Customer acquisition marketing for self-storage facilities and support for new market entrants
First written in FY2020. 15 of 19 entries say "Advanced", first in FY2021-Q1. Latest entry: 2026-09-18.
No other company in this theme has enough history to compare yet.
- FY2025AdvancedAnnual report
「In facility leasing operations, we promoted higher occupancy at managed facilities through accurate rent adjustments and ongoing reviews of customer acquisition operations and advertising methods, improving leasing profitability, including a 15.6% increase in rental revenue from the previous fiscal year.」
Through rent adjustments and reviews of customer acquisition operations and advertising methods, rental revenue from managed facilities increased 15.6% from the previous fiscal year. - FY2025-H1AdvancedAnnual report
「In addition, the self-storage facility opening and development consulting business, which began in earnest in the previous fiscal year, contributed to earnings through support for the opening of facilities by JR Tokai Shizuoka Development Co., Ltd., expanded sales to existing operators, and a 20.2% year-on-year increase in rental income from operated facilities.」
The company advanced opening and store-launch consulting and expanded sales to existing operators, resulting in a 20.2% year-on-year increase in rental revenue from managed facilities. - FY2024AdvancedAnnual report
「In facility leasing operations, we promoted higher occupancy at managed facilities through accurate rent adjustments and ongoing reviews of customer acquisition operations and advertising methods, improving leasing profitability, including a 13.8% increase in rental revenue from the previous fiscal year.」
Through rent adjustments and reviews of customer acquisition operations and advertising methods, rental revenue from managed facilities increased 13.8% from the previous fiscal year. - FY2024-Q2AdvancedAnnual report
「In addition, facility utilization continued to improve through reviews of rent setting that took into account customer acquisition operations and usage demand trends, among other measures, and rental revenue from operated facilities increased 9.8% year on year.」
The company continued to review its customer acquisition operations and rent-setting based on demand trends, and rental revenue from managed facilities increased 9.8% from the same quarter of the previous year. - FY2024-Q1AdvancedAnnual report
「In addition, facility utilization continued to improve through reviews of rent setting that took into account customer acquisition operations and usage demand trends, among other measures, and rental revenue from operated facilities increased 7.5% year on year.」
The company said it continued to review its customer acquisition operations and rent-setting based on demand trends, resulting in higher occupancy at managed facilities and a 7.5% increase in rental revenue from the same quarter of the previous year. - FY2023AdvancedAnnual report
「Meanwhile, in rental operations, although rental leasing payments under existing master lease arrangements increased, the company improved rental earnings by promoting higher utilization of operated facilities through continuous reviews of customer acquisition operations and advertising methods, with rental revenue increasing 17.4% from the previous fiscal year.」
The company said it continued to review its customer acquisition operations and advertising methods, achieving higher occupancy at managed facilities and a 17.4% year-on-year increase in rental revenue. - FY2023-Q3RestatedAnnual report
「In rental operations, rental payments under existing master lease transactions have increased. However, the company promoted higher occupancy at operated facilities through ongoing reviews of customer-attraction operations and advertising methods, and improved rental profitability, including a 20% year-on-year increase in rental income.」
The company reconfirmed that continued reviews of customer acquisition operations and advertising methods had improved occupancy at managed facilities and increased rental revenue 20% year on year. - FY2023-Q2RestatedAnnual report
「By continually reviewing its customer acquisition operations and advertising methods to reduce costs, the company improved facility occupancy, with rental revenue increasing 20% year on year.」
The company reconfirmed the review of customer acquisition operations and advertising methods to improve facility occupancy, as well as the 20% year-on-year increase in rental revenue. - FY2023-Q1AdvancedAnnual report
「In addition, the company improved facility utilization by continuously reviewing customer acquisition operations and advertising methods, with rental revenue from operated facilities increasing 20% year on year.」
To increase occupancy at managed facilities, the company continued to review its customer acquisition operations and advertising methods, and rental revenue increased 20% year on year. - FY2022AdvancedAnnual report
「The company promoted facility-specific rent-setting, reviews of advertising and customer acquisition operations, and the introduction of optional services such as support for transporting stored items. As a result, new-user acquisition progressed at a faster pace than in the previous fiscal year from the second half onward.」
The company implemented facility-specific rent-setting, reviewed advertising and customer acquisition operations, and introduced services such as support for transporting stored items. It said that new-user acquisition progressed at a faster pace than in the previous year. - FY2022-Q3AdvancedAnnual report
「By implementing flexible rent-setting and advertising measures that reflected usage trends and responses at each facility, as well as reviewing customer acquisition operations, we acquired new users at a faster pace than in the same period of the previous year.」
In addition to conventional advertising measures, the company promoted flexible rent-setting based on usage trends at each facility and a review of customer acquisition operations, resulting in new-user acquisition progressing at a faster pace than in the same period of the previous year. - FY2022-Q2AdvancedAnnual report
「In addition, we implemented flexible rent-setting and advertising measures that reflected usage trends at each facility, seeking to increase the occupancy rates of managed facilities.」
In addition to existing customer acquisition measures, the company implemented flexible rent-setting and advertising measures tailored to usage trends at each facility to increase occupancy. - FY2022-Q1RestatedAnnual report
「Under these circumstances, we have pursued initiatives to expand contracts for the business solutions service, including BPO with rent payment guarantees for self-storage facilities (trunk rooms) and IT solutions services, and to promote sales and customer acquisition for self-storage facilities developed in-house.」
The company says it continues to expand contracts for its BPO and IT solutions services and promote sales and customer acquisition for facilities developed in-house. - FY2021-Q1AdvancedAnnual report
「In this business environment, we have pursued measures to attract customers and increase the occupancy rates of managed facilities, alongside the ongoing development and strengthening of our outsourcing service structure and investment in the development of self-storage facilities, while taking measures suited to the circumstances.」
The company is pursuing customer acquisition measures to raise the occupancy rates of managed facilities, alongside the development and strengthening of its outsourcing structure and investment in facility development. - FY2020First statedAnnual report
「To raise awareness and stimulate latent demand, we will also begin services to support the creation of market participants, including enhanced customer acquisition marketing activities and the planning and operation of seminars for new entrants to the self-storage business that draw on the operating expertise we have developed.」
The company presented customer acquisition marketing to raise facility awareness and demand, together with seminars for new entrants and support for developing market participants using its operating expertise, as new initiatives.