Strengthening the product range around affordable products and strong-performing brands

「In response to these circumstances, as described in “2. Analysis of the Financial Position, Operating Results and Cash Flows by Management (1) Financial Position and Operating Results,” the Group is expanding its vintage product offerings and strengthening jewelry, bullion and casual-brand products.」

「By scaling back imported branded miscellaneous goods and watches and expanding high-margin jewelry and private-brand (PB) products, the gross profit margin reached 40.6%.」

「As part of the structural reforms at ハピネス・アンド・ディ, we continued expanding jewelry and private-brand (PB) products, which had been underway since the previous fiscal year, strengthened strong-selling bullion and unisex products, expanded the number of jewelry-focused stores from 17 at the end of the previous fiscal year to 22, and advanced initiatives including customer management through CRM and stronger customer service capabilities through AI role-playing.」

「During the fiscal year, in response to changes in the operating environment, we scaled back imported branded miscellaneous goods and watches and promoted the expansion of high-margin jewelry and private-brand products. The gross profit margin improved in line with the rising sales mix of jewelry.」

「For bags and accessories, PB products performed above target, while a review of the product range led to strong sales for some overseas brands.」

「For strong-selling gold products, we worked to expand the range and improve margins. For inventory, we also worked to optimize purchasing and inventory levels by product category.」

「As part of the structural reforms at ハピネス・アンド・ディ, we scaled back imported branded miscellaneous goods and watches and expanded high-margin jewelry and private-brand (PB) products. As part of our product strategy, we strengthened sales of high-margin PB leather goods and bags and introduced new PB jewelry products. We also worked to expand the range of strong-selling gold products.」

「To respond to changes in the operating environment, we will scale back imported branded miscellaneous goods and watches and promote the expansion of high-margin jewelry and private-brand products.」

「We also began selling down jackets as apparel products under our private brand.」

「The company also sought to strengthen H&D leather products and introduce new jewelry and apparel products as private-label products.」

「Jewelry sales were ¥544.803 million, comprising ¥811.279 million on a gross presentation basis, compared with ¥795.205 million in the same quarter of the previous year, as we strengthened high-priced products centered on original-brand products.」

「Jewelry sales were ¥2,026.633 million, up 6.4% from the cumulative second-quarter period of the previous fiscal year, owing to stronger promotion of priority products centered on original-brand products and expanded offerings of strong-selling gold-related products.」

「Jewelry sales were ¥795.205 million, up 5.9% year on year, owing to stronger promotion of priority products centered on original-brand products and expanded offerings of strong-selling gold-related products.」

「As sales initiatives, in response to the consumption tax increase, we strengthened products that attract customers and implemented improvement measures such as changing the layouts of stores targeted for enhanced measures and promotional campaigns such as support sales for new stores. We also worked to tighten inventory management, create more attractive stores, review staffing allocations and train sales staff, and after reopening operations from mid-May, worked to recover sales through promotional campaigns including direct mail.」

「For bags and accessories, although we introduced new products from overseas brands and strengthened products in attractively priced ranges, sales of high-priced branded products were weak, resulting in sales of ¥5,854.763 million, down 1.7% year on year.」

「As sales initiatives, we worked to address the rush in demand before and the decline in demand after the consumption tax increase, while implementing improvement measures such as changing the layouts of stores targeted for enhanced measures and promotional campaigns such as support sales for new store openings and Black Friday sales.」

「As sales initiatives, we continued expanding the range of products at attractive price points, worked to strengthen sales of high-priced national brands with strong demand, and implemented promotional campaigns such as watch fairs and outlet sales.」

「As sales initiatives, we continued developing open displays that allow customers to pick up and choose products and expanding the range of products at attractive price points, while implementing promotional campaigns including support sales for 6 new store openings, advance sales events for high-priced products, and jewelry and Italian-brand campaigns.」

「As sales initiatives, we continued developing open displays that allow customers to pick up and choose products and expanding the range of products at attractive price points, while implementing promotional campaigns including support sales for 4 new store openings, advance sales events for high-priced products, and jewelry and Italian-brand campaigns.」

「As sales initiatives, we continued developing open displays that allow customers to pick up and choose products, expanding the range of products at attractive price points, and implementing promotional campaigns such as support sales for 4 new store openings and watch fairs.」

「We expanded sales areas where customers can handle products, worked to expand products in attractively priced ranges and products with high gross margins, held advance sales events for high-priced branded products, introduced new brands, strengthened bundle sales of value products and enhanced in-store presentations, thereby working to increase sales and improve margins.」

「As part of our product initiatives, we expanded sales areas where customers can handle products, worked to expand products in attractively priced ranges and products with high gross margins, held advance sales events for high-priced branded products, introduced new brands, strengthened bundle sales of value products and enhanced in-store presentations, thereby working to increase sales and improve margins.」

「As part of our product initiatives, we expanded open-display sales areas using flat display fixtures and worked to increase customer traffic by expanding products in attractively priced ranges. We also held advance sales events for high-priced branded products, strengthened bundle sales of value products and expanded sales-floor presentations for strong-selling brands.」

「As part of our product initiatives, we worked to expand the range of products in attractively priced ranges through open displays, while holding advance sales events for high-priced branded products and introducing featured products in AEON Group's Black Friday campaign.」

「As part of our product initiatives, we changed sales-floor layouts to increase customer traffic and worked to expand products in attractively priced ranges and strengthen strong-selling brands.」

「As part of our product initiatives, we changed sales-floor layouts to increase customer traffic and worked to expand products in attractively priced ranges and strengthen strong-selling brands.」