Strengthening and Expanding Relationships with Corporate Customers

「In the content planning services business, we are pursuing initiatives including the development of permanent collaboration cafes using high-quality content such as anime, games, manga, idols and music artists, as well as the provision of launch support and outsourced operating services for food-service locations operated by other companies. These initiatives form part of our production business, a business-to-business (BtoB) business model.」

「By forming alliances with such companies, we will create further value and provide innovative entertainment.」

「December 2024 Undertook store operations for Pikachu Sweets by Pokémon Cafe from The Pokémon Company.」

「Our character cafes at outsourced locations were well received by inbound tourists from Asia. In addition, by demonstrating our planning and space-production capabilities, we concluded 2 new outsourced-operation agreements during the previous fiscal year, enabling us to increase sales.」

「From the second quarter, the Company leveraged its planning and spatial production capabilities to conclude an operation outsourcing agreement with CA Sega Joypolis Co., Ltd. and others for Frame café, a food service space inside the indoor theme park Tokyo Joypolis, contributing to higher revenue.」

「In the production services business, the Company leveraged its planning and spatial production capabilities developed over many years to newly conclude operation outsourcing agreements during the second quarter for Frame cafe, a café inside the indoor theme park Tokyo Joypolis, and BOX cafe & space Hakata Marui. It began operating both stores, contributing to higher revenue.」

「In the content planning services business, our planning expertise, cultivated over many years, enabled us to secure a large number of popular content properties spanning a wide range of age groups and to handle a broader range of content, contributing to higher sales.」

「During the second quarter, we held the Donald Duck OH MY CAFE at our Osaka location, and the Nijisanji × Sanrio Characters Collaboration Cafe and other events at our Yokohama and Osaka locations.」

「As announced in the "Notice Regarding Outsourcing of Store Operations" published on 2 March 2022, during the following fiscal year we newly undertook the operation of #Compass Cafe in Osaka.」

「The content planning services segment is centered on the production services area, a business-to-business (BtoB) business model that includes supporting the opening of and operating other companies' stores. As with food services, revenue has gradually recovered since the state of emergency and priority preventive measures were lifted. However, although revenue from opening support services for certain projects was recorded in the same period of the previous year, no such revenue arose during the first 3 quarters, and the overall sales volume declined due to the termination of certain projects and other factors. As a result, revenue from the segment during the first 3 quarters was ¥377 million, down 18.5% year on year.」

「Based on this track record, the Company expects demand related to “experiential consumption” to remain high and intends to capture that demand effectively by making maximum use of its accumulated know-how and track record in menu development, spatial production and store operations.」

「However, compared with the same period of the previous year, the decline in total segment revenue caused by the aforementioned infectious disease was cushioned by new projects, including operation services for the café at 株式会社ポケモン's official shop Pokémon Center OSAKA DX (DX) & Pokémon Café, Pikachu Sweets by Pokémon Café, 株式会社スクウェア・エニックス's official SQUARE ENIX CAFE Osaka, 株式会社川崎フロンターレ's permanent official café FRO CAFE, and under the cascade, a food service location opened by 株式会社立飛ストラテジーラボ in the new GREEN SPRINGS district. As a result, segment revenue was ¥309 million, down 18.4% year on year.」

「Successfully secured new projects to operate the café at its official shop Pokémon Center OSAKA DX (DX) & Pokémon Café, Pikachu Sweets by Pokémon Café, and 株式会社スクウェア・エニックス's official SQUARE ENIX CAFE Osaka.」

「The content planning service performed steadily, including the new operation of the café at the official Pokémon Center Osaka DX & Pokémon Café operated by 株式会社ポケモン, which opened on 20 September 2019, and SQUARE ENIX CAFE Osaka, the official café of 株式会社スクウェア・エニックス, which opened on 16 November 2019.」

「In addition, IMADA KITCHEN, the first food service location operated by 株式会社SHIBUYA109エンタテイメント and a newly acquired outsourced store operation project, opened on 28 June 2019, and is expected to contribute to earnings going forward.」

「The Company believes that using the group's extensive network and know-how developed through work with other portfolio companies in expanding the content planning services business will enable early expansion of the service's business scale and earnings, thereby increasing corporate value.」

「February 2019: Concluded an outsourcing agreement with 株式会社SHIBUYA109エンタテイメント to provide opening support services. (Business alliance related to content planning services) At a meeting of its Board of Directors held on 11 April 2019, the Company resolved to conclude a business alliance agreement related to content planning services with アドバンテッジアドバイザーズ株式会社, a group company of 株式会社アドバンテッジパートナーズ (hereinafter, “AA”).」

「In content planning services, in addition to actively opening stores at various events organized by 株式会社横浜赤レンガ, the Company steadily continued operating existing projects related to the café at 株式会社ポケモン's official shop Pokémon Center TOKYO DX (DX) & Pokémon Café, which opened in March 2018. As a result, content planning services revenue reached ¥486 million, up 132.0% year on year.」

「In the content planning service, in addition to holding our annual summer outdoor music event Natsu Biraki and participating in the Red Brick events, we steadily continued existing projects, including operating the café at the official Pokémon Center Tokyo DX & Pokémon Café operated by 株式会社ポケモン, which opened in March 2018. As a result, content planning service revenue was ¥323 million, up 116.9% year on year.」

「As the number of projects to plan and produce events organized by other companies increased, including music events at TABLE 9 TOKYO in Shinagawa Prince Hotel, content planning services revenue reached ¥133 million, up 257.9% year on year.」

「The café at the official Pokémon Center Tokyo DX & Pokémon Café operated by 株式会社ポケモン, a newly contracted project, opened and made a significant contribution to earnings.」

「Secured contracts for planning and production of music events, including TOKYO MUSIC CRUISE organized by 株式会社プリンスホテル.」

「In content planning services, the Company continued to provide operation services, as in the first quarter, for 株式会社カプコン's Capcom Café in Aeon LakeTown, Koshigaya, Saitama; 株式会社ユーグレナ's euglena GARDEN in Ishigaki, Okinawa; JA全農's Minori Café in Fukuoka and Nagoya; and Grill Minoru in Nagoya, among others.」

「In content planning services, the Company steadily carried out existing projects while pursuing sales activities to acquire high-quality projects.」

「In content planning services, the Company provided operation services for 株式会社カプコン's directly operated character café Capcom Café at Aeon LakeTown, JA全農福岡's directly operated Minori Café, and 株式会社ユーグレナ's directly operated euglena GARDEN, among others.」

「In content planning services, the Company operated 株式会社カプコン's directly operated character café Capcom Café at Aeon LakeTown and JA全農福岡's directly operated Minori Café.」

「In content planning services, as in the first quarter, the Company operated 株式会社カプコン's directly operated character café Capcom Café at Aeon LakeTown, 株式会社ユーグレナ's directly operated euglena BEER GARDEN, and JA全農福岡's directly operated Minori Café.」

「In addition to operating 株式会社カプコン's directly operated character café Capcom Café at Aeon LakeTown and JA全農京都's directly operated Minori Café and Minoru Shokudo, the Company began operating euglena BEER GARDEN, for which it was contracted by 株式会社ユーグレナ.」

「Going forward, we will continue efforts to develop corporate customers, including alliance partners.」