Expanding e-commerce sales
First written in FY2016. 28 of 42 entries say "Advanced", first in FY2017-Q1. Latest entry: 2026-09-30.
The whole theme swung hardest in 2022: 1 of 10 companies on the "Worse" side.
0 other companies' latest entry also says "Raised".
- 2026-09-30RaisedManagement Planning
「国内EC売上 3か年計画」
国内EC売上について、2029年6月期に7,500百万円を目標とする計画を示し、従来のEC拡大テーマをより長期かつ具体的な数値目標へ引き上げている。 - FY2026Lower e-commerce sales; strong catalogue gift salesAnnual report
「Internet sales 4,625 99.1」
Internet sales amounted to ¥4,625 million, or 99.1% of the same period of the previous year. Meanwhile, individual products such as gift catalogues performed well. - FY2026-H1Strong catalog-gift sales; lower e-commerce revenueAnnual report
「E-commerce sales of gift catalogues and seasonal products remained strong. Gift catalogue sales in particular reached 122% of the same period of the previous year, setting a new record for sales value.」
While total e-commerce and mail-order revenue fell below the ¥2,691 million recorded in the same period of the previous year, at ¥2,539 million, gift catalogue sales reached 122% of the same period of the previous year and set a new record for sales value. - FY2025AdvancedAnnual report
「The breakdown of the home and lifestyle products retail business by retail format is as follows.」
Internet sales amounted to ¥4,929 million, or 122.5% of the same period of the previous year, as gift catalogues and seasonal accessories grew on e-commerce sites such as Amazon. - FY2025-H1AdvancedAnnual report
「In the home and lifestyle products retail business, e-commerce sales remained strong, with sales of kitchen appliances and gift catalogues on e-commerce marketplace sites such as Amazon growing during the year-end shopping season.」
Sales of kitchen appliances and gift catalogues grew on e-commerce marketplaces such as Amazon, increasing e-commerce and mail-order sales from ¥1,823 million in the same period of the previous year to ¥2,691 million. - FY2024AdvancedAnnual report
「In the home and lifestyle products retail business, strong gift catalogue sales drove growth on the company’s own e-commerce site. Sales on marketplace sites such as Rakuten and Amazon also grew as a result of marketing initiatives. As a result, e-commerce revenue reached 105% of the previous fiscal year.」
Gift catalogue sales on the company’s own e-commerce site and marketing initiatives on marketplace sites contributed to a recovery in e-commerce sales to 105% of the previous fiscal year. - FY2024-Q3Strong performance from the company’s own e-commerce site, recovery on marketplace sitesAnnual report
「In the home and lifestyle products retail business, sales of gift catalogues performed well and drove growth on the company’s own e-commerce site. Meanwhile, sales on marketplace sites such as Rakuten and Amazon declined year on year following the reversal of the COVID-19-related special demand for kitchen appliances, but exceeded the previous year’s sales from January 2024 onward as a result of operational improvements and other measures. As a result, e-commerce revenue reached 96% of the same period of the previous year.」
Gift catalogue sales grew on the company’s own e-commerce site. Marketplace sales declined following the reversal of COVID-19-related special demand, but exceeded the previous year’s sales from January 2024 onward as a result of operational improvements, bringing total e-commerce sales to 96% of the same period of the previous year. - FY2024-Q2Decline in marketplace sales despite continued company initiativesAnnual report
「As noted above, gift catalogue sales remained strong in e-commerce. The company also implemented various measures, including selling collaboration products and strengthening advertising targeting new customers. Meanwhile, sales on marketplace sites such as Rakuten and Amazon declined partly because stay-at-home demand had subsided. As a result, e-commerce revenue fell to 85% of the same period of the previous year.」
The company offered gift catalogues, collaboration products and advertising targeting new customers, while total e-commerce sales reached 85% of the same period of the previous year due to lower sales on marketplace sites such as Rakuten and Amazon. - FY2024-Q1WorsenedAnnual report
「Meanwhile, sales on marketplace sites such as Rakuten and Amazon declined partly because stay-at-home demand had subsided. As a result, e-commerce revenue fell to 77% of the same period of the previous year.」
The company offered gift catalogues, collaboration products and advertising targeting new customers, while total e-commerce sales fell to 77% of the same period of the previous year due to lower marketplace sales, further declining from the 86% disclosed for the previous period. - FY2023WorsenedAnnual report
「Meanwhile, sales on marketplace sites such as Rakuten and Amazon declined partly because stay-at-home demand had subsided. As a result, e-commerce revenue fell to 86% of the previous fiscal year.」
The company offered gift catalogues, collaboration products and advertising targeting new customers, while total e-commerce sales reached 86% of the previous fiscal year due to lower sales on marketplace sites. - FY2023-Q3WorsenedAnnual report
「In e-commerce sales, the company implemented various measures, including launching gift catalogue sales, selling collaboration products, offering various lucky bags and strengthening advertising targeting new customers. Meanwhile, sales on marketplace sites such as Rakuten and Amazon declined partly because stay-at-home demand had subsided. As a result, e-commerce revenue fell to 89% of the same period of the previous year.」
The company offered gift catalogues, collaboration products, lucky bags and advertising targeting new customers, while total e-commerce revenue reached 89% of the same period of the previous year due to lower sales on marketplace sites. - FY2023-Q2Strong performance from the company’s own e-commerce site, decline on marketplace sitesAnnual report
「The company unified the membership bases of its directly operated stores and own e-commerce site and introduced an app and online customer service, increasing the repeat-customer sales ratio on its own e-commerce site. As a result of various measures, including lucky-bag promotions, December order value on its own e-commerce site reached a record high of 156% of the previous year. Meanwhile, sales on marketplace sites such as Rakuten and Amazon declined partly because stay-at-home demand had subsided. As a result, e-commerce revenue reached 92% of the same period of the previous year.」
Membership integration, the app, online customer service and lucky-bag promotions brought December order value on the company’s own e-commerce site to 156% of the previous year, while total e-commerce sales reached 92% of the same period of the previous year due to lower sales on marketplace sites such as Rakuten and Amazon. - FY2023-Q1Decline in e-commerce sales centered on marketplace sitesAnnual report
「In e-commerce sales, the company’s own e-commerce site saw a higher conversion rate as a result of various sales promotion measures, while sales on marketplace sites such as Rakuten and Amazon declined partly because stay-at-home demand had subsided. As a result, e-commerce revenue reached 86% of the same period of the previous year.」
Sales conversion on the company’s own e-commerce site improved through sales promotion measures, but total e-commerce sales fell to 86% of the same period of the previous year due to lower sales on marketplace sites such as Rakuten and Amazon. - FY2022AdvancedAnnual report
「Internet sales amounted to ¥4,551 million, or 105.6% of the same period of the previous year.」
Internet sales amounted to ¥4,551 million, or 105.6% of the same period of the previous year. The company also cited television commercials, YouTube advertising and measures targeting existing customers as factors behind sales growth. - FY2022-Q3AdvancedAnnual report
「In the home and lifestyle products retail business, the company strengthened sales promotions in its e-commerce business by introducing an app to increase repeat purchases by existing customers and launching a toaster trade-in campaign to encourage replacement purchases. As a result, revenue reached 107% of the same period of the previous year.」
The company introduced an app for existing customers and a toaster trade-in campaign through e-commerce, bringing revenue to 107% of the same period of the previous year. - FY2022-Q2AdvancedAnnual report
「As a result of television commercials, social media and other advertising, anniversary sales campaigns following the company name change and improvements to its logistics system, the company’s e-commerce sales revenue reached 116% of the same period of the previous year.」
Television commercials, social media advertising, anniversary sales campaigns and improvements to the logistics system brought e-commerce revenue to 116% of the same period of the previous year. - FY2022-Q1AdvancedAnnual report
「Supported by improvements in the convenience of its e-commerce site and the effects of television commercials, social media and other advertising, the company’s e-commerce sales revenue reached 107% of the same period of the previous year.」
Through improvements to the convenience of its e-commerce site and television commercials, social media advertising and other measures, e-commerce sales revenue reached 107% of the same period of the previous year. - FY2021-Q3AdvancedAnnual report
「Brand awareness increased as a result of launching a fan site for BRUNO and gaining media exposure. Sales on marketplace sites such as Amazon and Rakuten also grew significantly following improvements to the logistics system. In addition, the company improved convenience by introducing in-store pickup and adding electronic payment methods, among other measures. As a result, e-commerce revenue reached 203% of the same period of the previous year.」
The company strengthened its logistics system, expanded marketplace sales, introduced in-store pickup and added electronic payment methods, among other measures. E-commerce revenue reached 203% of the same period of the previous year. - FY2021-Q2AdvancedAnnual report
「Brand awareness increased as a result of launching a fan site for BRUNO and gaining media exposure. Sales on marketplace sites such as Amazon and Rakuten also grew significantly, resulting in e-commerce revenue reaching 194% of the same period of the previous year.」
E-commerce sales expanded through the fan site, media exposure and marketplace sites such as Amazon and Rakuten, with revenue reaching 194% of the same period of the previous year. - FY2021-Q1AdvancedAnnual report
「Sales of e-commerce products, which have a high operating profit margin, increased to 191% of the same period of the previous year, offsetting the decline in sales at directly operated stores.」
Capturing demand from stay-at-home consumption, e-commerce revenue reached 191% of the same period of the previous year, offsetting the decline in sales at directly operated stores. - FY2020AdvancedAnnual report
「For e-commerce, where significant sales growth is expected, we will implement measures centered on our own e-commerce site, including selling limited-edition and online-only products and linking services with directly operated stores to increase purchase frequency among existing customers. We will also seek to expand sales by strengthening sales on major marketplace sites to acquire new customers.」
The company identified sales of limited-edition and online-only products, service integration with directly operated stores and stronger sales on major marketplace sites as specific measures. Internet sales amounted to ¥2,386 million, or 160.5% of the previous fiscal year. - FY2020-Q3AdvancedAnnual report
「As online retail sales expanded worldwide amid the spread of COVID-19, the company’s e-commerce sales grew significantly, reaching 140% of the same period of the previous year.」
Amid the expansion of online retail driven by requests to refrain from going out and other factors, the company’s e-commerce sales reached 140% of the same period of the previous year. - FY2020-Q2AdvancedAnnual report
「In the home and lifestyle products retail business, e-commerce sales performed well, driven by a significant increase in new and repeat customers resulting from advertising through social media and other channels, rising to 150% of the same period of the previous year.」
Advertising through social media and other channels increased the number of new and repeat customers, and e-commerce sales reached 150% of the same period of the previous year. - FY2020-Q1AdvancedAnnual report
「At the MILESTO travel products brand, limited-edition products such as highly water-resistant bags also contributed to sales. Sales through the company’s own website and e-commerce sites such as AMAZON increased to 143% of the same period of the previous year, partly reflecting special demand ahead of the consumption tax increase, contributing to further revenue growth.」
At MILESTO, sales of limited-edition bags and e-commerce sales through the company’s own website, AMAZON and other sites reached 143% of the same period of the previous year, and sales continued to expand. - FY2019-Q3AdvancedAnnual report
「In addition, by integrating membership services across stores and online and improving the convenience of the sales site on its own website, the company acquired new customers and increased repeat customers. As a result, e-commerce sales increased to 155% of the same period of the previous year, contributing to further revenue growth.」
The company integrated membership services across stores and online and improved the convenience of its sales site, increasing e-commerce sales to 155% of the same period of the previous year. - FY2019-Q2AdvancedAnnual report
「The fact that e-commerce sales, which the company is strengthening through advertising and sales promotions, significantly exceeded the same period of the previous year」
The company explained that sales significantly exceeded the same period of the previous year as a result of strengthening e-commerce sales through advertising and sales promotions. - FY2019-Q1AdvancedAnnual report
「The fact that sales in e-commerce, where the company is strengthening sales through advertising, significantly exceeded the same period of the previous year」
The company explained that sales significantly exceeded the same period of the previous year as it continued to strengthen e-commerce sales through advertising. - FY2018RaisedAnnual report
「In e-commerce, we will make active investments in systems and advertising to accelerate store openings on e-commerce marketplaces, improve customer convenience and strengthen e-commerce marketing in collaboration with the RIZAP Group.」
In addition to strengthening staffing and advertising investment, the company is expanding its measures to include opening stores on e-commerce marketplaces, improving convenience, investing in systems and collaborating with the RIZAP Group on e-commerce marketing. Internet sales amounted to ¥953 million. - FY2018-Q3RaisedAnnual report
「In the sales division, we will also work to improve earnings by leveraging the sales channels of both companies and strengthen the earnings structure by reviewing sales in the e-commerce field.」
The company is expanding the scope of measures to strengthen sales, including e-commerce, by mutually leveraging sales channels with シカタ and reviewing e-commerce sales. - FY2018-Q3AdvancedAnnual report
「In the home and lifestyle products retail business, the company opened 4 new stores, including a BRUNO brand store at Haneda Airport in February and GOOD GIFT GO, an experiential gift shop where gift-givers can enjoy the experience, in Zama in March. Sales in e-commerce, where the company is strengthening sales through advertising, also significantly exceeded the same period of the previous year. As a result, revenue was ¥2,618 million (¥1,841 million in the same period of the previous year) and operating profit was ¥82 million (¥33 million).」
Continuing to strengthen e-commerce sales through advertising, revenue from the retail business increased from ¥1,841 million in the same period of the previous year to ¥2,618 million. - FY2018-Q2AdvancedAnnual report
「E-commerce sales, which the company has been strengthening through advertising, significantly exceeded those in the same period of the previous year.」
Sales exceeded the same period of the previous year in e-commerce, where the company continues to strengthen sales through advertising. - FY2018-Q1AdvancedAnnual report
「As e-commerce sales, which the company has been strengthening through advertising, significantly exceeded those in the same period of the previous year, net sales were ¥751 million, compared with ¥572 million in the same period of the previous year, and operating profit was ¥15 million, compared with ¥14 million.」
Continued efforts to strengthen e-commerce sales through advertising increased net sales from ¥572 million in the same period of the previous year to ¥751 million. - FY2017AdvancedAnnual report
「In e-commerce, the company will strengthen its personnel, strategically invest in advertising and strengthen sales to expand sales through channels with higher gross margins, thereby working to increase earnings. Internet sales 602,244 23.7 +26.2」
It continued to strengthen e-commerce sales through increased staffing and advertising. Internet sales were ¥602 million, up 26.2% year on year. - FY2017-Q3RestatedAnnual report
「E-commerce sales, which the company has been strengthening through advertising, exceeded those in the previous fiscal year.」
It continues to describe the strengthening of e-commerce sales through advertising and sales exceeding those in the previous fiscal year. - FY2017-Q2AdvancedAnnual report
「It will strategically invest in advertising and strengthen e-commerce sales to expand sales through channels with higher gross margins.」
It explains that continued efforts to strengthen e-commerce sales through advertising resulted in e-commerce sales exceeding those in the previous fiscal year. - FY2017-Q1AdvancedAnnual report
「As e-commerce sales, which the company has been strengthening through advertising, exceeded those in the same period of the previous year, net sales were ¥572 million, compared with ¥564 million in the same period of the previous year, and operating profit was ¥14 million, compared with ¥42 million.」
It explains that continued efforts to strengthen e-commerce sales through advertising resulted in sales exceeding those in the same period of the previous year. - FY2016First statedAnnual report
「In e-commerce, we will substantially increase sales by strengthening our workforce and actively developing advertising.」
Identifies workforce expansion and advertising as the means of increasing e-commerce sales.