Release of Multiple Game Titles and Monetization of New Services
First written in FY2017. 11 of 18 entries say "Advanced", first in FY2018-Q1. Latest entry: FY2023.
The whole theme swung hardest in 2020: 1 of 6 companies on the "Worse" side.
0 other companies' latest entry also says "Reframed".
- FY2023ReframedAnnual report
「Because the blockchain game business has low profitability and its future outlook is uncertain, we have begun preparations for transferring the distribution rights for game titles and ending the services.」
The policy is shifting from the previous approach of advancing the release and monetization of blockchain games to taking steps toward transferring distribution rights and ending services. - FY2023-Q3AdvancedAnnual report
「In addition to the NFT conversion function, the game’s key feature, we will expand the Free to Play and Earn experience through a substantial renewal of the offer function.」
For the J.League officially licensed game, the offer function has been substantially renewed in addition to the already implemented NFT conversion function, and the game has progressed to the stage of expanding the Free to Play and Earn experience. - FY2023-Q2AdvancedAnnual report
「In the blockchain game business, the full version of “J.League Trading Soccer (abbreviated as “TRESACA J.LEAGUE”),” the first domestic J.League officially licensed game to use NFTs, was released on 26 January 2023. Under the concept of Free to Play and Earn (starting for free, enjoying the game and earning while playing), the NFT conversion function, the game’s key feature, was also implemented on 15 February 2023.」
Regarding the game release and monetization plan, progress has been made from the release of the full version to the implementation of the NFT conversion function, a core feature. - FY2023-Q1AdvancedAnnual report
「We released an open beta version for general users and worked on improvements toward the release of the full version under the concept of Free to Play and Earn (starting for free, enjoying the game and earning while playing). The full version was released on 26 January 2023.」
For the J.League officially licensed game, the full version was released on 26 January 2023 following the open beta version for general users. - FY2022-Q3SoftenedAnnual report
「The game is scheduled to be offered as a Free to Play and Earn blockchain game, and preparations for its release are continuing.」
For the J.League officially licensed game, the previously stated release timing of “this summer” is no longer specified, and the wording now states that preparations for its release are continuing. - FY2022-Q2AdvancedAnnual report
「In the blockchain game business, we are jointly planning and developing with OneSports Co., Ltd., a subsidiary of AltPlusInc., “J.LEAGUE Trading Soccer (abbreviated as “TRESACA J.LEAGUE”),” the first domestic J.League officially licensed game to use NFTs. We are proceeding with planning and development toward its release this summer as a Free to Play and Earn blockchain game.」
Regarding the theme of game title releases and monetization, the J.League officially licensed NFT game has progressed to the development stage toward its release this summer. - FY2020-Q3ReframedAnnual report
「Accordingly, while promoting our business under the policies of “breaking away from a loss-making structure with a view to returning to profitability next fiscal year” and “transforming our business structure by replacing our core businesses,” we determined that transferring this business and related operations to another company would be optimal for both the Company and the stakeholders of this business, and decided to transfer them.」
The focus is shifting from the previous approach of releasing and monetizing game titles in-house to a policy centered on breaking away from a loss-making structure and transferring businesses to other companies. - FY2020-Q2Earnings shortfall and widening losses in the game businessAnnual report
「Revenue and profit declined year on year due to changes in the composition of game titles from the same period of the previous year and the review of the operating policy for the puzzle game “COLOR PIECEOUT” during the first quarter of the consolidated fiscal year, which caused performance to fall below the initial expectations, among other factors.」
The review of COLOR PIECEOUT’s operating policy has resulted in continued revenue below the initial expectations, contributing to lower revenue and profit in the game business. - FY2020-Q1Earnings shortfall and policy reviewAnnual report
「Revenue fell significantly below the initial expectations following a review of the operating policy for the puzzle game “COLOR PIECEOUT (カラー ピーソウト).”」
Under the theme of tracking the release and monetization progress of new titles, COLOR PIECEOUT generated revenue significantly below the initial expectations following a policy review. - FY2019AdvancedAnnual report
「The puzzle game “COLOR PIECEOUT,” which launched in May this year, began offering its English-language version in 105 countries worldwide on 26 September this year. In Japan, the Company gradually expanded promotion and pursued user acquisition as various metrics, including retention rates, remained strong.」
The new title COLOR PIECEOUT launched in May, followed by the launch of its English version in 105 countries worldwide on 26 September. Promotion was expanded based on retention and other metrics. - FY2019-Q3AdvancedAnnual report
「The puzzle game “COLOR PIECEOUT,” currently in operation, launched on Android OS on 28 May and on iOS on 25 June. In addition to its core users in their 20s and 30s, it has gained strong support from users across a wide range of age groups, particularly women, and its various retention rates have remained above expectations.」
COLOR PIECEOUT launched on Android OS and iOS, gained support from users across a wide range of age groups, and advanced to a stage where its various retention rates exceeded expectations. - FY2019-Q2Partial cancellation of development and final adjustments for a new titleAnnual report
「Although “終幕彼女 (End Roll)” would require substantial funding for future development and promotional expenses, the Company decided to discontinue development of the game independently and pursue IP development in the and Experience business using its characters and scenarios, in light of an environment in which the core of JRPGs is shifting from original concepts to IP-based titles. For “COLOR PIECEOUT,” which was under development, the Company conducted a domestic open beta test from 19 March for final adjustments before the service launch, checked the game system, features and various KPIs based on user behaviour, and proceeded with final adjustments toward the service launch as KPIs remained above expectations and based on feedback regarding the features and system.」
Under its policy for releasing and monetising multiple titles, the Company discontinued independent development of 終幕彼女 and shifted to IP development, while COLOR PIECEOUT proceeded with a domestic open beta test and final adjustments before the service launch. - FY2019-Q1AdvancedAnnual report
「“幽☆遊☆白書 100%本気(マジ)バトル,” currently in operation, has been making a substantial contribution to sales since the current fiscal year」
Under the policy for releasing and monetising multiple game titles, the 幽☆遊☆白書 title advanced to the stage of making a substantial contribution to sales from the current fiscal year. - FY2018AdvancedAnnual report
「“幽☆遊☆白書 100%本気(マジ)バトル,” developed jointly with KLab Inc., began service on 28 August 2018 and contributed to sales, reaching a high of 16th place in the App Store game sales rankings, according to App Annie.」
As part of the release plan for multiple game titles, the title jointly developed with KLab launched on 28 August 2018 and reached a high of 16th place in the App Store game sales rankings. - FY2018-Q3AdvancedAnnual report
「The Company proceeded with development toward the launch of new game titles. For the project code name “PP,” it adjusted the in-game balance and other elements based on the results of user tests conducted in 3 overseas countries. For “終幕彼女 (End Roll),” it successively announced new characters and their voice actors on the official website and elsewhere.」
Ahead of the release of new game titles, PP proceeded with adjustments based on the results of user tests in 3 overseas countries, while 終幕彼女 proceeded with announcements of new characters and voice actors. - FY2018-Q2AdvancedAnnual report
「“PP,” whose core game was being developed in the alpha phase, moved into the beta phase, and the Company proceeded with further development of its features.」
The game title under development, “PP,” moved from the alpha phase to the beta phase and advanced to the stage of refining its features. - FY2018-Q1AdvancedAnnual report
「The Company launched the online lottery service “Kujikore” and held its first offering in October. It is preparing to provide special experiences and merchandise available only through “Kujikore” from the second offering onward.」
As a new service, the Company launched the online lottery service “Kujikore” and held its first offering. It moved into the practical operating phase aimed at monetising new services. - FY2017First statedAnnual report
「For the fiscal year ending September 2018, multiple game titles under development in the Game business were approaching release. In the new business, the Company launched multiple services and pursued initiatives to monetise them sequentially.」
The Company planned to release multiple game titles during the fiscal year ending September 2018 and sequentially monetise multiple services in the new business.