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Axel Mark (3624) · InitiativeTransfer of operations

Acquisition of the DMM.yell Business

First written in FY2017. 3 of 6 entries say "Advanced", first in FY2018-Q1. Latest entry: FY2019.

6entries
3years
0from disclosures
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ProgressHeldSoftenedWorseAdvancedFY2017 – FY2018-Q3WorsenedFY20182017: 12018: 420182019: 12019
Same theme, other companies
Acquisition of the DMM.yell business and transfer of operationsA theme 1 companies write about · 0 as a headwind · 1 as a tailwind

No other company in this theme has enough history to compare yet.

Full recordFilings, disclosures and news, newest first
  1. FY2019Transfer of operationsAnnual report

    「In addition, operation of the “.yell plus” service was transferred.」

    The Company stated that operation of .yell plus was transferred rather than continuing to operate the service itself after its acquisition.
  2. FY2018WorsenedAnnual report

    「The Company recorded an impairment loss of ¥78,649 thousand on fixed assets, including goodwill, as an extraordinary loss for “.yell plus,” the communication app connecting celebrities and fans, because the initially anticipated recovery of earnings was no longer expected.」

    For .yell plus, whose name was changed after the acquisition of DMM.yell, the Company recorded an impairment loss of ¥78,649 thousand on goodwill and other assets because the earnings recovery initially anticipated was no longer expected.
  3. FY2018-Q3AdvancedAnnual report

    「“.yell plus” marked its third anniversary since the service began, and the Company held commemorative campaigns and events. Many app users participated in the events, which concluded successfully.」

    .yell plus held commemorative campaigns and events for its third anniversary, attracting a large number of users.
  4. FY2018-Q2AdvancedAnnual report

    「On “.yell plus,” the Company held an audition for an officially authorised image model as part of the third-anniversary project for the popular game title “幻獣契約クリプトラクト,” provided by Bank of Innovation,Inc., and conducted various events and tie-up campaigns.」

    On .yell plus, whose name was changed after the acquisition of DMM.yell, the Company held an audition as part of a third-anniversary project and conducted events and tie-up campaigns.
  5. FY2018-Q1AdvancedAnnual report

    「The Company acquired the “DMM.yell” business from 株式会社DMM.com on 1 November, changed the service name to “.yell plus” and began operating it.」

    Following the acquisition of the DMM.yell business, the Company changed the service name to .yell plus and began operating it.
  6. FY2017AchievedAnnual report

    「Based on a resolution of the board of directors dated 13 October 2017, the Company entered into a business transfer agreement on the same date with 株式会社DMM.com for the acquisition of the DMM.yell business, a communication app connecting celebrities and other public figures with fans, and acquired the business on 1 November 2017.」

    The Company entered into an agreement to acquire the DMM.yell business and completed the business acquisition on 1 November 2017. It expected synergies with mobile game operations, events and coscrea.
Moved together

"Higher revenue and profit in the advertising business" moved the same way as this thread, in the same document, in 4 of its 6 moves.

444333★123456
  1. ★This thread
  2. 1Higher revenue and profit in the advertising business4×
  3. 2Launch of new advertising services, including trading desks, and development of an internal organizational structure4×
  4. 3Sales Growth Through Event Operations for Existing Mobile Games4×
  5. 4Stabilizing the Financial Base and Strengthening Capital3×
  6. 5Release of Multiple Game Titles and Monetization of New Services3×
  7. 6Improving Advertising Effectiveness and Expanding the Rich Media Advertising Business3×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

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Acquisition of the DMM.yell Business | AXEL MARK INC. (3624) | Komori