Sales Growth Through Event Operations for Existing Mobile Games
First written in FY2016-Q3. 9 of 12 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2020.
The whole theme swung hardest in 2019: 1 of 7 companies on the "Worse" side.
0 other companies' latest entry also says "Dropped".
- FY2020DroppedAnnual report
「On 1 September 2020, the company transferred the businesses for “Yu Yu Hakusho 100% Serious Battle” and “COLOR PIECEOUT” to AltPlus, and withdrew from this business segment by establishing 株式会社アクセルマークプラス through an incorporation-type company split to take over the development and operating structure for the games, then transferring all of its shares to AltPlus.」
The company had been tracking higher sales through event operations for existing mobile games, but transferred the gaming business itself to AltPlus and withdrew from the gaming business. - FY2019AdvancedAnnual report
「“Yu Yu Hakusho 100% Serious Battle” received a major update and sales increased as a result of reaching its first anniversary in August of the year and conducting related events.」
The company conducted operating initiatives for an existing title, including a major update and first-anniversary events, and stated that these contributed to higher sales. - FY2019-Q2AdvancedAnnual report
「“Yu Yu Hakusho 100% Serious Battle,” currently in operation, received intermittent updates involving feature additions and improvements to expand revenue over the medium to long term. Various KPIs improved, as did its rating on the platform.」
The company continued to update the title in operation with feature additions and improvements, and stated that various KPIs and its platform rating improved. - FY2019-Q1AdvancedAnnual report
「“Yu Yu Hakusho 100% Serious Battle,” currently in operation, began contributing substantially to sales during the current period. The company sought to expand sales by holding in-game events such as Maji Fest and real-world events such as exhibiting at Jump Festa.」
The company held in-game and real-world events for the Yu Yu Hakusho title and sought to expand sales. - FY2018-Q3AdvancedAnnual report
「For each game currently in operation, the company enhanced in-game content by holding in-game events aligned with seasonal occasions, including bridal campaigns themed around June brides and initiatives for Father’s Day.」
The company held seasonal in-game events for games currently in operation, including bridal campaigns and Father’s Day initiatives. - FY2018-Q2AdvancedAnnual report
「In the gaming business, among the titles currently in operation, “World Cross Saga: The Door of Time, Girls and Mirrors” held a revival collaboration event with “The Seven Deadly Sins: Signs of Holy War,” which had been well received the previous year, while “Kingdom: Lineage of Heroes” held an event commemorating its third anniversary since service launch.」
The company held a revival collaboration event for WakuSaga and a third-anniversary event for Kingdom, continuing and expanding its event operations for existing titles. - FY2018-Q1AdvancedAnnual report
「“Kingdom: Lineage of Heroes” held the “1,000-Day Anniversary Festival” to commemorate 1,000 days since its service launch.」
The company held a 1,000-day anniversary event for an existing title, providing a specific example of its event operations. - FY2017AdvancedAnnual report
「In addition, expenses continued to be incurred ahead of revenue for game titles under development, including “Endroll” (終幕彼女), which exhibited at Comic Market 92, and “Yu Yu Hakusho 100% Serious Battle,” being developed in collaboration with KLab Inc.」
In addition to operating existing titles, the company conducted promotional initiatives for titles under development, including exhibiting at Comic Market. - FY2017-Q3AdvancedAnnual report
「For the smartphone version of “World Cross Saga: The Door of Time, Girls and Mirrors” (the “WakuSaga”), the company implemented various initiatives, including a first-anniversary event and collaboration events.」
The company held a first-anniversary event and collaboration events for the smartphone version of WakuSaga, providing specific examples of event operations for existing titles. - FY2017-Q2AdvancedAnnual report
「The company subsequently adjusted the game balance and focused on increasing the user base and achieving long-term user retention.」
As an operating initiative for an existing mobile game, the company adjusted the game balance and worked to increase users and achieve long-term retention. - FY2017-Q1ReframedAnnual report
「For games currently in operation, the company focused not only on monetization in individual months but also on adding and modifying features so that the titles would remain enjoyable for users over the long term.」
The explanation of measures to increase sales from existing titles has expanded from holding events to also emphasizing feature additions and modifications aimed at long-term use. - FY2016-Q3First statedAnnual report
「Sales increased at existing titles, including “Kingdom: Lineage of Heroes,” as a result of various events.」
For existing titles, the company uses various events as a means of increasing sales.