Advertising and promotion to raise brand awareness
First written in FY2016. 18 of 30 entries say "Restated". Latest entry: 2026-09-30.
The whole theme swung hardest in 2019: 1 of 12 companies on the "Worse" side.
12 other companies' latest entry also says "Advanced".
- 2026-09-30AdvancedManagement Planning
「Strengthen promotions using social media, expand distribution through select shops and promote sales activities at directly operated stores」
ブランド認知向上策として、SNS、セレクトショップ、直営店舗を用いた具体的な販促施策を示している。 - FY2026RestatedAnnual report
「In marketing, the company will identify effective advertising and sales promotion measures and pursue them strategically to improve awareness of the “BRUNO” and “MILESTO” brands.」
It has reaffirmed its policy of selectively and strategically pursuing advertising and sales promotion to improve awareness of BRUNO and MILESTO. - FY2025AdvancedAnnual report
「As greater awareness and stronger products under the “BRUNO” brand in overseas markets are directly linked to sales, the company will strengthen cooperation with distributors and business partners familiar with overseas markets, expand advertising investment and work to improve awareness of the “BRUNO” brand.」
It explicitly sets out plans to improve awareness and product strength for BRUNO overseas by strengthening cooperation with distributors and business partners and increasing advertising investment. - FY2024RestatedAnnual report
「In marketing, the company will identify effective advertising and sales promotion measures and pursue them strategically to improve awareness of the “BRUNO” and “MILESTO” brands.」
It has reaffirmed its policy of strategically pursuing advertising and sales promotion to improve awareness of BRUNO and MILESTO. - FY2024-Q2AdvancedAnnual report
「Within one month of launch, the “Electric Milk Coffee Maker” and “Lightweight Stainless Steel Screw Bottle” ranked first and second, respectively, in their e-commerce categories. Exposure for “BRUNO” brand products also increased among influencers and on review sites, steadily expanding awareness of the “BRUNO” brand in China.」
It explains that, within one month of launching direct sales in China, the products ranked first and second in their e-commerce categories, while exposure among influencers and on review sites also increased. - FY2023RestatedAnnual report
「In marketing, the Company will strategically pursue advertising and sales promotions, centered on the BRUNO interior-products brand.」
It has reaffirmed its policy of continuing advertising and sales promotion centered on BRUNO. - FY2023-Q2AdvancedAnnual report
「As promotions were strengthened for the brand's 10th anniversary, the limited-edition color of the “Compact Hot Plate” steadily increased unit sales, taking cumulative sales beyond 3 million units.」
It explains that promotions were strengthened to coincide with the BRUNO brand's 10th anniversary, contributing to growth in sales of the limited-edition colors. - FY2022RestatedAnnual report
「In marketing, the Company will strategically pursue advertising and sales promotions, centered on the BRUNO interior-products brand.」
It has reaffirmed its policy of strategically pursuing advertising and sales promotion centered on BRUNO. It also explains the impact of television commercials, web advertising and YouTube advertising. - FY2022-Q3RestatedAnnual report
「In addition, kitchen appliances such as the “Steam & Bake Toaster” and “Multi Stick Blender” have increasingly been featured on television programs and in magazines as popular cooking appliances, while recipes and campaigns have been actively distributed via social media.」
It continues to promote awareness and sales through product exposure on television and in magazines, as well as the distribution of recipes and campaigns via social media. - FY2022-Q2AdvancedAnnual report
「In addition, television commercials have been broadcast since October 2021 to improve awareness of “BRUNO” brand products more than ever, resulting in kitchen appliance sales, including the Steam & Bake Toaster, exceeding those in the same period of the previous year.」
For BRUNO, television commercials have been broadcast since October 2021 to improve brand awareness. In Taiwan, large-format signage advertising and media exposure for hot plates were also implemented. - FY2022-Q1RestatedAnnual report
「As for profit, while promoting cost reductions through operational reforms such as encouraging telework, the company incurred strategic advertising expenses to improve awareness of the “BRUNO” brand.」
It continues to make strategic advertising expenditures aimed at improving awareness of the BRUNO brand. - FY2021-Q3AdvancedAnnual report
「Sales significantly exceeded those in the same period of the previous year, aided by the advertising impact of limited-edition colors and videos distributed as part of the Valentine's Day campaign.」
It implemented limited-edition colors and video distribution for the Valentine's Day campaign as new promotional initiatives, citing them as factors behind the growth in sales of BRUNO products. - FY2021-Q2AdvancedAnnual report
「In addition, brand awareness increased as a result of launching the “BRUNO” fan site and gaining media exposure.」
It explains that a BRUNO fan site was launched and media exposure was newly secured, contributing to higher brand awareness. - FY2021-Q1AdvancedAnnual report
「The Company's hot plate and hot-sandwich maker were featured as popular products on Instagram and other social media and television programs. As a result, BRUNO's brand awareness increased, and the purchase rate improved through a higher brand-search rate on sales websites and other factors.」
The Company explains that BRUNO's brand awareness and brand-search rate on sales websites improved through product features on social media and television programs. - FY2020RestatedAnnual report
「In marketing, the Company will strategically pursue advertising and sales promotions, centered on the BRUNO interior-products brand.」
The Company has reaffirmed in its annual plan its policy of strategically conducting advertising and sales promotions centered on BRUNO. - FY2020RestatedAnnual report
「The flagship compact hot plate further raised awareness by being featured on a television program as a popular home appliance, among other exposure,」
The Company continues its policy of strategically pursuing advertising and sales promotions while raising awareness of BRUNO through product features on television programs and other measures. - FY2020-Q3RestatedAnnual report
「The Company's flagship compact hot plate was featured in numerous media outlets, including television programs,」
The Company continues to raise brand awareness through media exposure, including television programs. The introduction of new advertising media is not expressly stated. - FY2020-Q2AdvancedAnnual report
「The compact hot plate, a core product, was featured in the Company's first television commercial from November through December and appeared on a television program introducing popular kitchen products. This raised brand awareness and drove sales during the Christmas gift season and other campaigns.」
As measures to raise brand awareness, the Company aired its first television commercial and had its products featured on television programs. - FY2019-Q2RestatedAnnual report
「In the retail business for housing-related lifestyle products, the Company opened 4 new stores during the period, and e-commerce sales, which it has been strengthening through advertising and sales promotions, substantially exceeded those of the year-earlier period.」
The Company continues to strengthen sales through advertising and sales promotions. - FY2019-Q1RestatedAnnual report
「As a result of implementing a strategy of increasing advertising and sales-promotion expenses from the previous fiscal year to raise awareness of its proprietary product brands,」
The Company continues measures to increase advertising and sales-promotion expenses to raise awareness of its proprietary product brands. - FY2018-Q3RestatedAnnual report
「E-commerce sales, which the Company has been strengthening through advertising, substantially exceeded those of the year-earlier period.」
The Company continues to strengthen e-commerce sales through advertising. - FY2018-Q2RestatedAnnual report
「The Company will strategically invest in advertising and strengthen e-commerce sales to expand sales through higher-gross-margin channels and pursue earnings growth.」
The Company has reiterated its policy of strengthening e-commerce sales through advertising and expanding earnings. - FY2017RestatedAnnual report
「The Company will actively strengthen advertising in cooperation with the RIZAP Group to raise brand awareness. Specifically, it will use web advertising, transit advertising, magazine tie-ups, influencers and events.」
The Company continues its policy of strengthening advertising and promotions to raise brand awareness, listing web advertising, transit advertising, magazine tie-ups, influencers and events among the measures. - FY2017-Q3RestatedAnnual report
「This fiscal year, the Company is increasing advertising expenses from the previous fiscal year based on a strategy to raise product awareness.」
The Company continues measures to increase advertising expenses from the previous fiscal year to raise product awareness. - FY2017-Q2RestatedAnnual report
「This fiscal year, we are investing substantially more in advertising and promotional expenses than in the previous fiscal year under our strategy of raising product awareness.」
The initiative of materially increasing advertising and promotional expenses to raise awareness continues, although the wording has changed from brand awareness to product awareness. - FY2017-Q1RestatedAnnual report
「This fiscal year, we invested substantially more in advertising and promotional expenses than in the previous fiscal year under our strategy of raising brand awareness. As a result, the ordinary loss was ¥19 million, a decline of ¥9 million, and the quarterly net loss was ¥21 million, a decline of ¥8 million.」
Explains that advertising investment to raise brand awareness continued and was substantially higher than in the previous fiscal year. - FY2016First statedAnnual report
「We made strategic investments in advertising and promotion with a view to the future in order to raise brand awareness.」
Explains that advertising and promotional expenses were invested strategically during the period.