Product Range and Product Development Based on Six Keywords

「Taking into account the diverse characteristics of areas in the Tokyo metropolitan region, we have reclassified store areas into three regions: “Downtown” (Tokyo's 23 wards, Yokohama and Kawasaki), “Urban” (eastern Tama, Saitama Outer Ring, Omiya, and Keiyo and Tokatsu), and “Rural” (along and north of National Route 16). After analyzing the market characteristics of each area, we are optimizing product assortments, sales floors, services and promotional measures, with a focus on improving our ability to adapt to local markets.」

「In response to the diversification of regional characteristics in the Tokyo metropolitan area, we have reclassified store areas into 3 regions: “Downtown” (Tokyo’s 23 wards, Yokohama City and Kawasaki City), “Urban” (eastern Tama, Saitama Gaikan, Omiya, and Keiyo and Tokatsu), and “Rural” (areas along and north of National Route 16). After analyzing the market characteristics of each area, we are optimizing product assortments, sales floors, services and promotional measures, with a focus on improving our ability to respond to local markets.」

「To accurately identify market conditions in each area, the company divided its stores into 3 regions—“Downtown,” “Urban,” and “Rural”—and carried out organizational reforms to respond more closely to customers’ diverse needs according to the characteristics of each region. It also implemented organizational changes to strengthen centralized management of group-wide promotional and sales initiatives and to establish an operating framework for advancing the group’s area strategy through cross-functional coordination of store development functions.」

「Stores are classified according to area characteristics into 3 regions: “Downtown” (Tokyo’s 23 wards, Yokohama City and Kawasaki City), “Urban” (the eastern Tama area, the Saitama Gaikan area, the Omiya area, and the Keiyo and Tokatsu areas), and “Rural” (areas along and north of National Route 16). We seek to optimize product assortments, sales-floor configurations, services and point programs in line with the characteristics of each region.」

「There is a strong need to accurately identify the differing market conditions in each area of the Kanto region and respond rapidly through “regional adaptability.” Going forward, the company will thoroughly pursue the “balance between low prices and high quality” and optimize product ranges, sales-floor layouts, services, and loyalty-point initiatives in line with regional characteristics, thereby developing stores that meet consumers’ diverse needs.」

「In June, the company opened BLANDE MISATO in Misato, Saitama Prefecture, its third BLANDE-format store. It began offering new customer services, including a bar counter serving alcoholic beverages, assisted sales and processing, and a digital system for ordering fresh fish processing. It also carried out large-scale revitalization at 6 existing stores.」

「For the company, which operates stores in the Tokyo metropolitan area, rapidly adapting store operations to the differing forms of this polarization by region has become an essential challenge in securing growth in customer numbers and items purchased and achieving further growth.」

「㈱カスミ focused on developing distinctive products and expanded the MiiL KASUMI brand, whose product count exceeded 1,700 SKUs, to existing stores, strengthening product appeal and improving the value provided at customer touchpoints.」

「The company’s proprietary MiiL KASUMI brand, developed around the concept “Good everyday living starts with good products,” exceeded 1,700 items. Together with BLANDE SELECT, selected from the product range of the new-format BLANDE stores, it was rolled out as part of the revitalization of four flagship stores in key areas: Food Square Kasumi Aeon Town Moriya, Food Square Kasumi Mito Akatsuka, Food Square Kasumi Inagekaigan, and Food Square Kasumi Viva Mall Kazo.」

「At both stores, more than 1,100 items were introduced, including the company’s proprietary MiiL KASUMI brand, developed around the concept “Good everyday living starts with good food,” BLANDE SELECT, a selection of products from the new-format BLANDE stores, and “Green Growers” lettuce produced at U.S.M.H’s new vertical farm, THE TERRABASE. The stores are proposing new ways of eating.」

「As part of efforts to revitalize existing stores, the company carried out large-scale renovations at 2 additional stores and implemented measures to improve convenience as a food specialist by strengthening fresh foods and prepared foods and expanding the product range.」

「㈱カスミ pursued “pursuing attractive store value,” “realizing an inclusive society,” and “improving productivity through innovation” with the aim of creating value together with customers. As COVID-19 infections spread, it rolled out “Scan & Go,” which allows customers to register products and complete payment on a smartphone, to all stores except some small-format stores. It also introduced self-checkout registers at 91 stores to reduce checkout waiting times and opportunities for contact with staff.」

「㈱カスミ has pursued the further advancement of “pursuing attractive store value,” “realizing an inclusive society,” and “improving productivity through innovation” with the aim of creating value together with customers. During the nine months ended November 30, the company promoted in-store digitalization in response to new lifestyles, rolling out self-checkout registers and “Scan＆Go Ignica,” which reduce the frequency of contact with staff, and expanding its mobile supermarkets, which enable customers to purchase products outside stores, in response to changing lifestyles and infection-prevention needs. On the sales front, the company promoted the adoption of its “Senior Passport” and “Child-Rearing Support Card,” which enable eligible customers to purchase their preferred products at attractive prices. It also actively renovated stores, strengthening fresh foods and prepared foods and expanding the product range to make the stores more convenient.」

「In store operations, the company strengthened its execution framework and worked on various initiatives to provide products and services best suited to each local community.」

「In store operations, the company strengthened the execution framework for store initiatives aimed at developing assortments and services adapted to local communities.」

「In store operations, the company strengthened the execution framework for store initiatives aimed at developing assortments and services adapted to local communities.」

「In terms of products, the company worked on assortments and product development based on six key words: “deliciousness, safety and reliability,” “freshness and novelty,” “health,” “simplicity and convenience,” “local community,” and “fun and abundance.”」

「In terms of products, the company worked on assortments and product development based on six key words: “deliciousness, safety and reliability,” “freshness and novelty,” “health,” “simplicity and convenience,” “local community,” and “fun and abundance.”」

「In terms of products, the company worked on assortments and product development based on six key words: “deliciousness, safety and reliability,” “freshness and novelty,” “health,” “simplicity and convenience,” “local community,” and “fun and abundance.”」

「In terms of products, the company worked on assortments and product development based on six key words: “deliciousness, safety and reliability,” “freshness and novelty,” “health,” “simplicity and convenience,” “local community,” and “fun and abundance.”」

「In terms of products, the company worked on assortments and product development based on six key words: “deliciousness, safety and reliability,” “freshness and novelty,” “health,” “simplicity and convenience,” “local community,” and “fun and abundance.” As one example, in prepared foods, it switched the ingredients for grilled chicken skewers to domestic products and sought to differentiate them by emphasizing taste, safety and reliability.」

「In terms of products, the company worked on assortments and product development based on six key words: “deliciousness, safety and reliability,” “freshness and novelty,” “health,” “simplicity and convenience,” “local community,” and “fun and abundance.”」