Downward trend in Japan's motorcycle market
First written in FY2016-Q2. 11 of 36 entries say "Restated". Latest entry: FY2026-H1.
Bike O & Company moved to the "Worse" side of this theme in 2016.
1 other company's latest entry also says "Other".
- FY2026-H1Motorcycle ownership broadly flat, increase in high-priced motorcycles, increase in new motorcycle salesAnnual report
「The number of motorcycles in use in Japan was approximately 10.27 million, down 0.3% year on year and broadly unchanged from the previous year. However, the number of high-priced vehicles that are the Group’s main products, namely motorcycles with engines of 50cc or larger, was approximately 6.10 million, up 2.2% year on year and above the previous year. New-vehicle sales totaled approximately 330,000 units, up 5.8% year on year and above the previous year, while sales of high-priced vehicles similarly increased to approximately 230,000 units, up 10.0% year on year.」
We assess that the total number of vehicles in use was broadly flat, while both the number of high-priced vehicles in use and new-vehicle sales, the Group’s main categories, increased. - FY2025Holdings broadly flat, more high-market-value vehicles, new-vehicle sales downAnnual report
「The number of motorcycles in use in Japan was approximately 10.27 million, down 0.3% year on year and broadly unchanged from the previous year. However, the number of high-market-value vehicles that are the Group’s main products, namely motorcycles with engines of 50cc or larger, was approximately 6.10 million, up 2.2% year on year and above the previous year. New-vehicle sales totaled approximately 320,000 units, down 15.1% year on year and below the previous year, while sales of high-market-value vehicles similarly declined to approximately 210,000 units, down 26.2% year on year.」
The total number of vehicles in use was broadly flat, while the number of high-market-value vehicles in use increased and sales of new vehicles and high-market-value new vehicles declined. - FY2025-H1ReframedAnnual report
「In the motorcycle industry in which our group operates, customer needs are becoming more complex as declining birth rates and population aging progress and lifestyles diversify, amid the effects of environmental regulations, technological innovation, changes in social values and economic conditions. More flexible responses are therefore required in providing products and services. In the retail market, more people are choosing motorcycles as a hobby or as part of their lifestyle, and ownership of the high-market-value vehicles that are our group's main products is also trending upward. Meanwhile, as social and economic activity normalizes in the post-COVID period, interest in motorcycles has returned to pre-COVID levels and used motorcycle prices have begun to stabilize. In addition, the inflow of new customer segments, including returning users, and purchasing appetite have begun to moderate as demand has become dispersed due to the wider range of consumer choices and the impact of rising prices. The effects of the COVID-19 pandemic have also changed consumption trends in distribution and services. In particular, support for nearby stores has increased and greater emphasis has been placed on convenience. In light of these conditions, our group recognizes the need to explore new ways of engaging with customers and review its services. In the auction market, strong export demand driven by the weak yen continues, supply and demand in Japan's used motorcycle market remain tight, and prices remain high.」
The disclosure details market risks in terms of a return of interest to pre-COVID levels, dispersed demand, moderating purchasing appetite and greater emphasis on convenience, while also presenting the increase in ownership of high-market-value vehicles, strong export demand driven by the weak yen and tight supply and demand. - FY2024ReframedAnnual report
「Users' interest in motorcycles has settled at pre-COVID levels. Specifically, although used motorcycle prices have remained stable, we believe that the inflow of new users, including returning riders, and motorcycle purchasing demand have moderated as spending directed toward motorcycle demand has become more dispersed with the recovery in consumer choice, and as prices have risen. Meanwhile, ownership of the high-market-value vehicles that are the main products of our group continues to increase, while strong export demand driven by the weak yen persists. We recognize that supply and demand in Japan's used motorcycle market remain tight.」
While interest in motorcycles and purchasing demand have settled at pre-COVID levels, the disclosure newly presents the increase in ownership of high-market-value vehicles, export demand driven by the weak yen, and tight supply and demand in Japan's used motorcycle market. - FY2024-Q2RestatedAnnual report
「Interest in motorcycles has begun to moderate as social and economic activity normalizes in the post-COVID period. Specifically, as consumers have gained more options, spending directed toward motorcycle demand has become more dispersed, and used motorcycle prices have stabilized as the supply of new motorcycles recovered. In addition, we believe that spending on hobbies and preferences has remained constrained as prices have risen. However, ownership of the high-market-value vehicles that are the main products of our group has been increasing year after year, while the number of such vehicles in the used market remains insufficient. We therefore believe that auction prices will remain high and demand will continue to be firm.」
The disclosure continues to describe moderation in interest in motorcycles, dispersed consumption, stabilization in used motorcycle prices and restrained discretionary spending, while demand for high-market-value vehicles and auction prices remain firm. - FY2024-Q1Market contraction continuing / demand for high-market-value motorcycles remaining firmAnnual report
「Interest in motorcycles has begun to moderate as social and economic activity normalizes in the post-COVID period. Specifically, spending directed toward motorcycle demand has become more dispersed as consumers have gained more options, and used motorcycle prices have stabilized as the supply of new motorcycles recovered. In addition, we believe that spending on hobbies and preferences has remained constrained as prices have risen. However, ownership of the high-market-value vehicles that are our main products has been increasing year after year, while the number of such vehicles in the used market remains insufficient. We therefore believe that auction prices will remain high and demand will continue to be firm. The number of motorcycles in use in Japan exceeded the previous year at approximately 10.31 million, up 0.2%, while motorcycles of 125cc and above, which are high-market-value vehicles and the primary purchase target for our company, also exceeded the previous year at approximately 5.82 million, up 3.3%. An increase in high-market-value vehicles was also expected in 2023, bringing the figure to approximately 5.99 million. New motorcycle sales were approximately 380,000 units, up 4.0% and above the previous year, while sales of high-market-value vehicles likewise exceeded the previous year at approximately 280,000 units, up 23.0%, remaining at a high level.」
The disclosure describes a moderation in interest in motorcycles and discretionary spending, along with dispersed consumption and stabilization in used motorcycle prices, while ownership and new motorcycle sales of high-market-value vehicles increased and demand and auction prices remained firm. - FY2023Demand dispersion, narrowing price gap and restrained discretionary spending / demand for high-market-value motorcycles remaining firmAnnual report
「Specifically, we believe that spending directed toward motorcycle demand has become more dispersed as consumers have gained more options, the price gap between new and used motorcycles has narrowed as the supply of new motorcycles recovered, and spending on hobbies and preferences has remained constrained as prices have risen. However, ownership of the high-market-value vehicles that are our main products has been increasing year after year, while the number of such vehicles in the used market remains insufficient. We therefore believe that auction prices will remain high and demand will continue to be firm.」
The disclosure adds changes in the market environment, including dispersed consumption after restrictions on activities were eased, a narrowing gap between new and used motorcycle prices, and restrained discretionary spending due to inflation, while describing demand for high-market-value vehicles as firm. - FY2023-Q3Ownership increasing / sales declining / interest in motorcycles moderatingAnnual report
「However, restrictions on activities were eased after COVID-19 was classified as a Class 5 disease, and interest in motorcycles has begun to moderate as the market environment changes. The number of motorcycles in use in Japan exceeded the previous year at approximately 10.31 million, up 0.2%, while motorcycles of 125cc and above, which are high-market-value vehicles and the primary purchase target for our company, also exceeded the previous year at approximately 5.82 million, up 3.3%. New motorcycle sales were approximately 360,000 units, down 4.4% and below the previous year, while sales of high-market-value vehicles likewise fell below the previous year at approximately 230,000 units, down 8.1%, although they remained at a high level.」
The assessment has changed to reflect that while total ownership and ownership of high-market-value vehicles both increased, new motorcycle sales declined and interest in motorcycles was beginning to moderate after restrictions on activities were eased. - FY2023-Q2Market contraction continuing / demand remaining firmAnnual report
「The number of people obtaining motorcycle licenses remained high. In addition, demand for both new and used motorcycles remained firm. The number of motorcycles in use in Japan was approximately 10.28 million, down 0.6% from the previous year. Although this was below the previous year, motorcycles of 125cc and above, which are high-market-value vehicles and the primary purchase target for our company, totaled approximately 5.63 million, up 2.5% and above the previous year.」
The market structure continues in which total motorcycle ownership is declining, while the number of license holders and demand for new and used motorcycles remain firm, and ownership of high-market-value vehicles is increasing. - FY2023-Q1New motorcycle sales and sales of high-market-value vehicles decliningAnnual report
「The number of motorcycles in use in Japan was approximately 10.28 million, down 0.6% from the previous year. Although this was below the previous year, motorcycles of 125cc and above, which are high-market-value vehicles and the primary purchase target for our company, totaled approximately 5.63 million, up 2.5% and above the previous year. An increase in high-market-value vehicles was also expected in 2022, bringing the figure to approximately 5.80 million. New motorcycle sales were approximately 360,000 units, down 4.4% and below the previous year, while sales of high-market-value vehicles likewise fell below the previous year at approximately 230,000 units, down 8.1%.」
While total motorcycle ownership declined and ownership of high-market-value vehicles continued to increase, both new motorcycle sales and new motorcycle sales of high-market-value vehicles fell below the previous year. - FY2022Addition of an expected increase in high-market-value motorcyclesAnnual report
「The number of motorcycles in use in Japan was approximately 10.28 million, down 0.6% from the previous year. Although this was below the previous year, motorcycles of 125cc and above, which are high-market-value vehicles and the primary purchase target for our company, totaled approximately 5.63 million, up 2.5% and above the previous year. An increase in high-market-value vehicles was also expected in 2022, bringing the figure to approximately 5.80 million.」
The disclosure adds that while total motorcycle ownership is declining, high-market-value vehicles increased to 5.63 million and were expected to reach approximately 5.80 million in 2022. - FY2022-Q3Total motorcycle ownership continuing to decline / high-market-value motorcycles continuing to increaseAnnual report
「The number of motorcycles in use in Japan was approximately 10.28 million, down 0.6% from the previous year. Although this was below the previous year, motorcycles of 125cc and above, which are high-market-value vehicles and the primary purchase target for our company, totaled approximately 5.63 million, up 2.5% and above the previous year. New motorcycle sales were approximately 380,000 units, up 15.3% and above the previous year, while sales of high-market-value vehicles likewise exceeded the previous year at approximately 250,000 units, up 21.9%.」
While total motorcycle ownership declined, the market structure continued in which ownership and new motorcycle sales of the high-market-value vehicles targeted for primary procurement increased. - FY2022-Q2RestatedAnnual report
「In the motorcycle industry in which we operate, changes in the market environment have emerged, including an increase in the number of new motorcycle license holders, and demand for both new and used motorcycles has been rising. This is believed to reflect, in addition to the recent outdoor leisure boom, growing interest in motorcycles as seen in the increase in returning and new riders resulting from changes in people's behavior during the COVID-19 pandemic. The number of motorcycles in use in Japan was approximately 10.34 million, down 1.8% from the previous year. Although this was below the previous year, motorcycles of 125cc and above, which are high-market-value vehicles and the primary purchase target for our company, totaled approximately 5.49 million, up 1.1% and above the previous year. New motorcycle sales were approximately 380,000 units, up 15.3% and above the previous year, while sales of high-market-value vehicles likewise exceeded the previous year at approximately 250,000 units, up 21.9%.」
The disclosure continues to describe a market structure in which total motorcycle ownership is declining, while the numbers of license holders, demand for new and used motorcycles, and high-market-value vehicles are increasing. - FY2022-Q1Wider increases in new motorcycle sales and high-market-value motorcyclesAnnual report
「The number of motorcycles in use in Japan was approximately 10.34 million, down 1.8% from the previous year. Although this was below the previous year, motorcycles of 125cc and above, which are high-market-value vehicles and the primary purchase target for our company, totaled approximately 5.49 million, up 1.1% and above the previous year. New motorcycle sales were approximately 380,000 units, up 15.3% and above the previous year, while sales of high-market-value vehicles likewise exceeded the previous year at approximately 250,000 units, up 21.9%.」
While total motorcycle ownership declined, new motorcycle sales and sales of high-market-value vehicles exceeded the previous year, with the increases also widening. - FY2021Overall market contraction continuing / high-market-value motorcycles continuing to increaseAnnual report
「The number of motorcycles in use in Japan was approximately 10.34 million, down 1.8% from the previous year. Although this was below the previous year, motorcycles of 125cc and above, which are high-market-value vehicles and the primary purchase target for our company, totaled approximately 5.49 million, up 1.1% and above the previous year. Similarly, new motorcycle sales were approximately 330,000 units, down 0.9% and below the previous year, while sales of high-market-value vehicles were approximately 210,000 units, up 3.4% and above the previous year.」
The disclosure continues to describe a market structure in which total motorcycle ownership and new motorcycle sales are contracting, while both ownership and new motorcycle sales of the high-market-value vehicles targeted for primary procurement are increasing. - FY2021-Q3RestatedAnnual report
「In the motorcycle industry in which we operate, changes in the market environment have emerged, including a shift to an increase in the number of people obtaining motorcycle licenses from the previous year, and demand for both new and used motorcycles has been rising. This is believed to reflect, in addition to the recent outdoor leisure boom, growing interest in motorcycles as people's behavior changed during the COVID-19 pandemic. The number of motorcycles in use in Japan was approximately 10.53 million, down 1.8% from the previous year. Although this was below the previous year, motorcycles of 125cc and above, which are high-market-value vehicles and the primary purchase target for our company, totaled approximately 5.43 million, up 1.1% and above the previous year. New motorcycle sales were approximately 330,000 units, down 0.9% and below the previous year, while sales of high-market-value vehicles were approximately 210,000 units, up 3.4% and above the previous year.」
The disclosure continues to describe a market structure in which total motorcycle ownership and new motorcycle sales are contracting, while the numbers of motorcycle license holders, demand for new and used motorcycles, and high-market-value vehicles are increasing. - FY2021-Q2Demand recovering / high-market-value motorcycles continuing to increaseAnnual report
「Changes in the market environment have emerged, including a shift to an increase in the number of people obtaining motorcycle licenses from the previous year, and demand for both new and used motorcycles has been rising. This is believed to reflect, in addition to the recent outdoor leisure boom, growing interest in motorcycles as people's behavior changed during the COVID-19 pandemic.」
The disclosure states that while total motorcycle ownership and new motorcycle sales are contracting, demand for new and used motorcycles is rising, driven by an increase in motorcycle license holders, the outdoor leisure boom and changes in people's behavior. - FY2021-Q1Overall market contraction continuing / high-market-value motorcycles continuing to increaseAnnual report
「In the motorcycle industry in which we operate, the number of motorcycles in use in Japan was approximately 10.53 million, down 1.8% from the previous year. Although this was below the previous year, motorcycles of 125cc and above, which are high-market-value vehicles and the primary purchase target for our company, totaled approximately 5.43 million, up 1.1% and above the previous year. New motorcycle sales were approximately 330,000 units, down 0.9% and below the previous year, while sales of high-market-value vehicles were approximately 210,000 units, up 3.4% and above the previous year.」
While total motorcycle ownership and new motorcycle sales declined, both ownership and new motorcycle sales of the high-market-value vehicles targeted for primary procurement increased. - FY2020RestatedAnnual report
「The number of motorcycles in use in Japan was approximately 10.53 million, down 1.8% from the previous year. Although this was below the previous year, motorcycles of 125cc and above, which are high-market-value vehicles and the primary purchase target for our company, totaled approximately 5.43 million, up 1.1% from the previous year.」
The disclosure continues to describe a market structure in which total motorcycle ownership continues to contract, while high-market-value vehicles targeted for primary procurement increase. - FY2020-Q3Overall market contraction continuing / wider increase in high-market-value motorcyclesAnnual report
「In the motorcycle industry in which we operate, the number of motorcycles in use in Japan was approximately 10.53 million, down 1.8% from the previous year. Although this was below the previous year, motorcycles of 125cc and above, which are high-market-value vehicles and the primary purchase target for our company, totaled 5.43 million, up 1.1% and above the previous year. New motorcycle sales were approximately 330,000 units, down 1.3% and below the previous year, while sales of high-market-value vehicles were approximately 200,000 units, up 3.5% and above the previous year.」
While total motorcycle ownership and new motorcycle sales declined, both ownership and new motorcycle sales of the high-market-value vehicles targeted for primary procurement increased. - FY2020-Q2Overall market declining / high-market-value motorcycles increasingAnnual report
「In the motorcycle industry in which we operate, the number of motorcycles in use in Japan was approximately 10.73 million, down 2.1% from the previous year. Although this was below the previous year, motorcycles of 125cc and above, which are high-market-value vehicles and the primary purchase target for our company, totaled 5.37 million, up 0.7% and broadly in line with the previous year. New motorcycle sales were approximately 330,000 units, down 1.3% and below the previous year, while sales of high-market-value vehicles were approximately 200,000 units, up 3.5% and above the previous year.」
While total motorcycle ownership and new motorcycle sales declined, both ownership and new motorcycle sales of the high-market-value vehicles targeted for primary procurement increased. - FY2020-Q1Overall market continuing to contract / high-market-value motorcycles remaining firmAnnual report
「In the motorcycle industry in which we operate, the number of motorcycles in use in Japan was approximately 10.73 million, down 2.1% from the previous year. Although this was below the previous year, motorcycles of 125cc and above, which are high-market-value vehicles and the primary purchase target for our company, totaled 5.37 million, up 0.7% and broadly in line with the previous year. New motorcycle sales were approximately 330,000 units, down 6.1% and below the previous year, while sales of high-market-value vehicles were approximately 190,000 units, up 5.2% and above the previous year.」
While total motorcycle ownership and new motorcycle sales declined, both ownership and new motorcycle sales of the high-market-value vehicles targeted for primary procurement increased, resulting in divergent indicators. - FY2019RestatedAnnual report
「The number of motorcycles in use stood at 10.73 million as of the end of March 2018 (source: Japan Automobile Manufacturers Association, Inc.). Motorcycles of 125cc and above, which have relatively high value, increased slightly, while the total number showed a slight decline.」
The disclosure continues to report the slight decline in total motorcycle ownership, together with the figure of 10.73 million. - FY2019-Q3WorsenedAnnual report
「The number of motorcycles in use stood at 10.73 million as of the end of March 2018 (source: Japan Automobile Manufacturers Association, Inc.). Motorcycles of 125cc and above, which have relatively high value, increased slightly, while the total number showed a slight decline.」
New motorcycle sales were approximately 330,000 units, below the previous year, while motorcycle ownership also declined from 10.95 million to 10.73 million and the overall slight decline continued. - FY2019-Q2RestatedAnnual report
「Domestic sales of new motorcycles remained below the previous year at approximately 330,000 units (2018 results; source: Japan Automobile Manufacturers Association, Inc.). The number of motorcycles in use stood at 10.95 million as of the end of March 2017 (source: Japan Automobile Manufacturers Association, Inc.). Motorcycles of 125cc and above, which have relatively high value, increased slightly, while the total number showed a slight decline.」
The disclosure continues to report new motorcycle sales below the previous year and a slight decline in total motorcycle ownership. - FY2019-Q1RestatedAnnual report
「Domestic sales of new motorcycles remained above the previous year at approximately 350,000 units (2017 results; source: Japan Automobile Manufacturers Association, Inc.). The number of motorcycles in use stood at 10.95 million as of the end of March 2017 (source: Japan Automobile Manufacturers Association, Inc.). Motorcycles of 125cc and above, which have relatively high value, increased slightly, while the total number showed a slight decline.」
New motorcycle sales continued to exceed the previous year, while total motorcycle ownership continued to show a slight decline. - FY2018-Q2New motorcycle sales increasing / slight decline in motorcycle ownership continuingAnnual report
「Domestic sales of new motorcycles remained above the previous year at approximately 350,000 units (2017 results; source: Japan Automobile Manufacturers Association, Inc.). The number of motorcycles in use stood at 10.95 million as of the end of March 2017 (source: Japan Automobile Manufacturers Association, Inc.). Motorcycles of 125cc and above, which have relatively high value, increased slightly, while the total number showed a slight decline.」
New motorcycle sales exceeded the previous year, while motorcycle ownership declined to 10.95 million and the overall slight decline continued. - FY2018-Q1RestatedAnnual report
「Domestic sales of new motorcycles remained below the previous year at approximately 330,000 units (2016 results; source: Japan Automobile Manufacturers Association, Inc.). The number of motorcycles in use stood at 11.21 million as of the end of March 2016 (source: Japan Automobile Manufacturers Association, Inc.). Motorcycles of 125cc and above, which have relatively high value, increased slightly, while the total number showed a slight decline.」
The decline in new motorcycle sales from the previous year and the slight decline in total motorcycle ownership are restated using the same figures as before. - FY2017RestatedAnnual report
「Domestic sales of new motorcycles remained below the previous year at approximately 330,000 units (2016 results; source: Japan Automobile Manufacturers Association, Inc.). The number of motorcycles in use stood at 11.21 million as of the end of March 2016 (source: Japan Automobile Manufacturers Association, Inc.). Motorcycles of 125cc and above, which have relatively high value, increased slightly, while the total number showed a slight decline.」
The decline in new motorcycle sales from the previous year and the slight decline in total motorcycle ownership are restated with the same figures. - FY2017-Q3RestatedAnnual report
「The number of motorcycles in use stood at 11.21 million as of the end of March 2016 (source: Japan Automobile Manufacturers Association, Inc.). Motorcycles of 125cc and above, which have relatively high value, increased slightly, while the total number showed a slight decline.」
The slight decline in total motorcycle ownership is restated together with the same figure of 11.21 million. - FY2017-Q2WorsenedAnnual report
「The number of motorcycles in use stood at 11.21 million as of the end of March 2016 (source: Japan Automobile Manufacturers Association, Inc.). Motorcycles of 125cc and above, which have relatively high value, increased slightly, while the total number showed a slight decline.」
New motorcycle sales fell below the previous year to approximately 330,000 units, while the number of motorcycles in use was 11.21 million and the overall slight decline continued. - FY2017-Q1RestatedAnnual report
「The number of motorcycles in use stood at 11.48 million as of the end of March 2015 (source: Japan Automobile Manufacturers Association, Inc.). Motorcycles of 125cc and above, which have relatively high value, increased slightly, while the total number showed a slight decline.」
The slight decline in total motorcycle ownership is restated together with the same figure of 11.48 million. - FY2016-Q3WorsenedAnnual report
「The number of motorcycles in use stood at 11.48 million as of the end of March 2015 (source: Japan Automobile Manufacturers Association, Inc.). Motorcycles of 125cc and above, which have relatively high value, increased slightly, while the total number showed a slight decline.」
The slight decline in total motorcycle ownership continued, with the latest disclosure reporting 11.48 million motorcycles. - FY2016-Q2MaterialisedAnnual report
「Domestic sales of new motorcycles remained below the previous year at approximately 370,000 units (2015 results; source: Japan Automobile Manufacturers Association, Inc.). The number of motorcycles in use stood at 11.68 million as of the end of March 2014 (source: Japan Automobile Manufacturers Association, Inc.). Motorcycles in the relatively high-value category, namely motorcycles of 125cc and above, increased slightly, while the total number showed a slight decline.」
The disclosure reports new motorcycle sales below the previous year and a slight decline in total motorcycle ownership, together with the relevant figures.