Developing New Content

「Going forward, we will use data accumulated at collaboration cafés operated by the Company to improve the accuracy of content selection and stabilize collaboration café profitability.」

「By promoting the in-house planning, procurement and sale of merchandise at collaboration cafés using IP content, the Company concentrated cash-generation points within the Company and improved profitability.」

「At its stores, the Company worked to create reasons for customers to visit and improve the customer experience by revamping the core menus at existing stores and offering attractive products tailored to customers' lifestyles in each season.」

「The Company implemented initiatives including proposing IP content-based concepts to food service locations operated by other companies and providing those locations with menus using IP content developed in-house.」

「By leveraging its planning and spatial production capabilities, the Company concluded 2 new operation outsourcing agreements during the previous fiscal year, enabling it to expand revenue. As a result, revenue from the segment during the first quarter was ¥277 million, up 6.5% year on year.」

「From the second quarter, the Company leveraged its planning and spatial production capabilities to conclude an operation outsourcing agreement with CA Sega Joypolis Co., Ltd. and others for Frame café, a food service space inside the indoor theme park Tokyo Joypolis, contributing to higher revenue.」

「Content planning services are a business model supporting the Company's growth. In particular, the production services business leveraged the Company's long-developed planning and spatial production capabilities, contributing to higher revenue. As a result, revenue from the segment during the first 3 quarters was ¥809 million, up 32.2% year on year.」

「In the production services business, the Company leveraged its planning and spatial production capabilities developed over many years to newly conclude operation outsourcing agreements during the second quarter for Frame cafe, a café inside the indoor theme park Tokyo Joypolis, and BOX cafe & space Hakata Marui. It began operating both stores, contributing to higher revenue.」

「In content planning services, the Company's planning capabilities developed over many years enabled it to acquire numerous popular contents appealing to a broad age range and handle a wider range of content, contributing to higher revenue. As a result, revenue from the segment during the first quarter was ¥260 million, up 31.0% year on year.」

「During the fiscal year, the Company implemented new sales initiatives, including introducing a core menu centered on cheese and tomatoes at kawara CAFE＆DINING and new menu items themed around meat and alcohol at 塊 -KATAMARI- ミートバル Ginza. It also implemented revenue expansion measures, including holding a TV anime Tokyo Revengers collaboration café at 11 kawara CAFE＆DINING locations from late November through the end of December 2022, expanding collaboration cafés previously held at specialty stores.」

「The Company worked to recover revenue by strengthening existing services through new menu items such as desserts, while also holding new collaboration events at some food service locations.」

「The food service segment continued to face challenging conditions due to the increase in infections. In response, the Company sought to expand revenue by offering new menu items to satisfy customers, including a limited-time premium peach dessert menu at #602 CAFE&DINER, a Honey Lemon Baked Cheesecake consisting of layers of baked and rare cheesecake, and a rich Matcha Basque Cheesecake made with 3 types of cheese at each CheeseTable location.」

「The content planning services segment operates permanent collaboration cafés using IP content, including anime, games, manga, idols and music artists; production services, a business-to-business (BtoB) business model that includes supporting the opening of and operating other companies' stores; and events. Viewing these as growth areas, the Company is implementing various initiatives aimed at expanding sales.」

「During the fiscal year, the Company opened 1 permanent collaboration café using IP content, including anime, games, manga, idols and music artists, contributing to higher revenue.」

「During the first 3 quarters, the Company opened 2 permanent collaboration cafés using IP content, including anime, games, manga, idols and music artists, contributing to higher revenue.」

「Based on this track record, the Company intends to invest even more management resources in the collaboration café business. However, during the second quarter, unusual events, including the reissuance of a state of emergency and the application of priority preventive measures in areas where the Company operates collaboration cafés, disrupted its operating activities for most of the period.」

「Based on this track record, the Company intends to invest even more management resources in the collaboration café business. However, during the first quarter, unusual events, including the reissuance of a state of emergency and the application of priority preventive measures in areas where the Company operates collaboration cafés, disrupted its operating activities for most of the period.」

「Based on this experience and track record and the potential for further market expansion, the Company opened 1 new store as a collaboration café during the fourth quarter.」

「During the second quarter, the Company began operating takeaway, delivery and e-commerce channels as sales initiatives anticipating consumers' new lifestyles. It also held IP content collaboration cafés at some directly operated stores, and performance at those stores remained solid.」

「However, compared with the same period of the previous year, the decline in total segment revenue caused by the aforementioned infectious disease was cushioned by new projects, including operation of the café at 株式会社ポケモン's official shop Pokémon Center OSAKA DX (DX) & Pokémon Café, Pikachu Sweets by Pokémon Café, and 株式会社スクウェア・エニックス's official SQUARE ENIX CAFE Osaka.」

「The content planning services segment remained solid, as it continued to steadily operate existing café-related projects, including the café at 株式会社ポケモン's official shop Pokémon Center TOKYO DX (DX) & Pokémon Café, while also securing new projects, including the café at its official shop Pokémon Center OSAKA DX (DX) & Pokémon Café, Pikachu Sweets by Pokémon Café, and 株式会社スクウェア・エニックス's official SQUARE ENIX CAFE Osaka.」

「The content planning service performed steadily, including the new operation of the café at the official Pokémon Center Osaka DX & Pokémon Café operated by 株式会社ポケモン, which opened on 20 September 2019, and SQUARE ENIX CAFE Osaka, the official café of 株式会社スクウェア・エニックス, which opened on 16 November 2019.」

「The content planning service performed well through operations for the café at the official Pokémon Center Tokyo DX & Pokémon Café operated by 株式会社ポケモン and participation in summer events organized by 横浜赤レンガ. In addition, Natsu Biraki MUSIC FESTIVAL 2019, our company-organized outdoor music festival held for the 13th year, contributed to higher revenue through its first event in Ishigaki Island, Okinawa, and the expansion of the Tokyo venue. Furthermore, IMADA KITCHEN, the first food-service store of 株式会社SHIBUYA109エンタテイメント and a newly acquired store operation contract, opened on 28 June 2019, and is expected to contribute to earnings going forward.」

「The official Pokémon Center Tokyo DX & Pokémon Café operated by 株式会社ポケモン marked its first anniversary in March 2019 and recorded its highest monthly sales ever, among other achievements, while existing projects continued steadily. In April 2019, we converted 2 of our directly operated food-service stores to Collabo_Index, a new business format specializing in collaboration events, and began planning and operating limited-time collaboration cafés using IP content.」

「We have also launched a business format specializing in collaboration events using IP content, enabling us to respond swiftly and in a timely manner to the various needs of companies that own such IP content (*).」

「In the content planning service, in addition to actively participating in various events organized by 株式会社横浜赤レンガ, we steadily continued existing projects, including operating the café at the official Pokémon Center Tokyo DX & Pokémon Café operated by 株式会社ポケモン, which opened in March 2018. As a result, content planning service revenue was ¥486 million, up 132.0% year on year. Although wholesale sales of food ingredients and other items related to this service increased cost of sales, we secured stable earnings.」

「In the content planning service, in addition to holding our annual summer outdoor music event Natsu Biraki and participating in the Red Brick events, we steadily continued existing projects, including operating the café at the official Pokémon Center Tokyo DX & Pokémon Café operated by 株式会社ポケモン, which opened in March 2018. As a result, content planning service revenue was ¥323 million, up 116.9% year on year.」

「In the content planning service, we steadily continued existing projects, including operating the café at the official Pokémon Center Tokyo DX & Pokémon Café operated by 株式会社ポケモン, which opened in March 2018, while conducting sales activities to win high-quality projects. In addition, the number of planning and production projects for events organized by other companies increased, including music events at TABLE 9 TOKYO, a dining and bar in Shinagawa Prince Hotel. As a result, content planning service revenue was ¥133 million, up 257.9% year on year.」

「The café at the official Pokémon Center Tokyo DX & Pokémon Café operated by 株式会社ポケモン, a newly contracted project, opened and made a significant contribution to earnings.」

「As mentioned above, as a company-wide initiative, we are pursuing business process improvements (BPR), mainly in head-office and sales-management functions. In addition, as a new customer-attraction measure, we actively held collaboration events at stores featuring anime character content.」

「In the food service, we prioritized improving the performance of existing stores during the second quarter and did not open any new stores. Specifically, we revised grand menus by business format, reviewed promotional plans for limited-time menus at individual stores, and implemented measures to raise awareness of stores operating under new business formats.」

「In the food service business, we continued revising grand menus by business format, as in the previous year, and converted 5 stores to formats suited to changes in location characteristics and demand trends, thereby seeking to improve profitability. 2 of these stores adopted an operating format incorporating Craft Liquor Stand, a new business format offering reasonably priced domestic liquor and other beverages, to stimulate new demand.」

「In the food service, we revised the grand menus by business format, and some formats have already begun to show results. We also saw higher awareness and customer traffic at stores converted to new business formats, owing to increased media exposure. In addition, we began distributing CookMe, a cooking-video media service, as a new service in November 2016, and had obtained approximately 120,000 likes as of the end of March 2017. We planned and implemented promotional campaigns linking CookMe with our directly operated physical stores, together with foreign-affiliated broadcasters and major beverage manufacturers.」

「As for CookMe, a cooking-video media service launched in November 2016 as a new service, the number of followers has been growing steadily, and we will work to enhance the media's value and expand customer touchpoints.」

「This business has strong capabilities in communicating cultural content, including music promotion and live performances, and will provide an enjoyable space as a new destination in the Kyushu area. In addition, as a business format conversion, we opened 1 store, Pak-chee Village Shinjuku, our first Thai street-food-style restaurant, centered on pakchi, a type of herb.」

「In the content planning service, in addition to operating 株式会社カプコン's directly operated character café, Capcom Café (Aeon LakeTown), and JA Zen-Noh Kyoto's directly operated Minori Café and Minoru Shokudo, we began operating euglena BEER GARDEN under contract from 株式会社ユーグレナ.」

「To consistently provide value that benefits general consumers and corporate customers, we will strengthen our content-planning and delivery capabilities.」