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Happiness and D (3174) · InitiativeAdvanced

Acquiring new customers and building a loyal customer base

First written in FY2016-Q3. 16 of 19 entries say "Restated". Latest entry: FY2023-Q1.

19entries
8years
0from disclosures
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How it moved
ProgressHeldSoftenedWorseRestatedFY2016-Q3 – FY2021-Q32016: 220162017: 420172018: 320182019: 120192020: 320202021: 320212022: 220222023: 1
Same theme, other companies
Customer acquisition and store visits driven by promotional campaigns and membership initiativesA theme 75 companies write about · 0 as a headwind · 86 as a tailwind

The whole theme swung hardest in 2020: 4 of 45 companies on the "Worse" side.

35 other companies' latest entry also says "Advanced".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 75 companies compared. The sentences above are computed from all 75.
Full recordFilings, disclosures and news, newest first
  1. FY2023-Q1AdvancedAnnual report

    「We implemented promotional campaigns at stores, including an app campaign to reach 100,000 downloads and a Black Friday sale.」

    We implemented an app campaign to reach 100,000 downloads and a Black Friday sale, putting specific promotional measures in place to acquire new customers and build a base of regular customers.
  2. FY2022-Q2RestatedAnnual report

    「As sales initiatives, we developed and introduced a smartphone app, and implemented promotional campaigns such as new-user registration campaigns and coupon promotions.」

    We are reaffirming promotional efforts to acquire new customers and convert them into regular customers through an app registration campaign and coupons.
  3. FY2022-Q1AdvancedAnnual report

    「In addition to developing and introducing a smartphone app, we implemented measures including promotional campaigns for new registrations and coupon-based promotions.」

    We have put in place initiatives to create points of contact with new customers and promote sales using a smartphone app registration campaign and coupons.
  4. FY2021-Q3RestatedAnnual report

    「In addition, we changed the layouts of stores subject to enhanced measures to improve customer circulation, strengthened promotions through a 30th anniversary sale and coupons available at all stores, and operated sales staff incentive programs flexibly.」

    Customer attraction and sales promotion measures involving layout changes, a 30th anniversary sale, coupons available at all stores and sales staff incentive programs are continuing.
  5. FY2021-Q2RestatedAnnual report

    「In addition, we changed the layouts of stores subject to enhanced measures to improve customer circulation, strengthened promotions through a 30th anniversary sale and coupons available at all stores, and operated sales staff incentive programs flexibly.」

    Customer attraction and promotional initiatives using layout changes, anniversary sales and coupons available at all stores are continuing.
  6. FY2021-Q1RestatedAnnual report

    「We also changed the layouts of stores targeted for enhanced measures to improve customer traffic flow, and implemented promotional campaigns such as a 30th-anniversary sale, stronger promotions using coupons and Black Friday sales.」

    The company continues customer-attraction and sales-promotion measures through store layout changes, a 30th-anniversary sale, coupons and Black Friday sales.
  7. FY2020-Q3RestatedAnnual report

    「As sales initiatives, in response to the consumption tax increase, we strengthened products that attract customers and implemented improvement measures such as changing the layouts of stores targeted for enhanced measures and promotional campaigns such as support sales for new stores. We also worked to tighten inventory management, create more attractive stores, review staffing allocations and train sales staff, and after reopening operations from mid-May, worked to recover sales through promotional campaigns including direct mail.」

    The company continued customer-attracting products, store layout changes and support sales for new stores, and sought to recover sales using direct mail after operations resumed.
  8. FY2020-Q2RestatedAnnual report

    「As sales initiatives, in response to the consumption tax increase, we strengthened products that attract customers and implemented improvement measures such as changing the layouts of stores targeted for enhanced measures, as well as promotional campaigns such as support sales for new stores. However, the spread of COVID-19 led to requests to refrain from going out and reduced shopping-center operating hours, causing a significant decline in store visits, so we are working to create more attractive stores, review staffing allocations and train sales staff.」

    While continuing to strengthen customer-attracting products, store layouts and support sales for new stores, the company is also working on store development, staffing allocations and sales-staff training in response to the decline in store visits.
  9. FY2020-Q1RestatedAnnual report

    「As sales initiatives, we worked to address the rush in demand before and the decline in demand after the consumption tax increase, while implementing improvement measures such as changing the layouts of stores targeted for enhanced measures and promotional campaigns such as support sales for new store openings and Black Friday sales.」

    The company continues promotional measures to acquire new customers and build a loyal customer base through store layout changes, support sales for new stores and Black Friday sales.
  10. FY2019-Q3RestatedAnnual report

    「As sales initiatives, we continued expanding the range of products at attractive price points, worked to strengthen sales of high-priced national brands with strong demand, and implemented promotional campaigns such as watch fairs and outlet sales.」

    The company continues customer acquisition initiatives through a broader range of attractively priced products, stronger sales of high-priced national brands, watch fairs and outlet sales.
  11. FY2018-Q3RestatedAnnual report

    「As sales initiatives, we continued developing open displays that allow customers to pick up and choose products and expanding the range of products at attractive price points, while implementing promotional campaigns including support sales for 6 new store openings, advance sales events for high-priced products, and jewelry and Italian-brand campaigns.」

    The company continues customer acquisition and customer-loyalty initiatives involving open displays, attractively priced products, support sales for 6 new stores and advance sales events.
  12. FY2018-Q2RestatedAnnual report

    「As sales initiatives, we continued developing open displays that allow customers to pick up and choose products and expanding the range of products at attractive price points, while implementing promotional campaigns including support sales for 4 new store openings, advance sales events for high-priced products, and jewelry and Italian-brand campaigns.」

    The company is reaffirming customer acquisition and customer-loyalty initiatives involving open displays, attractively priced products, support sales for 4 new stores and advance sales events.
  13. FY2018-Q1RestatedAnnual report

    「As sales initiatives, we continued developing open displays that allow customers to pick up and choose products, expanding the range of products at attractive price points, and implementing promotional campaigns such as support sales for 4 new store openings and watch fairs.」

    The company continues acquiring new customers and building a loyal customer base through open displays, attractively priced products, opening support sales and watch fairs.
  14. FY2017RestatedAnnual report

    「As sales initiatives, in addition to jewelry events and outlet sales, we conducted sales activities including opening support sales in conjunction with the opening of 7 new stores and special sales at renovated or relocated stores, and worked to acquire new customers and build a loyal customer base.」

    The company continues acquiring new customers and building a loyal customer base through jewelry events, outlet sales, opening support sales for 7 stores and special sales at renovated or relocated stores.
  15. FY2017-Q3RestatedAnnual report

    「As sales initiatives, in addition to jewelry events and outlet sales, we conducted promotional activities including opening support sales in conjunction with the opening of 7 new stores and a customer appreciation sale marking the fifth anniversary of the listing, and worked to acquire new customers and build a loyal customer base.」

    The company continues customer acquisition and customer-loyalty initiatives through jewelry events, outlet sales, opening support sales for 7 stores and a customer appreciation sale marking the fifth anniversary of the listing.
  16. FY2017-Q2RestatedAnnual report

    「As sales initiatives, in addition to promotional activities such as jewelry events and outlet sales, we conducted opening support sales in conjunction with the opening of 4 new stores and promotional activities such as temporary-closing sales at renovated or relocated stores, and worked to acquire new customers and build a loyal customer base.」

    The company continues acquiring new customers and building a loyal customer base through jewelry events, outlet sales, opening support sales and temporary-closing sales.
  17. FY2017-Q1RestatedAnnual report

    「As sales initiatives, in addition to promotional activities such as jewelry events and outlet sales, we conducted opening support sales in conjunction with the opening of 3 new stores and worked to acquire new customers and build a loyal customer base.」

    The company continues customer acquisition and customer-loyalty initiatives through jewelry events, outlet sales and opening support sales for 3 new stores.
  18. FY2016RestatedAnnual report

    「As sales initiatives, in addition to strengthening event planning, we conducted sales activities including opening support sales held in conjunction with the opening of 4 new stores and special sales at renovated or relocated stores, and worked to acquire new customers and build a loyal customer base.」

    The company continues to use events, opening support sales and special sales at renovated or relocated stores to acquire new customers and build a loyal customer base.
  19. FY2016-Q3First statedAnnual report

    「We conducted sales activities, including opening support sales held in conjunction with the opening of 4 new stores and special sales at renovated or relocated stores, and worked to acquire new customers and build a loyal customer base.」

    The company uses sales held in conjunction with new store openings and renovations as means of acquiring customers and building a loyal customer base.
Moved together

"Store portfolio restructuring through new openings and closure of underperforming stores" moved the same way as this thread, in the same document, in 2 of its 19 moves.

222222★123456
  1. ★This thread
  2. 1Store portfolio restructuring through new openings and closure of underperforming stores2×
  3. 2Strengthening the product range around affordable products and strong-performing brands2×
  4. 3Full-scale launch of e-commerce and expansion of sales channels2×
  5. 4Strengthening recruitment and employee development2×
  6. 5Improving operational efficiency and supporting sales staff through digital and IT investment2×
  7. 6Reconfiguring sales floors through store renovations, relocations and expansions2×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
Happiness and D's next results are scheduled for 2026-10-15. Read the earnings preview
News
No news is linked to this thread yet. When an article touches it, it will appear here by date.