addition, the company has actively pursued various initiatives to expand the “English-language BUYMA,” enabling it to provide BUYMA services to consumers worldwide.」
The company continues initiatives to expand the English-language version of BUYMA and cites more than 125,000 personal shoppers in 152 countries worldwide as its business foundation. - FY2019-Q3AdvancedAnnual report
「In addition, on 31 July 2018 the company began providing the “BUYMA TRAVEL” service and is preparing its business environment to provide a broad range of local experiences to overseas travelers through approximately 120,000 personal shoppers residing in 150 countries worldwide, in addition to its existing fashion items.」
Following the launch of BUYMA TRAVEL, the scale of the personal shopper network cited as the service’s target base was updated from the previously stated 145 countries and more than 110,000 people to 150 countries and approximately 120,000 people, while the company continues to prepare its business environment to provide local experience services. - FY2019-Q2AdvancedAnnual report
「In addition, on 31 July 2018 the company began providing the “BUYMA TRAVEL” service, enabling it to offer overseas travelers “experiences unique to each destination” through more than 110,000 personal shoppers residing in 145 countries worldwide, in addition to its existing fashion items.」
The company launched a new service expanding its overseas offering from fashion items to local experiences, using more than 110,000 personal shoppers in 145 countries. - FY2018AdvancedAnnual report
「Following positive results in Hong Kong, the company intends to expand GLOBAL BUYMA into other parts of Asia.」
After integrating Korean BUYMA into GLOBAL BUYMA, the company has indicated a policy of expanding into other parts of Asia based on its results in Hong Kong. - FY2018-Q3ReframedAnnual report
「The company has decided to consolidate the services of 株式会社エニグモコリア into BUYMA.US and dissolve the company, and it recorded an operating loss of ¥49.001 million as of the end of the current third quarter.」
The description has shifted from the previous account of expanding Korean BUYMA to a policy of consolidating the services into BUYMA.US and dissolving 株式会社エニグモコリア. - FY2018-Q2RestatedAnnual report
「Although the services of 株式会社エニグモコリア, which became a consolidated subsidiary as of the end of the first quarter of the previous fiscal year, continued to expand, it recorded an operating loss of ¥37.308 million as of the end of the current second quarter.」
The company continues to recognize that the services of 株式会社エニグモコリア are expanding. The increase in the operating loss is recorded in a separate thread as part of BUYMA KOREA’s results. - FY2018-Q1RestatedAnnual report
「Although the services of 株式会社エニグモコリア, which became a consolidated subsidiary as of the end of the first quarter of the previous fiscal year, continued to expand, it recorded an operating loss of ¥20.226 million as of the end of the current first quarter.」
The company continues to state that the services of the consolidated subsidiary 株式会社エニグモコリア are expanding. The operating loss will be recorded in a separate thread. - FY2017-Q3RestatedAnnual report
「In connection with the acquisition of 株式会社エニグモコリア and its inclusion as a consolidated subsidiary during the first quarter of the consolidated fiscal year, the company included it within the scope of consolidation.」
The company continues to describe the status following the acquisition and consolidation of 株式会社エニグモコリア, but does not explicitly indicate any new progress in overseas expansion during the current quarter. - FY2017-Q2AdvancedAnnual report
「As part of its global expansion, the company has strengthened the operation of both the “English-language BUYMA” and “Korean BUYMA,” operated by 株式会社エニグモコリア, which became a consolidated subsidiary on 16 March 2016, under an ALL-JAPAN structure, and has also launched full-scale promotional activities.」
The company explained that, in addition to strengthening the operation of the English-language and Korean versions of BUYMA under an ALL-JAPAN structure, full-scale promotional activities had begun. - FY2017-Q1First statedAnnual report
「As part of its global expansion, in addition to operating the “English-language BUYMA” under an ALL-JAPAN structure, the company made its investee, 株式会社エニグモコリア, which operates “Korean BUYMA,” a consolidated subsidiary on 16 March 2016.」
In addition to operating the English-language version, the company made 株式会社エニグモコリア a consolidated subsidiary on 16 March 2016. The post-acquisition voting rights ratio was 95.24%, and the company said it would focus on strengthening operational collaboration and implementing various initiatives to expand its services in the South Korean market.