New Business Format “BLANDE”: Food, Health and a Shopping Experience Built Around Longer Stays
First written in FY2022. 7 of 8 entries say "Advanced", first in FY2023-Q2. Latest entry: FY2027-H1.
22 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「We opened BLΛNDE Shiohama in Koto-ku, Tokyo, the fifth BLΛNDE-format store. We provide the distinctive BLΛNDE experience of new discoveries and fresh excitement, where people and food come together to deliver richness.」
BLANDE opened its fifth store, Shiohama, in Koto-ku, Tokyo, expanding the format as one that offers new discoveries and fresh excitement where people and food come together. - FY2025-H1AdvancedAnnual report
「In June, the company opened BLANDE MISATO in Misato, Saitama Prefecture, its 3rd store in the BLANDE format. It began offering new customer services, including a bar counter serving alcoholic beverages, counter-service preparation and a digital system for ordering fresh-fish processing.」
BLANDE opened its 3rd store, BLANDE MISATO, and progressed to offering new customer services through the introduction of a bar counter, counter-service preparation and a digital fresh-fish processing order system. - FY2024AdvancedAnnual report
「In December 2023, the company opened Aeon Town Kamisato in Kamisato, Saitama Prefecture, as a model store for a new food-market format designed to make everyday meals richer and shopping more enjoyable.」
Drawing on the food and destination-service value developed through BLANDE and other initiatives, the company opened a model store for a new food-market format in Kamisato. - FY2024-Q3AdvancedAnnual report
「In October, the company reopened Food Square Tsukuba Style in Tsukuba, Ibaraki Prefecture, as a model store for a new Food Square format, introducing products that had been well received at BLANDE along with products designed to enrich everyday life.」
BLANDE’s product evaluations and assortment were extended to Tsukuba Style, a model store for the new Food Square format. - FY2023AdvancedAnnual report
「At Food Square Kasumi Tokai-Chuo, which opened on 1 December, and Food Square Kasumi Tomobe-Asahi, which opened on 17 February, the company began initiatives to further expand its market share by strengthening the assortment of original products such as BLANDE Selection, offering counter-service sales at DELY BREAD, and providing a relaxing space at Café & Dine.」
BLANDE’s original products and destination services were extended to the new Tokai-Chuo and Tomobe-Asahi stores. - FY2023-Q3AdvancedAnnual report
「The company carried out revitalization initiatives at the flagship stores in key areas: Food Square Kasumi Aeon Town Moriya, Food Square Kasumi Mito Akatsuka, Food Square Kasumi Inagekaigan and Food Square Kasumi Viva Mall Kazo, together with BLANDE SELECT, a selection of products chosen from the assortment at the new BLANDE-format stores.」
BLANDE’s product value was extended through BLANDE SELECT to the revitalization of 4 flagship stores in key areas. - FY2023-Q2AdvancedAnnual report
「At both stores, more than 1,100 items were introduced, including the company’s proprietary MiiL KASUMI brand, developed around the concept “Good everyday living starts with good food,” BLANDE SELECT, a selection of products from the new-format BLANDE stores, and “Green Growers” lettuce produced at U.S.M.H’s new vertical farm, THE TERRABASE. The stores are proposing new ways of eating.」
The product value offered under the BLANDE format was extended to large-scale renovations and expanded assortments at other Kasumi stores as BLANDE SELECT. - FY2022First statedAnnual report
「Kasumi opened 2 stores of its new BLANDE format in Tsukuba, Ibaraki Prefecture, as a new type of supermarket. BLANDE Tsukuba Namiki combines food and health and wellness through integration with Welcia Yakkyoku, while BLANDE Kenkyu-Gakuen is a food specialty store focused on food; both aim to create stores where people, food, lifestyles and culture intersect through products and services. The 2 stores also offer an extensive range of MiiL KASUMI, products developed uniquely by Kasumi, as well as destination shopping experiences through freshly baked pizza made in collaboration with well-known local restaurants, wine tastings, the membership program “BLANDE Prime” using the Scan＆Go Ignica app, and the comfortable “Cafe＆Dine.”」
Kasumi opened 2 stores in its new BLANDE format and began offering destination shopping experiences combining integration with Welcia Yakkyoku, food specialization, MiiL KASUMI, collaborations with local stores, wine tastings, a membership program and Cafe＆Dine.