Launch of new advertising services, including trading desks, and development of an internal organizational structure
First written in FY2017-Q3. 13 of 19 entries say "Advanced", first in FY2017. Latest entry: FY2024.
2 other companies' latest entry also says "Advanced".
- FY2024AdvancedAnnual report
「Advertising demand remains sluggish among the domestic e-book and gaming industries, which comprise the Company’s major customers. In this business environment, the Company is working to capture advertising demand from overseas customers and expand its initiatives aimed at developing new customer segments.」
To restore earnings in the advertising business, the Company is working to capture advertising demand from overseas customers and develop new customer segments outside the e-book and gaming sectors. - FY2024-Q2AdvancedAnnual report
「Going forward, the Company will seek an early recovery in earnings by launching data-utilisation support services, including customer-success support, drawing on its development capabilities, and expanding adoption of the advertising delivery platform “AXEL MARK DSP” designed for the post-cookie era.」
In response to declining sales in the advertising business, the Company newly identified the launch of data-utilisation support and expanded adoption of AXEL MARK DSP as specific measures to restore earnings. - FY2024-Q1AdvancedAnnual report
「Although the ad network “ADroute” and outsourced operations service “Trading Desk” were experiencing declining sales, the Company revised its organisational structure to strengthen sales capabilities and focused on final preparations for providing the advertising delivery platform “AXEL MARK DSP” for the post-cookie era, alongside other measures to restore earnings.」
To restore earnings in the advertising business, the Company revised its organisational structure, strengthened its sales capabilities and proceeded with final preparations for launching AXEL MARK DSP. - FY2023WorsenedAnnual report
「The outsourced operations service “Trading Desk” has experienced a decline in sales amid changes in demand trends accompanying the resumption of economic activity and stagnation caused by market conditions.」
The Company explained that Trading Desk’s sales declined because demand trends changed as economic activity resumed and market conditions caused stagnation. - FY2023-Q2Continued impact of the review of accounts receivable managementAnnual report
「The outsourced operations service “Trading Desk” has experienced a decline in sales, partly due to the impact of the review of accounts receivable management in the previous fiscal year.」
The impact of the decline in Trading Desk’s sales resulting from the review of accounts receivable management conducted in the previous fiscal year continued into the cumulative second-quarter period. - FY2023-Q1Recovery following the review of accounts receivable managementAnnual report
「Although the outsourced operations service “Trading Desk” experienced a decline in sales in the previous year following the review of accounts receivable management, sales have gradually begun to recover.」
The Company explained that Trading Desk’s sales have gradually begun to recover following the decline caused by the review of accounts receivable management. - FY2022Temporary sales decline following the review of accounts receivable managementAnnual report
「The outsourced operations service “Trading Desk” experienced a decline in sales after the Company reviewed its accounts receivable management as part of efforts to strengthen its management control framework, resulting in changes to some transactions with existing customers. Meanwhile, the ad network “ADroute” performed well as earnings improved following investment in system development and transactions expanded in the e-book sector.」
Although Trading Desk’s sales declined following the review of accounts receivable management, the advertising business as a whole achieved record-high sales, helped by improvements at ADroute and other factors. - FY2022-Q3Temporary decline in sales and continued order growthAnnual report
「The outsourced operations service “Trading Desk” experienced a temporary decline in sales after the Company reviewed its accounts receivable management as part of efforts to strengthen its management control framework, resulting in a change in the sales mix of existing customers.」
The Company explained that Trading Desk’s review of accounts receivable management as part of efforts to strengthen its management control framework changed the sales mix of existing customers, temporarily reducing sales. It also described increased orders and continued orders across the advertising business as a whole. - FY2022-Q2AdvancedAnnual report
「Under these conditions, during the second quarter accounting period, the Company achieved a return to operating profitability for a quarterly accounting period, despite continuing investments such as additional development to improve advertising delivery logic and staff expansion to grow the advertising business, owing in part to increased orders from new customers through strengthened sales efforts and controls on company-wide expenses.」
The Company explained that the advertising business increased orders from new customers through strengthened sales efforts and returned to operating profitability while proceeding with additional development of advertising delivery logic and staff expansion. - FY2021-Q3AdvancedAnnual report
「The outsourced operations service “Trading Desk” captured demand for advertising accompanying the expansion of EC-related services during the COVID-19 pandemic, while securing new large engagements through strengthened sales efforts, and has achieved record-high quarterly sales.」
Trading Desk secured new large engagements through strengthened sales efforts and captured advertising demand accompanying the expansion of EC-related services, resulting in record-high quarterly sales. - FY2019AdvancedAnnual report
「“Trading Desk” grew substantially as customer acquisition progressed and it secured large spot engagements, recording the highest sales in the business’s history for the fiscal year.」
Progress in customer acquisition and the acquisition of large spot engagements by Trading Desk contributed to record-high full-year sales for the advertising business. - FY2019-Q3AdvancedAnnual report
「At “Trading Desk,” customer acquisition progressed and the business secured large spot engagements, driving sales growth across the advertising business and resulting in record-high sales for a quarterly consolidated accounting period.」
Trading Desk made progress in customer acquisition and secured large spot engagements, contributing to record-high quarterly sales for the advertising business as a whole. - FY2019-Q2AdvancedAnnual report
「“Trading Desk” recorded strong sales growth as the number of engagements increased and it secured large spot engagements, achieving the highest quarterly sales in the advertising business’s history.」
Trading Desk increased the number of engagements, secured large engagements and achieved record-high quarterly sales. - FY2019-Q1AdvancedAnnual report
「The advertising operations outsourcing service "Trading Desk" received branding projects covering everything from planning through ad delivery and achieved record-high quarterly revenue on a standalone service basis.」
Trading Desk won branding projects covering everything from planning through ad delivery and achieved record-high quarterly revenue on a standalone service basis. - FY2018-Q3AdvancedAnnual report
「The advertising operations outsourcing service "Trading Desk" focused on improving operational capabilities across media and the advertising effectiveness of advertorial production, achieving record-high quarterly revenue on a standalone service basis. Demand for advertorials was particularly strong, and new projects increased.」
Trading Desk improved media-operations capabilities and the advertising effectiveness of advertorial production, increased new projects, and achieved record-high quarterly revenue on a standalone service basis. - FY2018-Q2AdvancedAnnual report
「We are strengthening our operating structure, including by assigning personnel, and working to expand the service.」
Trading Desk strengthened its operating structure, including by adding personnel, and worked to expand the service. Revenue grew during the peak advertising-demand period, with monthly revenue for March and quarterly revenue both reaching record highs. - FY2018-Q1AdvancedAnnual report
「Trading Desk focused on acquiring projects and, in addition to the development and strengthening of its structure carried out in the previous quarter, captured demand from customer segments beyond those originally anticipated, resulting in a strong launch.」
Following the development and strengthening of its structure in the previous quarter, Trading Desk captured demand from unanticipated customer segments, resulting in a strong launch. - FY2017AdvancedAnnual report
「We launched new services, including Trading Desk, leveraging our expertise in ad operations through ADroute, and proceeded to develop our internal operating structure, including reallocating resources.」
The company continues to launch new services, including Trading Desk, using ADroute's expertise, and develop its operating structure, including reallocating resources. - FY2017-Q3First statedAnnual report
「We launched new services, including Trading Desk, leveraging our expertise in ad operations through ADroute, and proceeded to develop our internal operating structure, including reallocating resources.」
The company is launching new services, including Trading Desk, using ADroute's ad-operations expertise, while developing its internal operating structure, including reallocating resources.