Development of New Sales Channels for Kitchen and Travel Products
First written in FY2016. 15 of 20 entries say "Advanced", first in FY2019-Q1. Latest entry: 2026-09-30.
3 other companies' latest entry also says "Advanced".
- 2026-09-30AdvancedManagement plan
「Concentrate the overseas sales strategy on Asia」
中国のビジネスモデル転換後も、アジア市場への集中、東南アジア・欧州の開拓検討、地域専売商品の導入により海外販路拡大を進める方針を具体化している。 - FY2026ReframedAnnual report
「Overall results were below the same period of the previous year, due in part to the impact of classifying some transactions with sales agents in China as license transactions included in the design business.」
For some sales in China, we changed the accounting classification from conventional sales transactions to license transactions in the design business, changing the composition of our overseas sales channels. - FY2026-H1AdvancedAnnual report
「In domestic wholesale sales, we focused on expanding sales of new kitchen appliances following hot plates and strengthening the product portfolio. In overseas sales, sales through cross-border e-commerce and other channels remained strong.」
In Japan, we are expanding distribution channels for new kitchen appliances following hot plates, while overseas we are pursuing sales through cross-border e-commerce and other channels. - FY2025ReframedAnnual report
「The subsidiary was established to strengthen the sales structure for our products in the Chinese market as part of efforts to expand overseas sales, and has worked to expand sales of our products. However, after comprehensively considering changes in the environment surrounding our Group's overseas business and progress in our overseas strategy, we determined that concentrating and streamlining management resources would contribute to the sustainable growth of our Group's overseas business going forward. Accordingly, we decided to dissolve and liquidate the subsidiary.」
Changed the policy for the Shenzhen subsidiary established to strengthen sales in China to dissolution and liquidation, with the aim of concentrating and streamlining management resources in light of changes in the overseas business environment and progress in strategy. - FY2024AdvancedAnnual report
「To shift its overseas sales structure from distributor sales to direct sales, the Company established a local subsidiary in China and opened a local e-commerce site, putting in place the structure needed for direct sales in China.」
Completed preparations to transition from agency sales to direct sales through the Chinese subsidiary and local e-commerce site. - FY2024-Q3AdvancedAnnual report
「For overseas sales, the Company has been shifting its sales strategy from distributor sales to direct sales to expand revenue. It launched a Chinese e-commerce site in November 2023 and currently operates 4 e-commerce sites.」
For sales in China, the Company proceeded with the shift from distributor sales to direct sales and, after launching a Chinese e-commerce site in November 2023, advanced to the stage of operating 4 e-commerce sites. - FY2024-Q2AdvancedAnnual report
「For overseas sales of the lifestyle product brand BRUNO, the Company launched e-commerce sites on 3 major Chinese e-commerce platforms in November and began selling directly without using distributors.」
The Company opened its own e-commerce sites on 3 major e-commerce platforms in China and began direct sales without using distributors, moving from preparations to switch to direct sales into the implementation stage. - FY2023AdvancedAnnual report
「The Company had previously allowed distributors to determine its sales strategy in Greater China, but, to achieve further sales growth, it began preparing to switch to direct sales. Sales temporarily declined during the transition.」
For sales in Greater China, the Company began preparing to shift from reliance on distributors to direct sales, putting a review of its sales channels and sales structure into concrete form. Sales temporarily declined during the transition. - FY2023-Q3AdvancedAnnual report
「In domestic sales, sales through mass retailers, where the Company has been expanding its sales channels, increased, while sales through TV shopping and SP also exceeded those of the previous year.」
The Company continued to expand sales channels to mass retailers, reporting sales above the previous year through channels including TV shopping and sales promotion. - FY2023-Q2AdvancedAnnual report
「In domestic sales, sales through mass retailers, where the Company has been expanding its sales channels, increased, while TV shopping sales also remained strong.」
The Company is expanding sales channels to mass retailers and promoting sales through TV shopping, with sales increasing through both channels. - FY2023-Q1AdvancedAnnual report
「In domestic sales, sales through appliance mass retailers, where the Company has been expanding its sales channels, increased, while TV shopping sales also exceeded those in the same period of the previous year.」
The Company expanded its sales channels to appliance mass retailers, increasing sales through that channel, while TV shopping sales also exceeded those in the same period of the previous year. - FY2022AdvancedAnnual report
「Overseas sales expanded, with strong sales of the “Compact Hot Plate” in Taiwan and the launch of BRUNO products in Thailand.」
In addition to existing markets such as China, Hong Kong and Taiwan, the Company began selling BRUNO products in Thailand, expanding its overseas sales channels. - FY2019-Q1AdvancedAnnual report
「Net sales were ¥3,360 million, as sales from シカタ, whose business is centered on OEM sales of bags, were added.」
シカタ’s OEM sales of bags were incorporated into consolidated sales, demonstrating the results of the previous policy of expanding sales channels. - FY2018-Q3RaisedAnnual report
「The Company has maintained long-term business relationships with many customers, including major apparel companies, mass retailers, mail-order companies and wholesalers.」
Through making シカタ a wholly owned subsidiary, the Company can make greater use of its existing sales and transaction base, including apparel companies, mass retailers, mail-order companies and wholesalers, in addition to developing new sales channels for kitchen and travel products. - FY2017RaisedAnnual report
「In the wholesale business, the Company will expand sales channels in the mass market and increase transactions with the RIZAP Group.」
In addition to developing new sales channels for kitchen and travel products, the Company has expanded its target sales channels to include the mass market and transactions with the RIZAP Group. - FY2016First statedAnnual report
「The wholesale business has previously focused on sales channels for interior goods, but the Company will develop new sales channels for kitchen products, travel products and other categories.」
The Company has indicated a policy of expanding its product categories and sales channels beyond its traditional focus on interior goods.