Comprehensive Information Outreach
First written in FY2016. 11 of 17 entries say "Advanced", first in FY2017-Q1. Latest entry: 2026-08-12.
25 other companies' latest entry also says "Advanced".
- 2026-08-12AdvancedEarnings
「In addition to newly introducing the “Rocket Now” food-delivery service, we strengthened sales through initiatives including an upsized eel promotion that has been well received, the launch of seasonal set menus “Harugasumi Zen” and “Natsuan Zen,” and fairs for Mother’s Day and Father’s Day.」
The company added a new food-delivery service and seasonal products and anniversary fairs as measures to strengthen sales. - FY2026RestatedAnnual report
「Fairs held for special occasions, including the 45th Anniversary Fair and Fugu Day, as well as course meals featuring wild torafugu and eel, contributed to higher sales」
The company continues promotional activities and information dissemination through special-occasion fairs and product promotions, and described their contribution to sales. - FY2026-H1AdvancedAnnual report
「In July, the company opened a location at “UTAGE,” the ORA food-service pavilion at Expo 2025 Osaka-Kansai, and promoted the appeal of fugu cuisine worldwide through sales of limited-edition products and other initiatives.」
In addition to conventional dissemination through fairs, the web and social media, the company expanded opportunities to promote fugu cuisine by opening a location at a food-service pavilion at Expo 2025 Osaka-Kansai and selling limited-edition products. - FY2025AdvancedAnnual report
「In addition to the popularity of fairs held for special occasions such as Fugu Day, course meals featuring wild torafugu and eel also contributed to higher sales.」
The company continues to attract customers through fairs and product promotions held for special occasions, with SEO and MEO expenses also increasing in addition to advertising expenses. It is advancing customer acquisition by combining information dissemination and promotional methods. - FY2023-Q3AdvancedAnnual report
「Expansion of stores selling eel, promotional fairs through various delivery service providers, and the launch of online pre-order sales specializing in takeout」
In addition to promotions through conventional delivery service providers, the company launched online pre-order sales specializing in takeout. - FY2023-Q2AdvancedAnnual report
「The company worked to raise awareness by increasing the number of stores selling eel and holding promotional fairs through various delivery service providers」
In addition to expanding the number of stores selling eel, the company held promotional fairs through multiple delivery service providers, advancing initiatives to raise awareness through off-premises sales. - FY2021-Q2AdvancedAnnual report
「The company also actively disseminated information using social media such as Instagram and Facebook.」
In addition to its conventional information dissemination initiatives, the company disseminated information using social media such as Instagram and Facebook. - FY2020-Q2AdvancedAnnual report
「The company successfully attracted inbound customers through review sites such as “Dianping” and word-of-mouth on WeChat (微信) and other platforms.」
In addition to its conventional information dissemination and use of word-of-mouth, the company specifically identified WeChat (微信) and other platforms, and described their effectiveness in attracting inbound customers. - FY2020-Q1AdvancedAnnual report
「The company successfully attracted new customers through social media posts by inbound visitors and word-of-mouth reviews on platforms such as “Dianping.”」
The company described the use of information dissemination and word-of-mouth, including social media posts by inbound customers and “Dianping,” one of China's largest review platforms, to attract new customers. - FY2019-Q3AdvancedAnnual report
「Advertising expenses were reduced by ¥13 million by consolidating advertising on the web」
The company consolidated its advertising media on the web and reduced advertising expenses by ¥13 million. - FY2019-Q2RestatedAnnual report
「Business remained strong, supported by active initiatives to attract inbound customers, the launch of “hāmo” sales at all stores in Japan, the development of “Large Torafugu” as a core product, and the introduction of online reservations through the company's website.」
The company continued efforts to attract inbound customers and online reservations through its website, describing these as one of the results of its customer acquisition initiatives. - FY2019-Q1AdvancedAnnual report
「In addition, the introduction of online reservations through the company's website and the active use of other websites led to an increase in new customers.」
The company newly introduced online reservations through its website and advanced its information dissemination and customer acquisition initiatives by actively using other websites. - FY2018-Q1RestatedAnnual report
「Advertising expenses increased by ¥8 million to address the summer off-season」
The company continues advertising to address the summer off-season, and advertising expenses increased by ¥8 million. - FY2017RestatedAnnual report
「Through comprehensive information dissemination aimed at attracting more inbound customers and by strengthening hospitality and other measures」
The company continues information dissemination aimed at attracting inbound customers. - FY2017-Q3RestatedAnnual report
「Advertising expenses increased by ¥19 million as an upfront investment to raise awareness and expand the Genpin Fugu customer base over the long term」
The company continues advertising through television commercials and other media to raise awareness of Genpin Fugu and expand its customer base. Advertising expenses increased by ¥19 million. - FY2017-Q1AdvancedAnnual report
「Introduction of “Summer Fugu × Italian” from July, with awareness-building efforts beginning through television commercials and other media」
The company has moved to the stage of beginning awareness-building efforts through television commercials and other media alongside the introduction of new formats and menus. - FY2016First statedAnnual report
「“Comprehensive information dissemination”」
The company identified information dissemination as one of the three pillars of its Second Medium-Term Management Plan and is rolling out seasonal menus and promotional initiatives.