Komori
Management planning3140BRUNO,Inc.Trading & Wholesale

Business Plan and Growth Potential

The previous three-year plan for the fiscal years ending June 2026 through June 2028 was reviewed and updated to cover the fiscal years ending June 2027 through June 2029. While maintaining the target revenue level of ¥19.0 billion, the timing of its achievement has been pushed back by one year to the fiscal year ending June 2029, and the profit target for the fiscal year ending June 2028 has been lowered, among other revisions.

Worth reading
71In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Mixed performance
Direction inferred from the company’s description.
Scale
1
Year (timing of achieving the ¥19.0 billion revenue target)
Wording
Conditional
How definitive the wording is.

Items stated in the management plan

Partially revised
Medium-Term Management PlanPlan period Fiscal years ending June 2027 to June 2029
Publication date 30 September 2026
Net Sales0.0%
基準 19,000Target19,000million
Operating profit-13.7%
基準 2,350Target2,029million
Operating profit margin+1.0pt
基準 2,028Target2,029%
Net income for the current fiscal year+0.0%
基準 2,028Target2,029million

Each line is the climb from the baseline the document states to the target it sets. The slope is scaled against the largest climb in this document. For metrics expressed as percentages, differences are shown in percentage points (pt).The increase shown by the dotted line is calculated from the two reported figures because the company did not provide the amount of growth.

What happened to the previous planNet Sales 13,000 / Operating profit 600 / Net income for the current fiscal year 380 → Net Sales 12,877 / Operating profit 567 / Net income for the current fiscal year 818(Net Sales -0.9% / Operating profit -5.5% / Net income for the current fiscal year +115.3%)
Statements about the use of capital
Self-assessment of PBR and share priceMaintain a high PBR. Figure: Not disclosedPBR is a measure of how many times the share price is the book value per share.
Key initiatives
01Redesign the sales strategy for core products
02Expand into categories in growth markets
03Launch of high-end models
04Expand brand awareness
05Promote the development of kitchen, interior and travel products
06Expand products sold overseas
07Maintain a close focus on the beauty segment
08Collaboration
09Strengthen initiatives to capture gift demand
10Improve the UI/UX of the company’s own e-commerce site
11Strengthen e-commerce-exclusive products
12Change the policy governing distributor agreements in China
13Concentrate the overseas sales strategy on Asia
14Research overseas markets and develop a wide range of products suited to local markets
Plan assumptionsTaking into account changes in the external environment, conservatively estimate the effects and pace of transforming the earnings structure and reducing costs, Indonesia GDP growth: +5.0%; Vietnam GDP growth: +5.1%, For markets including East Asia, use IMF/WEO (April 2025) and United Nations data
Segment targetName Location / Sales target for the fiscal year ending June 2029 ¥2,300 million, Name EC / Sales target for the fiscal year ending June 2029 ¥7,500 million, Name Wholesale, etc. / Sales target for the fiscal year ending June 2029 ¥5,900 million, Name Overseas expansion / Sales target for the fiscal year ending June 2029 ¥3,300 million, Name Total / Sales target for the fiscal year ending June 2029 ¥19,000 million
Non-financial targetsIndicator Percentage of Female Managers / Target value 40% / Timing Not disclosed
Size of the Target MarketIndicator Nominal GDP of Asian markets / Figures US$259 million to US$395 million over 10 years / Source IMF/WEO (April 2025), Region Mainland China / GDP 18,748 (US$ billion) / Population 1,408 million people / Source IMF/WEO (April 2025), Region Japan / GDP 4,026 (US$ billion) / Population 124 million people / Source IMF/WEO (April 2025), Region Indonesia / GDP 1,396 (US$ billion) / Population 282 million people / Source IMF/WEO (April 2025), Region Vietnam / GDP 459 (US$ billion) / Population 101 million people / Source IMF/WEO (April 2025)
Risks identified by the company
Product Development
Overseas procurement (social unrest, natural disasters, etc.)
Overseas procurement (foreign exchange fluctuations)
Deferred Tax Assets
Inventory Management
Factory closures or suspension of operations
Product Liability
Overseas Sales
Reason for revision or withdrawal

Taking into account changes in the external environment, conservatively estimate the effects and pace of transforming the earnings structure and reducing costs. In light of continued uncertainty in the external environment, including geopolitical risks, the timing of achieving the target has been reviewed again on a conservative basis while maintaining the target level. As China distributor transactions have shifted from wholesale to a licensing model, revenue is expected to contract temporarily.

Items stated in the management plan
ItemDetails
Plan nameMedium-Term Management Plan
Plan periodFiscal years ending June 2027 to June 2029
Progress against the planPartially revised
Sales Target19,000 (fiscal year ending June 2028) → 19,000 (fiscal year ending June 2029)(0%)
Operating profit target2,350 (fiscal year ending June 2028) → 1,900 (fiscal year ending June 2029)(-19.1%)
Operating profit margin target12.4% (fiscal year ending June 2028) → 10.0% (fiscal year ending June 2029)(-19.4%)
Net income target1,500 (fiscal year ending June 2028) → 1,300 (fiscal year ending June 2029)(-13.3%)
Self-assessment of PBR and share priceMaintain a high PBR. Figure: Not disclosed
Segment targetName Location / Sales target for the fiscal year ending June 2029 ¥2,300 million, Name EC / Sales target for the fiscal year ending June 2029 ¥7,500 million, Name Wholesale, etc. / Sales target for the fiscal year ending June 2029 ¥5,900 million, Name Overseas expansion / Sales target for the fiscal year ending June 2029 ¥3,300 million, Name Total / Sales target for the fiscal year ending June 2029 ¥19,000 million
Non-financial targetsIndicator Percentage of Female Managers / Target value 40% / Timing Not disclosed
Plan assumptionsTaking into account changes in the external environment, conservatively estimate the effects and pace of transforming the earnings structure and reducing costs, Indonesia GDP growth: +5.0%; Vietnam GDP growth: +5.1%, For markets including East Asia, use IMF/WEO (April 2025) and United Nations data
Key initiativesRedesign the sales strategy for core products, Expand into categories in growth markets, Launch of high-end models, Expand brand awareness, Promote the development of kitchen, interior and travel products, Expand products sold overseas, Maintain a close focus on the beauty segment, Collaboration, Strengthen initiatives to capture gift demand, Improve the UI/UX of the company’s own e-commerce site, Strengthen e-commerce-exclusive products, Change the policy governing distributor agreements in China, Concentrate the overseas sales strategy on Asia, Research overseas markets and develop a wide range of products suited to local markets
Results under the previous planNet Sales 13,000 / Operating profit 600 / Net income for the current fiscal year 380 → Net Sales 12,877 / Operating profit 567 / Net income for the current fiscal year 818(Net Sales -0.9% / Operating profit -5.5% / Net income for the current fiscal year +115.3%)
Reason for revision or withdrawalTaking into account changes in the external environment, conservatively estimate the effects and pace of transforming the earnings structure and reducing costs. In light of continued uncertainty in the external environment, including geopolitical risks, the timing of achieving the target has been reviewed again on a conservative basis while maintaining the target level. As China distributor transactions have shifted from wholesale to a licensing model, revenue is expected to contract temporarily.
Size of the Target MarketIndicator Nominal GDP of Asian markets / Figures US$259 million to US$395 million over 10 years / Source IMF/WEO (April 2025), Region Mainland China / GDP 18,748 (US$ billion) / Population 1,408 million people / Source IMF/WEO (April 2025), Region Japan / GDP 4,026 (US$ billion) / Population 124 million people / Source IMF/WEO (April 2025), Region Indonesia / GDP 1,396 (US$ billion) / Population 282 million people / Source IMF/WEO (April 2025), Region Vietnam / GDP 459 (US$ billion) / Population 101 million people / Source IMF/WEO (April 2025)
Risks identifiedProduct Development, Overseas procurement (social unrest, natural disasters, etc.), Overseas procurement (foreign exchange fluctuations), Deferred Tax Assets, Inventory Management, Factory closures or suspension of operations, Product Liability, Overseas Sales
Publication date30 September 2026
Items this document does not state (8)
ROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalTotal investment planInvestment amount by sectorDate of board resolution

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

The company is taking into account changes in the external environment and conservatively estimating the effects and pace of transforming its earnings structure and reducing costs. It also cites continued uncertainty in the external environment, including geopolitical risks, the shift in its China business from wholesale distribution through distributors to a licensing model, and its latest results.

How to read this page

This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.
Business Plan and Growth Potential | BRUNO,Inc. (3140) timely disclosure | Komori