Containing Selling, General and Administrative Expenses
First written in FY2016-Q2. 14 of 21 entries say "Softened", first in FY2019-Q1. Latest entry: FY2026-H1.
Bike O & Company moved to the "Worse" side of this theme in 2019, 3 years before the typical company in this theme (2022).
The whole theme swung hardest in 2026: 10 of 32 companies on the "Worse" side.
3 other companies' latest entry also says "Softened".
- FY2026-H1SoftenedAnnual report
「Selling, general and administrative expenses」
Selling, general and administrative expenses increased from ¥6,094.378 million in the same period of the previous year to ¥6,429.517 million, while advertising expenses also increased from ¥1,641.920 million to ¥1,839.491 million. - 2026-04-03SoftenedFinancial Results Presentation
「An increase resulting from the planned execution of television commercial placements in line with the implementation of marketing investment」
Selling, general and administrative expenses increased 8.7% year on year and selling expenses increased 25.7%, marking a shift from the previous policy of controlling costs, centered on restraining advertising expenses, to higher expenses driven by planned marketing investment. - FY2025Advertising and promotional expenses down, total SG&A expenses slightly higherAnnual report
「Advertising expenses ¥3,354.980 million ¥3,219.160 million」
Advertising expenses decreased from ¥3,354.980 million in the previous fiscal year to ¥3,219.160 million, while total selling, general and administrative expenses edged up from ¥12,337.900 million to ¥12,393.735 million. - FY2024-Q2MitigatedAnnual report
「We reduced advertising and promotional expenses and compressed other expenses by tightening expenditure criteria.」
While selling, general and administrative expenses had continued to increase previously, the company is implementing expense reductions through lower advertising and promotional expenses and stricter expenditure criteria. - FY2024-Q1SoftenedAnnual report
「Selling, general and administrative expenses 2,743,604 2,997,348」
Selling, general and administrative expenses increased from ¥2,743,604 thousand in the same period of the previous year to ¥2,997,348 thousand, and the weaker position relative to the previous expense-control policy continued. - FY2023-Q1SoftenedAnnual report
「Selling, general and administrative expenses 2,633,747 2,743,604」
Selling, general and administrative expenses increased from ¥2,633,747 thousand in the same period of the previous year to ¥2,743,604 thousand, and the weaker position relative to the previous expense-control policy continued. - FY2022-Q3SoftenedAnnual report
「Selling, general and administrative expenses 7,596,829 8,364,430」
Selling, general and administrative expenses increased from ¥7,596,829 thousand in the same period of the previous year to ¥8,364,430 thousand, and the weaker position relative to the previous expense-control policy continued. - FY2022-Q2SoftenedAnnual report
「Selling, general and administrative expenses 5,079,044 5,633,848」
Selling, general and administrative expenses increased from ¥5,079,044 thousand in the same period of the previous year to ¥5,633,848 thousand, and the weaker position relative to the previous expense-control policy continued. - FY2021-Q2SoftenedAnnual report
「Selling, general and administrative expenses 4,565,234 5,079,044」
Selling, general and administrative expenses increased from ¥4,565,234 thousand in the same period of the previous year to ¥5,079,044 thousand, with no statement indicating the previous policy of controlling expenses. - FY2020-Q3SoftenedAnnual report
「At each profit level below operating profit, the increase in gross profit exceeded the increase in selling, general and administrative expenses, resulting in a significant increase in profit from the same period of the previous year.」
Selling, general and administrative expenses increased, and the explanation continued to focus on absorbing them through higher gross profit rather than controlling expenses. - FY2020-Q2SoftenedAnnual report
「At each profit level below operating profit, the increase in gross profit exceeded the increase in selling, general and administrative expenses, resulting in higher revenue and profits than in the same period of the previous year.」
Selling, general and administrative expenses continued to increase, with the explanation focusing on absorbing them through higher gross profit rather than through the previous policy of controlling expenses. - FY2020-Q1SoftenedAnnual report
「At each profit level below operating profit, the significant reduction in the loss was due to the improvement in gross profit, which exceeded the increase in selling, general and administrative expenses.」
Selling, general and administrative expenses increased, making this a weaker statement than the previous policy of controlling expenses. At the same time, the loss narrowed due to the improvement in gross profit. - FY2019SoftenedAnnual report
「Selling, general and administrative expenses increased, but」
Contrary to the previous policy of controlling selling, general and administrative expenses, the fiscal year under review states that expenses increased. - FY2019-Q3SoftenedAnnual report
「Selling, general and administrative expenses 6,167,385 6,415,971」
Selling, general and administrative expenses increased from ¥6,167,385 thousand in the same period of the previous year to ¥6,415,971 thousand, with no statement indicating expense control. - FY2019-Q2SoftenedAnnual report
「Selling, general and administrative expenses 4,136,175 4,349,999」
Selling, general and administrative expenses increased from ¥4,136,175 thousand to ¥4,349,999 thousand year on year, with no direct indication of expense control. - FY2019-Q1SoftenedAnnual report
「At each profit level below operating profit, selling, general and administrative expenses increased slightly, but profits improved from the same period of the previous year as revenue and gross profit increased, enabling us to reduce the loss in the first quarter, which had been an issue.」
Compared with the previous description, which called for controlling selling, general and administrative expenses, this time it states that expenses increased slightly. - FY2017-Q3RestatedAnnual report
「In addition, we worked to control selling, general and administrative expenses.」
Continuing the policy of controlling selling, general and administrative expenses. - FY2017-Q2RestatedAnnual report
「In addition, we worked to control selling, general and administrative expenses.」
Continuing the policy of controlling selling, general and administrative expenses. - FY2017-Q1RestatedAnnual report
「In addition, we worked to control selling, general and administrative expenses.」
Continuing the policy of controlling selling, general and administrative expenses. - FY2016-Q3RestatedAnnual report
「We also worked to control selling, general and administrative expenses, but」
Continuing the policy of controlling selling, general and administrative expenses. - FY2016-Q2First statedAnnual report
「We also worked to control selling, general and administrative expenses, but」
Stating that efforts were made to control selling, general and administrative expenses.