Operating multiple spaces to reduce dependence on Hobonichi Techo and expand the business
First written in FY2017. 11 of 23 entries say "Advanced", first in FY2020-Q1. Latest entry: FY2026-H1.
8 other companies' latest entry also says "Other".
- FY2026-H1Update to the interim-period sales mix by planner productsAnnual report
「Planners 5,544,810 Other products 841,593 Other sales 678,855 Revenue from contracts with customers 7,065,259」
The interim disclosure of revenue by product reported planner revenue of 5,544,810 thousand yen and revenue from contracts with customers of 7,065,259 thousand yen. - FY2025Increase in the planner sales mixAnnual report
「The Hobonichi Techo planner accounts for approximately 70% of sales and is the company’s main product.」
While the company promotes business expansion by operating multiple “venues,” it reported that the Hobonichi Techo planner accounted for approximately 70% of sales. - FY2024AdvancedAnnual report
「In parallel with developing multiple venues, the company has established the integrated ID service 「ほぼ日ID」 (Hobonichi ID) to make it easier for existing users to access new services it provides in the future.」
Regarding its policy of operating multiple “venues” and expanding the business, the company established a common platform for using its services by introducing an integrated ID service. - FY2024-Q2RestatedAnnual report
「As a result of the higher sales mix of the Hobonichi Techo planner, the cost-of-sales ratio was 36.5%, down 1.6 percentage points year on year.」
While the company promotes business expansion through multiple venues and products, it also reported an increase in the Hobonichi Techo planner’s sales mix for the cumulative second-quarter period. - FY2024-Q1Increase in the planner sales mix in the first quarterAnnual report
「As a result of the higher sales mix of the Hobonichi Techo planner, the cost-of-sales ratio was 37.0%, down 0.5 percentage points year on year.」
While the company promotes business expansion through multiple venues and products, its first-quarter analysis states that the Hobonichi Techo planner’s sales mix increased. - FY2023Increase in the planner sales mixAnnual report
「As a result of the higher sales mix of the Hobonichi Techo planner, the cost-of-sales ratio was 43.1%, down 1.3 percentage points from the previous fiscal year.」
While the company promotes business expansion through multiple venues and products, its analysis for the fiscal year states that the Hobonichi Techo planner’s sales mix increased. - FY2023-Q3AdvancedAnnual report
「By the end of May 2023, the Company had released more than 290 videos, including classes by actor Nakai Kiichi (中井貴一) and music producer Kameda Seiji (亀田誠治). Outside the app and website, it held a live recording of "Hobonichi Gakko Special Classes at Seikatsu no Tanoshimi-ten" as an associated event. The event provided an opportunity to experience six special classes in person and enabled many more people to learn about "Hobonichi Gakko."」
As part of its efforts to expand the business by operating multiple “venues,” the company released more than 290 videos through 「ほぼ日の學校」 (Hobonichi Gakkō learning) and added 6 in-person touchpoints in the form of special classes at the 「生活のたのしみ展」 (Life Enjoyment Exhibition). - FY2023-Q1AdvancedAnnual report
「In addition, during the fiscal year the company launched Hobo Nikkan LIVE Commerce, which introduces various Hobo Nikkan products through live streaming, and has been distributing archived popular articles through external media such as Yahoo! and LINE account media.」
As part of its efforts to expand the business through multiple “venues” and touchpoints, the company added live-streamed product presentations and content distribution through external media. - FY2022AdvancedAnnual report
「The company had released more than 200 videos by the end of August 2022, creating an opportunity for more people to learn about 「ほぼ日の學校」 (Hobonichi Gakkō learning).」
As part of its efforts to expand the business by operating multiple “venues,” the number of videos released through 「ほぼ日の學校」 (Hobonichi Gakkō learning) increased from more than 160 to more than 200. - FY2022-Q3AdvancedAnnual report
「As another business activity, the company distributes classes by instructors from a wide range of fields through the video service 「ほぼ日の學校」 (Hobonichi Gakkō learning), released in June 2021 and offered via an app and the web. Based on the concept “Meet people and listen to their stories,” the service aims to create a new “venue” for learning unconstrained by existing educational and institutional frameworks. It had released more than 160 videos by the end of May 2022, including classes by rakugo performer Shinosuke Tatekawa and Akira Kawakami, manager and producer of Momoiro Clover Z, as well as a series of classes about Ultraman commemorating the release of the film Shin Ultraman, creating an opportunity for more people to learn about 「ほぼ日の學校」. The company also entered into a business alliance with All Nippon Airways Co., Ltd. (ANA) and began providing video content to ANA customers through the in-flight entertainment systems on international flights from 1 January 2022 and domestic flights from 1 February 2022, under the theme “Learn in the Air!”」
As part of its efforts to expand the business by operating multiple “venues,” the company had released more than 160 videos through 「ほぼ日の學校」 (Hobonichi Gakkō learning) by the end of May 2022 and had begun providing videos on ANA international and domestic flights. - FY2022-Q2AdvancedAnnual report
「The company released approximately 140 videos by the end of March 2022, including classes by talent Atsuhiko Nakata and management scholar Jiro Nonaka, creating an opportunity for more people to learn about the new 「ほぼ日の學校」 (Hobonichi Gakkō learning). It also entered into a business alliance with All Nippon Airways Co., Ltd. (ANA) and began providing video content to ANA customers through the in-flight entertainment systems on international flights from 1 January 2022 and domestic flights from 1 February 2022, under the theme “Learn in the Air!”」
As part of its efforts to expand the business by operating multiple “venues,” the company had released approximately 140 videos through 「ほぼ日の學校」 (Hobonichi Gakkō learning) by the end of March 2022 and had begun providing videos on ANA international and domestic flights through its business alliance with ANA. - FY2022-Q1AdvancedAnnual report
「In addition to the 「ほぼ日の學校」 (Hobonichi Gakkō learning) app released in June 2021, the company released a web version in October 2021. It also entered into a business alliance with All Nippon Airways Co., Ltd. (ANA) and began providing video content to ANA customers through the in-flight entertainment systems on international flights from 1 January 2022 and domestic flights from 1 February 2022, under the theme “Learn in the Air!”」
Regarding its policy of expanding the business by operating multiple “venues,” the company added the web version of 「ほぼ日の學校」 (Hobonichi Gakkō learning) and video distribution for ANA in-flight entertainment as new customer touchpoints. - FY2021AdvancedAnnual report
「The company released the 「ほぼ日の學校」 (Hobonichi Gakkō learning) app on 28 June 2021. The Hobonichi Techo planner accounts for approximately 50% of sales and is the company’s main product.」
While the company released the app as a new “venue,” it reported that the Hobonichi Techo planner’s sales mix was approximately 50%, indicating progress in reducing dependence on it. - FY2021-Q3AdvancedAnnual report
「On 28 June 2021, the company released the 「ほぼ日の學校」 (Hobonichi Gakkō learning) app it had been preparing.」
Regarding the direction of expanding the business by operating multiple “venues,” the company reported the specific progress of releasing the new 「ほぼ日の學校」 (Hobonichi Gakkō learning) app. - FY2021-Q2RestatedAnnual report
「Specifically, the company operates a business that creates unique “venues” where people gather, including the website 「ほぼ日刊イトイ新聞」 (Hobonichi Daily Itoi Newspaper), 「ほぼ日カルチャん」 (Hobonichi Culturen), opened at Shibuya PARCO as a “cultural information center for Tokyo,” 「ほぼ日曜日」 (Hobonichiyōbi), also at Shibuya PARCO as a venue offering various forms of “expression,” the TOBICHI gallery shops, the 「生活のたのしみ展」 (Life Enjoyment Exhibition) events created with various artists and brands, 「ほぼ日の學校」 (Hobonichi Gakkō learning app), scheduled for release in 2021 and designed to enable everyone to learn enjoyably by meeting people and listening to their stories, and 「ドコノコ」, a photo-based social networking app connecting dogs, cats and people. It sells content, including products and events, to individuals. The company also sells the Hobonichi Techo planner and certain other products and books through wholesalers. Its core product, the Hobonichi Techo planner, accounts for approximately 60% of annual sales.」
The company continues to describe a structure in which it operates multiple “venues” to sell products and events, with the Hobonichi Techo planner accounting for approximately 60% of annual sales. - FY2021-Q1RestatedAnnual report
「Specifically, the company operates a business that creates unique “venues” where people gather, including the website 「ほぼ日刊イトイ新聞」 (Hobonichi Daily Itoi Newspaper), 「ほぼ日カルチャん」 (Hobonichi Culturen), opened at Shibuya PARCO as a “cultural information center for Tokyo,” 「ほぼ日曜日」 (Hobonichiyōbi), also at Shibuya PARCO as a venue offering various forms of “expression,” the TOBICHI gallery shops, the 「生活のたのしみ展」 (Life Enjoyment Exhibition) events created with various artists and brands, 「ほぼ日の学校」 (Hobonichi learning), where people study the classics, and 「ドコノコ」, a photo-based social networking app connecting dogs, cats and people. It sells content, including products and events, to individuals. The company also sells the Hobonichi Techo planner and certain other products and books through wholesalers. Its core product, the Hobonichi Techo planner, accounts for approximately 60% of annual sales.」
The company continues to describe a structure in which it operates multiple “venues” to sell products and events to individuals, with the Hobonichi Techo planner accounting for approximately 60% of annual sales. - FY2020RestatedAnnual report
「In this environment, the company will work to increase the variety and volume of content provided to offer “good times,” enabling it to create and develop new “venues.”」
The company continues to pursue business expansion by increasing the variety and volume of content and creating and developing new “venues.” - FY2020-Q2AdvancedAnnual report
「Operating the 2 Shibuya PARCO stores together with the existing TOBICHI store, for a total of 3 stores, has enabled us to meet a broader range of customers.」
Regarding the direction of expanding the business by operating multiple “venues” and reducing dependence on the Hobonichi Techo planner, the company expanded customer touchpoints by operating 3 stores. - FY2020-Q1AdvancedAnnual report
「In November, the Company opened stores at the renovated Shibuya PARCO. It operates two stores: "Hobonichi Culturen," which introduces things that Hobonichi finds interesting as a "Tokyo cultural information center," and "Hobonichiyoubi," an event space for exhibitions, live performances, shopping and other activities.」
Regarding the direction of expanding the business by operating multiple “venues,” the company reported specific progress in operating 2 new stores at Shibuya PARCO. - FY2019RestatedAnnual report
「The Company aims to become an operator of multiple "places," continuing to develop these "places" and launch new ones in order to broaden its range of appealing original content, while maintaining the approach of "Kind, strong and interesting."」
The company continues to indicate a business structure in which it operates multiple “venues” and connects them to product sales. - FY2019-Q3RestatedAnnual report
「Specifically, the company operates a business that builds “venues” where people are happy to gather, including the website 「ほぼ日刊イトイ新聞」 (Hobonichi Daily Itoi Newspaper), the TOBICHI gallery shops, the 「生活のたのしみ展」 (Life Enjoyment Exhibition) events based on the concept of a shopping district for enjoying “good times,” 「ほぼ日の学校」 (Hobonichi learning), where people study the classics, and 「ドコノコ」, a smartphone photo-based social networking app centered on spending “good times” with dogs and cats. It sells products directly to individuals through these “venues.” The Hobonichi Techo planner accounts for approximately 60% of annual sales.」
The company continues to describe a business structure in which it operates multiple “venues” to sell products, with the Hobonichi Techo planner accounting for approximately 60% of annual sales. - FY2018RestatedAnnual report
「The Company aims to become an operator of multiple "places," continuing to develop these "places" and launch new ones in order to broaden its range of appealing original content, while maintaining the approach of "Kind, strong and interesting."」
The company continues to indicate that it will expand the business by operating multiple “venues” while reducing its dependence on the Hobonichi Techo planner. - FY2017First statedAnnual report
「The company aims to create business opportunities centered on new businesses that serve as new “venues,” reduce its dependence on the Hobonichi Techo planner and expand the business over the medium to long term. It will address this by actively recruiting talent.」
The company identifies reducing its dependence on the planner business as an explicit medium- to long-term goal and cites new businesses and active recruitment as means of achieving it.