Medium-Term Plan and Growth Investments Targeting the Fiscal Year Ending January 2025

「In the second year of the structural reform period for the fiscal years ending January 2026 and January 2027, established with a view to medium- and long-term renewed growth, the Group worked to strengthen the foundations for sustainable growth in its core businesses, the Specialty Marketplace BUYMA and BUYMA TRAVEL. For BUYMA, we steadily advanced initiatives including the early introduction of AI Listing Research to support the activities of personal shoppers (PS), completion of site multilingualization in English and Chinese, and enhancement of the product range in the luxury vintage segment through BUYMA VINTAGE. For BUYMA TRAVEL, we also advanced the integration of local activities and transfer businesses of overseas subsidiaries through post-merger integration (PMI), as well as the expansion of various services.」

「To achieve sustainable growth in the Group's corporate value, we will work to secure a stable management base and make proactive growth investments. Taking into account the maintenance of financial soundness and capital efficiency, we have designated the next 2 years, the fiscal years ending January 2026 and January 2027, as a period of structural reform and will connect it to the growth stage beginning in the fiscal year ending January 2028. We will make Adjusted EPS our sole most important management KPI and optimize returns, capital allocation and the execution structure as an integrated whole, with the four pillars of our new management policy being an Adjusted EPS-linked shareholder return design, optimization of capital allocation, and a company-wide commitment linked to shareholder value.」

「In addition to entering the real estate business, we launched Q転職, a job-change support service as a new business, and are steadily advancing the process of creating new earnings over the medium to long term.」

「In addition to entering the real estate business, we plan to launch Q転職, a job-change support service as a new business, and are steadily advancing the process of creating new earnings over the medium to long term.」

「Against this backdrop, we are actively pursuing medium- and long-term initiatives to fundamentally strengthen the Specialty offered by BUYMA, our core Specialty Marketplace.」

「We established a medium-term target of building the Enigmo Group into a group operating multiple businesses and achieving ¥10 billion in sales for the fiscal year ending January 2027. While securing a certain level of operating profit by improving the efficiency of existing businesses, we will make long-term investments flexibly and agilely in response to the business environment and progress, with the aim of building multiple new earnings pillars toward achieving the medium-term target.」

「We regard the several years since the previous fiscal year as a turning point for achieving strong growth based on solid value. Leveraging our strengths of a robust financial foundation and stable earnings base, we have adopted a policy of making various investments flexibly and agilely in response to the business environment and progress, while assuming a positive operating profit but accepting a short-term decline in profit, and continue to strengthen investment in both personnel and physical assets on an ongoing and strategic basis under this policy. As a result, profit declined.」

「We regard the several years since the previous fiscal year as a turning point for achieving strong growth based on solid value. Leveraging our strengths of a robust financial foundation and stable earnings base, we have adopted a policy of making various investments flexibly and agilely in response to the business environment and progress, while assuming a positive operating profit but accepting a short-term decline in profit, and continue to strengthen investment in both personnel and physical assets on an ongoing and strategic basis under this policy. As a result, profit declined.」

「We regard the several years since the previous fiscal year as a turning point for achieving strong growth based on solid value. Leveraging our strengths of a robust financial foundation and stable earnings base, we have adopted a policy of making various investments flexibly and agilely in response to the business environment and progress, while assuming a positive operating profit but accepting a short-term decline in profit, and continue to strengthen investment in both personnel and physical assets on an ongoing and strategic basis under this policy.」

「To achieve strong growth based on solid value, we will leverage our strengths of a robust financial foundation and stable earnings base. As in the fiscal year ended January 2023, we will assume a positive operating profit for the fiscal year ending January 2024 while accepting a short-term decline in profit, and will make long-term investments flexibly and agilely in response to the business environment and progress, with the aim of building multiple new earnings pillars.」

「We have begun implementing, in sequence, initiatives essential to medium- and long-term growth, including improving payment security through the introduction of 3D Secure Version 2.0 (a credit cardholder authentication service), initiatives to reactivate dormant members using data, expanding the scope of concierge services for loyal customers, expanding collaboration with overseas select shops, adding delivery services and strengthening other operations that help promote listings,」

「We have begun implementing, in sequence, initiatives essential to medium- and long-term growth, including improving payment security through the introduction of 3D Secure Version 2.0 (a credit cardholder authentication service), initiatives to reactivate dormant members using data, expanding the scope of concierge services for loyal customers, expanding collaboration with overseas select shops, adding delivery services and strengthening other operations that help promote listings,」

「We determined that a medium-term plan spanning several years and prioritizing the achievement of profit targets was unsuitable for pursuing a fundamental increase in corporate value. Accordingly, we reviewed our medium-term policy targeting the fiscal year ending January 2025 in order to move away from a focus that prioritized short-term sales and profit targets and resume management from an ultra-long-term perspective,」

「As part of its marketing strategy, the company has expanded its data-analyst workforce and strengthened the operational efficiency and organizational structure for its marketing automation tools, used an AI-based lifetime-value prediction model, and advanced data-driven marketing initiatives, including advertising to improve LTV and coordination with various sales initiatives.」

「As part of its marketing strategy, the company has expanded its data-analyst workforce and strengthened the operational efficiency and organizational structure for its marketing automation tools, used an AI-based lifetime-value prediction model, and advanced data-driven marketing initiatives, including advertising to improve LTV and coordination with various sales initiatives.」

「We are actively pursuing BUYMA's growth strategy. In addition to strengthening our product range through collaboration with corporate sellers such as overseas select shops, implementing effective merchandising initiatives, strengthening the Life Style category, improving the operating efficiency and organizational structure of Marketing Automation tools, using an AI-based Life Time Value forecasting model, and promoting data-driven marketing initiatives linking advertising and various sales campaigns that contribute to higher LTV, we have also been strengthening operations of our official YouTube channel and SNS accounts such as Instagram and Twitter.」

「To achieve our medium-term plan targeting the fiscal year ending January 2025, we will further expand initiatives such as strengthening collaboration with corporate and large-scale sellers, SNS marketing and data-driven marketing in BUYMA, our core Specialty Marketplace, to further strengthen the Specialty offered by BUYMA. We will also focus on the two areas where growth has accelerated, English-language BUYMA and the Life Style category, and seek to raise the ongoing growth rate of GMV by making additional, disciplined investments in growth.」