Returning to the Roots of Genpin Fugu and the Growth Plan

「This award was the result of support from the many customers who visited Genpin Asakusa, and we would like to express our sincere gratitude.」

「At the “Genpin” restaurants, we began selling domestically produced eel at nearly all locations, launched the Genpin 45th Anniversary Fair, opened new restaurants at Kyoto-Shijo in June and Kyoto-Karasuma in November, and opened a new-format fugu-stock oden counter at the Honmachi restaurant. We also opened a location in the ORA food-service pavilion at Expo 2025 Osaka, Kansai, promoting the appeal of fugu cuisine to people around the world.」

「In April, our group began selling domestic eel at almost all stores. From 1 July, we introduced an “eel course” as the first offering and a “torafugu course” as the second offering in the 玄品 45th Anniversary Fair, both of which were well received. In June, we newly opened Kyoto Shijo, our second store in Kyoto. In July, we opened a location at the ORA foodservice pavilion “宴～UTAGE～” at Expo 2025 Osaka-Kansai, promoting the appeal of fugu cuisine worldwide through limited-edition products and other offerings.」

「Our group is enhancing the brand to increase the value of “玄品,” its core business, and will pursue renewed growth and improved profitability on that foundation.」

「Our group is rebuilding the brand to enhance the value of “玄品,” its core business, and will pursue renewed growth and improved profitability on that foundation.」

「Our group’s sales volume for eel dishes increased steadily during the summer, benefiting from synergies with delivery and other factors. Sales were also strong for the natural-fugu course, the Fuyu Angyo course, a standard winter course that includes an all-you-can-drink option, and value-priced premium courses. In addition, at “女将のカウンター,” a new format launched at the 玄品 Honmachi store in June, President and Representative Director Yamaguchi personally served customers at the counter, as we worked to increase sales.」

「Our group’s eel dishes, whose full-scale sales began in the previous fiscal year, have performed well, benefiting from synergies with delivery, and sales of the natural-fugu course have also been strong. At “女将のカウンター,” a new format launched at the 玄品 Honmachi store on 9 June, President and Representative Director Yamaguchi personally served customers at the counter, as we worked to increase sales.」

「Our group continued to strengthen takeout sales and sell eel through various delivery providers, where sales have benefited from the success of the eel offering. In addition, we introduced “MEXICANO夏安居,” a new product produced by the owner-chef of “らぁ麺　飯田商店,” and worked to increase sales by launching “女将のカウンター” at 玄品 Honmachi, where President and Representative Director Yamaguchi personally serves customers at the counter.」

「Our group is rebuilding the brand to enhance the value of “玄品,” its core business, and will pursue renewed growth and improved profitability on that foundation.」

「As the impact of COVID-19 continued, our group worked to increase sales by expanding the number of stores selling eel, holding promotional sales through various delivery providers, launching online reservations specializing in takeout, and introducing “らぁ麺” as a new product in collaboration with “らぁ麺　飯田商店,” an extremely popular ramen restaurant in Yugawara, Kanagawa Prefecture.」

「Amid the prolonged impact of the COVID-19 pandemic, our group responded to the established demand for takeout and delivery. In addition to working to raise awareness by increasing the number of stores selling eel and holding promotional sales through various delivery providers, we began offering “らぁ麺” as a first initiative in collaboration with “らぁ麺　飯田商店,” an extremely popular ramen restaurant in Yugawara, Kanagawa Prefecture.」

「Leveraging the expertise gained from selling eel at the Kagurazaka store for 5 years, we expanded the number of stores selling eel from May, among other initiatives, which proved effective.」

「As one element of this initiative, we will begin offering the “eel × torafugu” menu at “玄品” stores, drawing on the menu development efforts we have pursued at 玄品 Kagurazaka as a model store for 5 years.」

「There were no material changes during the cumulative third quarter to the management policies, management strategies or other matters established by the Group.」

「There were no material changes to the management policies, management strategies or other matters established by our Group during the cumulative second-quarter period.」

「There were no material changes during the cumulative first quarter to the management policies, management strategies or other matters established by the Group.」

「Our group is rebuilding the brand to enhance the value of “玄品,” its core business, and will pursue renewed growth and improved profitability on that foundation.」

「In October, the “玄品” 40th Anniversary Fair, offering unprecedented value, began. It generated a strong response through its synergistic effect with Osaka Prefecture’s campaign supporting small-group dining establishments, which began in late September. As Go To campaigns are launched in prefectures across Japan, the number of customers visiting “玄品” is expected to increase further.」

「During the consolidated fiscal year, our group pursued rebranding, aimed at enhancing the value of “玄品,” its flagship store brand, and creating restaurants that prosper year-round, as its highest-priority initiative. We refurbished 4 core stores, contributing to higher sales from the off-season, and newly opened 3 stores in Japan and a store in Shanghai, China.」

「Refurbishment to create comfortable spaces was completed at 玄品’s flagship store, “玄品　法善寺総本店,” and core Kanto stores including “玄品　浅草,” “玄品　上野,” and “玄品　池袋.” In addition to newly opening “玄品　大阪北新地” in August, we newly opened “玄品　道頓堀難波別館” in December.」

「During the cumulative second-quarter period, we pursued rebranding, aimed at creating restaurants that prosper year-round, as our highest-priority initiative. Ahead of the winter peak season, refurbishment to create comfortable spaces was completed at core Kanto stores including “玄品　浅草,” “玄品　上野,” and “玄品　池袋,” and in August “玄品　法善寺総本店,” the flagship 玄品 store in Kansai, also reopened after refurbishment. In August, we newly opened “玄品　大阪北新地” in Osaka’s Kitashinchi district.」

「During the cumulative first-quarter period, we continued to make rebranding, aimed at enhancing the value of “玄品” and creating restaurants that prosper year-round, our highest-priority initiative. Refurbishment of existing stores, including “玄品　池袋,” has progressed smoothly, and from July onward “玄品　浅草” and “玄品　上野,” core stores in the Kanto region, as well as “玄品　法善寺,” are scheduled to reopen as the flagship store of the 玄品 brand. In June, as a new initiative, we opened “玄銀（くろがね）,” a fugu kappo restaurant in Osaka’s Kitashinchi district that also serves ingredients other than the traditional torafugu.」

「In terms of the dining space, following the reopening of “玄品　本町” and “玄品　祇園,” we newly opened “玄品　渋谷” in December as an area franchise, in an accessible location serving a broad customer base.」

「During the cumulative second-quarter period, we launched the rebranding initiative to support the further development of our group. The initiative aims to enhance the value of the “玄品” brand by providing the service, products, and spaces we envision and to create restaurants that prosper year-round. In terms of service, we focused on providing pleasant customer service by conducting service training and studying languages, striving to offer highly hospitable service to customers from Japan and overseas. In terms of products, we reviewed our offerings in line with customer needs, including adding “大とらふぐ” and “天然とらふぐ,” which we can offer at relatively affordable prices by applying our expertise, to the main menu. In terms of the dining space, we reopened “玄品　本町” with a sushi counter in August and “玄品　祇園,” a model store for the new “玄品,” in September.」

「In preparation for the further development of our group, we have begun preparing to relaunch the “玄品” brand, with the aim of creating restaurants that prosper year-round by enhancing the value of the brand and providing the delicious products we envision in a comfortable setting.」

「Our group is rebuilding the brand to enhance the value of its flagship brand, “玄品ふぐ,” and will pursue renewed growth and improved profitability on that foundation.」

「There were no material changes during the cumulative third quarter to the management policies, management strategies or other matters established by the Group.」

「The current fiscal year is the final year of the Second Medium-Term Management Plan, the “Growth Plan,” centered on establishing a profitable business structure. During the cumulative second-quarter period, we focused on increasing sales at existing stores by offering new menus and on nationwide and overseas expansion through area franchising.」

「The current fiscal year is the final year of the Second Medium-Term Management Plan, the “Growth Plan,” centered on establishing a profitable business structure. During the first quarter, we focused on improving customer satisfaction by providing valuable products and services, measures to address the summer off-season, and nationwide and overseas expansion through area franchising.」

「Our company is implementing the Second Medium-Term Management Plan, the “Growth Plan,” centered on establishing a profitable business structure for the “玄品ふぐ” business. In the second year of the plan, we actively pursued initiatives to accelerate growth, including strengthening frontline store operations to deliver first-class service, developing menus and pursuing ingredients to deliver valuable taste, and expanding the business through franchise development to increase profitability.」

「Our group is implementing the Second Medium-Term Management Plan, the “Growth Plan,” centered on returning to the roots of the “玄品ふぐ” business and establishing a profitable business structure. In the second year of the plan, we have been actively strengthening frontline store operations, thoroughly reviewing our products and quality, and investing in business expansion to accelerate growth.」

「Our group is implementing the Second Medium-Term Management Plan, the “Growth Plan,” centered on returning to the roots of the “玄品ふぐ” business and establishing a profitable business structure. In the second year of the plan, we have been actively strengthening frontline store operations, thoroughly reviewing our products and quality, and investing in business expansion to accelerate growth.」

「During the consolidated fiscal year, we worked to achieve the Second Medium-Term Management Plan, the “Growth Plan,” centered on returning to the roots of the “玄品ふぐ” business.」