ADroute Functionality and Customer Base Expansion
First written in FY2016-Q3. 14 of 28 entries say "Advanced", first in FY2017-Q1. Latest entry: FY2024.
Axel Mark moved to the "Worse" side of this theme in 2024, 1 year after the typical company in this theme (2023).
The whole theme swung hardest in 2021: 2 of 14 companies on the "Worse" side.
0 other companies' latest entry also says "Worsened".
- FY2024WorsenedAnnual report
「In the advertising business, the company is working to expand its customer base beyond its main customers in the e-book and gaming sectors, in order to minimize the impact of the business environment.」
Regarding the advertising business, including ADroute, the downward trend in revenue has continued following the previous recovery phase, due to weak advertising demand in the e-book and gaming sectors, its main customer areas, and reduced advertising budgets at some major customers. - FY2024-Q2WorsenedAnnual report
「Regarding the AD network “ADroute” and the operations outsourcing service “Trading Desk,” advertising demand declined, particularly in industries that had been buoyant due to stay-at-home demand, resulting in lower revenue.」
The company explained that revenue from ADroute and Trading Desk declined because advertising demand fell, particularly in industries that had been buoyant due to stay-at-home demand. - FY2024-Q1WorsenedAnnual report
「The AD network “ADroute” and the operations outsourcing service “Trading Desk” are experiencing a downward trend in revenue.」
Regarding ADroute and Trading Desk, the explanation has changed from the previous phase of recovery and expansion to one stating that revenue is trending downward. - FY2023AdvancedAnnual report
「The AD network “ADroute” is gradually recovering revenue by acquiring new business partners and advertising inventory.」
The company explained that ADroute had reached the stage of recovering revenue through the acquisition of new business partners and advertising inventory. - FY2023-Q3WorsenedAnnual report
「The AD network “ADroute” experienced a decline in advertising volume due to changes in the advertising policies of some major customers, in addition to the continuing reversal of the COVID-19-related demand surge.」
Regarding ADroute, advertising volume declined for the first time due to changes in the advertising policies of some major customers while the reversal of the COVID-19-related demand surge continued. - FY2023-Q2WorsenedAnnual report
「The AD network “ADroute” was affected by factors including reduced budgets at some business partners following the reversal of the COVID-19-related demand surge.」
Regarding ADroute, the explanation has changed from the previous description of steady performance and expansion to one stating that some business partners reduced their budgets following the reversal of the COVID-19-related demand surge. - FY2023-Q1RestatedAnnual report
「The AD network “ADroute” continued to perform steadily, supported in part by expanded transactions in the e-book sector.」
The company explained that ADroute continued to perform steadily against a backdrop of expanded transactions in the e-book sector, reaffirming the previous view that the business was expanding and performing steadily. - FY2022AdvancedAnnual report
「The AD network “ADroute” performed well, as earnings improved through investment in system development and transactions expanded in the e-book sector.」
At ADroute, earnings improved through investment in system development and transactions expanded in the e-book sector, resulting in solid performance. - FY2022-Q3AdvancedAnnual report
「Meanwhile, the AD network “ADroute” performed well, as earnings improved through investment in system development and transactions expanded in the e-book sector.」
The company stated that ADroute performed well, citing improved earnings from investment in system development and expanded transactions in the e-book sector. - FY2022-Q2RestatedAnnual report
「The AD network “ADroute” and the operations outsourcing service “Trading Desk” have continued to perform steadily by capturing internet advertising demand during the COVID-19 pandemic.」
The company explained that ADroute and Trading Desk continued to perform steadily by capturing internet advertising demand during the COVID-19 pandemic. - FY2022-Q1RestatedAnnual report
「The AD network “ADroute” and the operations outsourcing service “Trading Desk” have continued to perform steadily by capturing internet advertising demand during the COVID-19 pandemic. To support further business expansion, the company is investing to strengthen its business operating structure.」
ADroute and Trading Desk continued to perform steadily, and the company is investing to strengthen its business operating structure in preparation for business expansion. - FY2021AdvancedAnnual report
「The AD network “ADroute” and the operations outsourcing service “Trading Desk” captured growing demand for digital content advertising as internet usage increased during the COVID-19 pandemic, as well as advertising demand accompanying the broader use of e-commerce-related services, and achieved record-high revenue for the business.」
ADroute and Trading Desk captured advertising demand related to digital content and e-commerce, generating record-high revenue for the advertising business. - FY2021-Q3RestatedAnnual report
「The ad network ADroute continued to perform steadily, driven in part by increased consumption of digital content as internet usage time rose during the COVID-19 pandemic.」
The company explained that ADroute continued to perform steadily against a backdrop of increased internet usage time and digital-content consumption during the COVID-19 pandemic. - FY2020-Q3AdvancedAnnual report
「Revenue increased as the ad network ADroute recorded another record high in quarterly sales, driven in part by increased consumption of digital content as internet usage time rose during the COVID-19 pandemic.」
ADroute recorded another record high in quarterly sales, and revenue increased against a backdrop of longer internet usage time and increased consumption of digital content during COVID-19. - FY2020-Q2AdvancedAnnual report
「Revenue increased as the ad network ADroute and the Trading Desk service grew, particularly as ADroute recorded another record high in monthly sales.」
ADroute and Trading Desk grew, with ADroute recording another record high in monthly sales. - FY2019AdvancedAnnual report
「In the advertising business, ADroute’s PC advertising delivery service, launched during the current period, expanded, while sales also increased as the company made progress in developing new media outlets.」
At ADroute, the PC advertising delivery service expanded and the company made progress in developing new media outlets, contributing to higher sales. - FY2019-Q3AdvancedAnnual report
「The PC advertising delivery service newly launched by ADroute expanded. In addition, the Trading Desk service acquired new customers and secured a large spot project, resulting in higher sales for the advertising business as a whole and record-high sales for a quarterly consolidated accounting period.」
ADroute’s PC advertising delivery service expanded, bringing total advertising-business sales to a record high for a quarterly consolidated accounting period. - FY2019-Q2AdvancedAnnual report
「The ad network ADroute newly launched an advertising delivery service for PCs, and transactions with existing customers increased. In addition, the smartphone service optimized and maximized advertising effectiveness, resulting in steady sales.」
ADroute newly launched an advertising delivery service for PCs, with transactions with existing customers increasing, while the smartphone service optimized advertising effectiveness. - FY2019-Q1Introduction of new technology and decline in profitability in some areasAnnual report
「The ad network ADroute introduced cross-device matching technology, which estimates users who use multiple devices and enables ads to be delivered across devices, in an effort to maximize advertising effectiveness. At the same time, an issue arose in which profitability declined in some areas following changes in the advertising placement policies of certain client companies.」
The company reported that it introduced cross-device matching technology to ADroute to maximize advertising effectiveness, while profitability declined in some cases because certain clients changed their advertising placement policies. - FY2018RestatedAnnual report
「The smartphone ad network ADroute continued to perform well, while sales also expanded at the newly launched advertising operations outsourcing service, “Trading Desk.”」
The company reconfirmed ADroute’s strong performance. As a measure addressing the going-concern assumption, it also reported plans to expand sales by extending ADroute into the PC market. - FY2018-Q3Temporary slowdown and recovery following a review of media outletsAnnual report
「ADroute reviewed the media outlets used for ad placements together with clients. During the review period, ad placements declined, temporarily reducing sales and profit, but advertising effectiveness remained favorable and improved performance to approximately the level of the same period of the previous year.」
At ADroute, sales and profit temporarily declined during the review of media outlets used for ad placements, but recovered to approximately the level of the same period of the previous year as advertising effectiveness improved. - FY2018-Q2AdvancedAnnual report
「For the smartphone ad network service ADroute, the company modified systems and expanded features to ensure stable operation and improve advertising effectiveness.」
For ADroute, the company modified systems and expanded features to improve advertising effectiveness. - FY2018-Q1RestatedAnnual report
「The smartphone ad network service ADroute continued to be operated in line with market trends, and performance remained steady.」
The company stated that ADroute continued to be operated in line with market trends and that performance remained steady. - FY2017AdvancedAnnual report
「At ADroute, the company expanded in-feed advertising, improved and strengthened the retargeting function, provided comprehensive proposals and focused on expanding sales.」
At ADroute, the company advanced in-feed advertising, improvements and enhancements to the retargeting function, comprehensive proposals and sales expansion, contributing to higher revenue and profit in the advertising business. - FY2017-Q3AdvancedAnnual report
「Sales increased at the smartphone ad network service ADroute as a result of expanding in-feed advertising, a type of advertising format, and strengthening the retargeting advertising function.」
The company expanded in-feed advertising and strengthened the retargeting advertising function at ADroute, resulting in higher sales. - FY2017-Q2AdvancedAnnual report
「The company focused on improving advertising effectiveness, adding new features to ADroute and expanding its rich media advertising, or rich ad, business.」
For ADroute, the company advanced the addition of new features, while also working to improve advertising effectiveness and expand its rich media advertising business. - FY2017-Q1AdvancedAnnual report
「In the advertising business, the company worked on development to expand its services and conducted test releases of new features for each service in order to strengthen its future revenue structure. It also worked to acquire new media outlets for ADroute.」
The company reported specific progress in feature expansion and customer-base growth through test releases of new service features and the acquisition of new media outlets for ADroute. - FY2016-Q3First statedAnnual report
「As a result of continuing to focus on expanding features and increasing the customer base for its core smartphone ad network service, “ADroute,” from the second quarter accounting period, the company again set a record high for monthly sales.」
For ADroute, the company advanced feature enhancements and customer growth, and reported another record high in monthly sales.