New customer acquisition through a combination of online and mass media
First written in FY2016-Q3. 10 of 31 entries say "Restated". Latest entry: 2026-10-01.
Tea Life moved to the "Worse" side of this theme in 2026.
The whole theme swung hardest in 2025: 1 of 7 companies on the "Worse" side.
0 other companies' latest entry also says "Worsened".
- FY2026-H1Lower sales due to the shrinking catalog market and e-commerce competitionAnnual report
「Meanwhile, due to factors including the overall contraction of the catalog mail-order market and intensifying competition resulting from the increase in the number of competing vendors on e-commerce marketplaces, net sales were ¥4,857 million, down 12.8% from the previous interim consolidated period.」
While improving customer acquisition efficiency and optimizing the scale of sales promotion, the company’s net sales fell 12.8% from the interim period of the previous year due to the shrinking catalog shopping market and intensifying competition on e-commerce marketplaces. - FY2025-H1Lower sales due to intensifying competition and other factorsAnnual report
「Meanwhile, due to factors including the contraction of the supplement market caused by the red yeast rice issue at another company and intensifying competition as the number of competing stores on e-commerce malls increased, revenue was ¥5,570 million, down 11.5% from the previous interim consolidated accounting period.」
While working to improve customer acquisition efficiency and optimize the scale of sales promotion, the company’s wellness business net sales fell 11.5% from the interim period of the previous year due to intensifying competition, including an increase in competing stores on e-commerce marketplaces. - FY2024-Q3Difficulty attracting customers to e-commerce marketplaces amid intensifying competitionAnnual report
「In the retail business, the company expanded sales promotion in e-commerce, mainly through LINE and social media, and worked to review creative materials for customer acquisition. However, it struggled to attract customers on increasingly competitive e-commerce marketplaces.」
It states that, although the company expanded sales promotion through LINE and social media and revised its customer-acquisition creative materials, it struggled to attract customers on increasingly competitive e-commerce marketplaces. - FY2024-Q1AdvancedAnnual report
「The company actively pursued customer acquisition through catalog shopping.」
For new customer acquisition, it actively pursued customer acquisition through catalog shopping. However, the retail business posted lower sales due to intensifying competition and other factors. - FY2023-Q1Retail business struggles due to a decline in customer numbersAnnual report
「Although the company implemented sales promotions tailored to customer loyalty and revised its creative materials for new customer acquisition in its catalog channel, it struggled because of the decline in customer numbers.」
It states that, while implementing sales promotions tailored to customer loyalty and revising creative materials for new customer acquisition, the retail business struggled because of the decline in customer numbers. - FY2022Stagnant customer growth due to less efficient customer acquisitionAnnual report
「However, customer growth stagnated as customer acquisition became less efficient, and the company struggled in terms of both sales and profit.」
While advancing digital initiatives and expanding sales of new products, it continues to face less efficient customer acquisition and stagnant customer growth. - FY2022-Q2Stagnant customer growth due to less efficient customer acquisitionAnnual report
「In the retail business, the company focused on strengthening sales promotion through public relations activities and campaigns on social media, rolling out the digital catalog 「茶んす」, and improving convenience through LINE functions, while the number of customers stagnated because customer acquisition became less efficient.」
It states that, although the company pursued customer acquisition through social media, campaigns, digital catalogs and LINE features, customer growth stagnated because customer acquisition became less efficient. - FY2021-Q3AdvancedAnnual report
「We worked to enhance brand value and expand sales by renewing “hugm Natural Shampoo,” a core product for acquiring new customers, obtaining “Shimada no Ippin” certification in Shimada, Shizuoka Prefecture, and launching a product brand website.」
For new customer acquisition, it is advancing sales promotion and brand-awareness measures combining the renewal of “hugm,” its core customer-acquisition product, regional certification and the launch of a brand website. - FY2020AdvancedAnnual report
「For new customer acquisition, the company focused on acquisition through the well-performing all-in-one shampoo “ｈｕｇｍ（ハグム）,” which contains tea seed oil from Shizuoka Prefecture and serves as a front-end product, while reviewing the management of advertising and promotional expenses and working to improve profitability.」
For new customer acquisition, it is using the well-performing “hugm” as a front-end product in conjunction with a review of advertising and promotional expense management. - FY2020-Q3AdvancedAnnual report
「For new customer acquisition, the company is reviewing the management of advertising expenses, including shifting toward cost-effective products such as “ｈｕｇｍ（ハグム）” as front-end products」
For new customer acquisition, it is shifting advertising toward cost-effective products and reviewing the management of advertising expenses. - FY2020-Q2RestatedAnnual report
「In addition to focusing on acquiring new customers and retaining subscription members by expanding sales of core products such as “メタボメ茶” and the all-in-one shampoo “ｈｕｇｍ（ハグム）”」
The company continues to acquire new customers and secure subscription members by expanding sales of core products. - FY2020-Q1AdvancedAnnual report
「In October 2019, the Company opened the “Tealife Overseas Flagship Store” on Tmall Global, Alibaba Group’s leading Chinese e-commerce marketplace, and began sales.」
There was tangible progress in acquiring new customers and developing overseas sales channels, with the opening of a flagship store on China’s largest e-commerce marketplace and the start of sales. - FY2019RestatedAnnual report
「In overseas sales, the company worked to expand its sales channels in Asia, mainly Taiwan, by opening stores on local internet sites and social media and at pop-up stores, while focusing on improving repeat purchases through customer events and other activities.」
It continues to acquire customers, including overseas customers, through a combination of online channels, social media, pop-up stores and customer events. - FY2019-Q3AdvancedAnnual report
「In overseas sales, the company worked to expand its sales channels in Asia, particularly Taiwan, by opening stores on local websites, social media platforms and at pop-up stores. It also focused on improving repeat purchase rates by holding customer interaction events based on local media coverage.」
In addition to conventional customer acquisition through overseas operations and online channels, it is using pop-up stores and local customer events as specific sales promotion measures. - FY2019-Q2RestatedAnnual report
「The company focused on acquiring new customers and retaining subscription members.」
It continues to prioritize acquiring new customers and retaining subscription members. - FY2019-Q1RaisedAnnual report
「In addition to focusing on developing new overseas markets and other channels following Taiwan」
In addition to its conventional efforts to acquire new customers and develop overseas channels, it is expanding its target markets to overseas markets following Taiwan and to new channels. - FY2018Slower growth in new customers and subscription membersAnnual report
「This was due to slower growth in the number of new customers and subscription members in the retail business, causing net sales to fall below plan.」
It states that, while continuing to acquire new customers and retain subscription members, growth in both categories slowed and net sales fell short of plan. - FY2018-Q3RestatedAnnual report
「In addition, as an investment in the future, the company has focused on developing strategic products, acquiring new customers and developing new markets, including overseas markets.」
It continues to invest in the future through the development of strategic products, acquisition of new customers and development of new markets, including overseas markets. - FY2018-Q2RestatedAnnual report
「In addition to working to acquire new customers through advertising campaigns for core products such as “メタボメ茶” and “ダイエットプーアール茶”」
It continues to acquire new customers through advertising campaigns for core products. - FY2018-Q1RestatedAnnual report
「In addition, as an investment in the future, the company focused on developing strategic products, acquiring new customers, and developing new sales channels, including overseas channels.」
It continues to invest in the future by developing strategic products, acquiring new customers and developing new sales channels, including overseas channels. - FY2017AdvancedAnnual report
「The company focused on reactivating dormant customers through outbound initiatives and developing new customers using the internet.」
In addition to acquiring new customers through conventional online advertising and other means, it identifies outbound marketing to dormant customers and online customer acquisition as initiatives. - FY2017-Q3RestatedAnnual report
「The company will concentrate its advertising around events held by major online marketplaces and work to expand the share of its own products within those marketplaces, while」
It continues to acquire customers through advertising campaigns around major online marketplace events and by expanding its share within those marketplaces. - FY2017-Q2RestatedAnnual report
「In the growing e-commerce market, the company will concentrate its advertising around events held by major online marketplaces and work to expand the share of its own products within those marketplaces」
It continues to run advertising campaigns around events held by major online marketplaces and expand the share of its own products within those marketplaces. - FY2017-Q1RestatedAnnual report
「In the growing e-commerce market, the company concentrated its advertising around events held by major online marketplaces and worked to expand the share of its own products within those marketplaces」
It continues to run advertising campaigns around events held by major online marketplaces and expand the share of its own products within those marketplaces. - FY2016RestatedAnnual report
「While increasing the advertising ratio allocated to growing online media, the company placed advertisements as appropriate in media such as television and newspapers according to the target customer segment, focusing on acquiring new customers.」
It continues to pursue an advertising policy of increasing the share allocated to online media while combining television, newspapers and other media according to the customer segment. - FY2016-Q3First statedAnnual report
「While increasing the advertising ratio allocated to growing online media, the company placed advertisements as appropriate in media such as television and newspapers according to the target customer segment, focusing on acquiring new customers.」
It describes measures to increase the advertising ratio allocated to online media while selectively using television, newspapers and other media according to the customer segment.