Improving Advertising Effectiveness and Expanding the Rich Media Advertising Business
First written in FY2017-Q2. 7 of 8 entries say "Advanced", first in FY2017-Q3. Latest entry: FY2019-Q2.
The whole theme swung hardest in 2024: 1 of 12 companies on the "Worse" side.
10 other companies' latest entry also says "Advanced".
- FY2019-Q2AdvancedAnnual report
「Revenue remained steady in existing smartphone services because advertising effectiveness was optimised and maximised.」
It states that advertising effectiveness was optimised and maximised in smartphone advertising services, resulting in steady revenue. - FY2019-Q1AdvancedAnnual report
「The ad network "ADroute" introduced cross-device matching technology that estimates users who use multiple devices, enabling ads to be delivered across devices, with the aim of maximising advertising effectiveness.」
Cross-device matching technology was introduced as a measure to improve ADroute's advertising effectiveness. - FY2018AdvancedAnnual report
「Demand for programmatic advertising targeting e-commerce is increasing in "Trading Desk," supported by particularly meticulous advertorial production and precise testing and analysis.」
The company is capturing increased demand for programmatic advertising targeting e-commerce by advancing advertorial production, testing and analysis to improve advertising effectiveness. - FY2018-Q3AdvancedAnnual report
「ADroute reviewed the media outlets used for ad placements together with clients. During the review period, ad placements declined, temporarily reducing sales and profit, but advertising effectiveness remained favorable and improved performance to approximately the level of the same period of the previous year.」
The company reviewed the media used for ad placements to improve advertising effectiveness and, after a temporary decline in revenue and profit, recovered to approximately the level of the same period of the previous year. - FY2018-Q2AdvancedAnnual report
「In the advertising operations outsourcing service "Trading Desk," we use the expertise and data developed through ADroute for ad operations, and produce rich creative, including BRAND SCREEN, for ad production. By making maximum use of our existing services, revenue is growing.」
Trading Desk uses ADroute's expertise and data and rich creative such as BRAND SCREEN, contributing to revenue growth. - FY2017AdvancedAnnual report
「The company worked to expand in-feed advertising, a form of advertising creative, and improve and enhance retargeting advertising functionality, while making comprehensive proposals and focusing on expanding sales.」
The initiatives have been expanded to include in-feed advertising, improving and enhancing retargeting functionality, and making comprehensive proposals to advertisers. - FY2017-Q3AdvancedAnnual report
「Sales increased at the smartphone ad network service ADroute as a result of expanding in-feed advertising, a type of advertising format, and strengthening the retargeting advertising function.」
As initiatives to improve advertising effectiveness and functionality, the company expanded in-feed advertising and enhanced retargeting advertising functionality. - FY2017-Q2First statedAnnual report
「The company focused on improving advertising effectiveness, adding new features to ADroute and expanding its rich media advertising, or rich ad, business.」
Improving advertising effectiveness, adding new ADroute features and expanding the rich-media advertising business have been identified as initiatives for the advertising business.