Promotional Effectiveness Falling Short of Expectations and Decline in Applications
First written in FY2016-Q3. 7 of 17 entries say "Materialised", first in FY2016-Q3. Latest entry: 2026-10-05.
Bike O & Company moved to the "Worse" side of this theme in 2016, 5 years before the typical company in this theme (2021).
The whole theme swung hardest in 2018: 5 of 18 companies on the "Worse" side.
12 other companies' latest entry also says "Mitigated".
- 2026-10-05MitigatedEarnings
「これらの取り組みは概ね計画通りに進捗しており、お客様からのお問い合わせは前年同期を上回る水準で推移いたしました。」
従来課題となっていた問い合わせについて、前年同期を上回る水準まで改善したと記載している。 - FY2026-H1MitigatedAnnual report
「In addition to the awareness-raising effect of television commercials, continued optimization and operational improvements in web advertising resulted in a steady level of customer inquiries.」
The company states that inquiries, which had been a longstanding issue, remained steady as a result of increased advertising awareness and the optimization and improved management of web advertising. However, the conversion rate and sales productivity remain important issues. - 2026-07-03MitigatedEarnings
「In addition, as a result of continued efforts to strengthen sales management and improve sales processes, the purchase conversion rate, defined as the percentage of appraisal applications that result in a completed purchase, showed signs of improvement. As a result, procurement unit volume improved to approximately the same level as in the same period of the previous year.」
In response to the previously reported adverse effects on inquiries and procurement, the company reports improvement in the purchase conversion rate and a recovery in procurement unit volume. - FY2024Continued improvement in advertising efficiency and decline in the number of vehicles purchasedAnnual report
「From the second quarter consolidated accounting period onward, the company significantly restrained advertising expenses to improve profitability, resulting in steady improvement in advertising efficiency. It also worked to strengthen in-store purchasing, including customer drop-offs and trade-ins, as well as auction purchasing, both to offset the decline in the number of vehicles purchased caused by advertising restraint and to secure inventory for retail sales. These efforts proved effective, and the number of vehicles purchased through these channels increased.」
While advertising efficiency improved as a result of restraining advertising expenses, the number of vehicles purchased through advertising declined and the company is offsetting the decline through alternative channels. - FY2024-Q2MaterialisedAnnual report
「During the first quarter accounting period, the company worked to improve advertising efficiency and increase the appraisal closing rate in order to increase the number of vehicles purchased. However, customer inquiries did not increase, and the number of vehicles purchased declined year on year.」
The company worked to improve advertising efficiency and the appraisal closing rate, but inquiries did not increase and the number of vehicles purchased declined year on year. - FY2024-Q1MaterialisedAnnual report
「However, although the company worked to improve advertising efficiency, including by reviewing its advertising creative content, customer inquiries did not increase. In addition, it conducted a promotional campaign during appraisals to increase the number of vehicles purchased and achieved some results, but the results fell short of expectations. Although it also worked to qualitatively review its sales process and strengthen its organizational structure, the number of vehicles purchased declined from the same period of the previous year.」
Although the company improved advertising efficiency and conducted promotional campaigns, inquiries did not increase, the effects of the measures fell short of expectations, and the number of vehicles purchased declined from the same period of the previous year. - FY2023MaterialisedAnnual report
「Negative reports about the used four-wheel vehicle industry that began appearing in July 2023 may have temporarily spread to the company, which operates in the motorcycle industry, as distrust of the industry and other concerns emerged, affecting customer inquiries.」
The company describes, as an event during the current period, the possibility that distrust and other concerns triggered by reports about the adjacent used four-wheel vehicle industry affected inquiries to the company. - FY2020MitigatedAnnual report
「The company closely monitored changes in this situation, but the impact on operating results ultimately remained limited due to its sales efforts.」
The company stated that, while the spread of COVID-19 caused a decline in applications and falling auction market prices, its sales efforts kept the impact on operating results limited. - FY2020-Q3MaterialisedAnnual report
「During the second quarter (March-May), the company saw a decline in applications for motorcycle purchase appraisals and a decline in auction market prices due to the spread of COVID-19.」
The company stated that declining applications and falling auction market prices due to the spread of COVID-19 actually occurred in the second quarter. - FY2020-Q2MaterialisedAnnual report
「From March onward, amid the spread of COVID-19, the company saw a decline in customer applications for purchasing, as well as」
The company stated that customer applications actually declined due to the spread of COVID-19. - FY2019RestatedAnnual report
「For this reason, if the effectiveness of advertising activities declines significantly, this may lead to a decrease in the number of vehicles purchased and an increase in advertising expenses as a percentage of net sales, thereby affecting the company's operating results and financial position.」
The company continues to disclose the risk that declining advertising effectiveness could lead to a decrease in the number of vehicles purchased and an increase in the advertising expense ratio. - FY2018-Q2RestatedAnnual report
「The company's current assessment that, in prior fiscal years, it reduced advertising expenses from a cost-effectiveness perspective and sought to secure profits in response to declining customer willingness to use its services, but ultimately caused a decline in the number of vehicles purchased and prevented it from securing profits」
The company continues to describe its assessment that, in prior fiscal years, reductions in advertising expenses led to a decline in the number of vehicles purchased and failure to achieve profit targets. - FY2018-Q1MaterialisedAnnual report
「The company's current assessment that, in prior fiscal years, it reduced advertising expenses from a cost-effectiveness perspective and sought to secure profits in response to declining customer willingness to use its services, but ultimately caused a decline in the number of vehicles purchased and other effects and was unable to secure the profits it had anticipated」
The company describes a prior-fiscal-year event in which reductions in advertising expenses ultimately led to a decline in the number of vehicles purchased and prevented it from securing the anticipated profit. - FY2017SoftenedAnnual report
「If the effectiveness of advertising activities declines significantly, this may lead to a decrease in the number of vehicles purchased and an increase in advertising expenses as a percentage of net sales, thereby affecting the company's operating results and financial position.」
This is a risk disclosure generalizing the decline in advertising effectiveness as a potential future event, rather than describing a past decline in applications. - FY2017-Q3SoftenedAnnual report
「As a result, the number of vehicles purchased improved from the cumulative second quarter, including the securing of high-margin vehicles, but challenges remained.」
The company stated that the number of vehicles purchased had improved, changing from the previous explicit statement of declining applications to wording that, although conditions improved, challenges remained. - FY2017-Q2SoftenedAnnual report
「These measures had a certain effect, including securing high-margin vehicles, but challenges remained in increasing the number of customer applications.」
The wording has changed from the explicit statement in the previous quarter that applications had declined to the statement this time that challenges remain in increasing the number of applications. - FY2016-Q3MaterialisedAnnual report
「Although the company reviewed its promotional activities, applications declined because the results fell short of expectations.」
The company stated that the effectiveness of its promotions fell short of expectations and applications actually declined.