BRUNO overseas sales in China and other markets

「Overseas sales 1,135 83.4」

「Overseas sales, including cross-border e-commerce, continued to perform well.」

「Overseas sales expanded as the Company newly developed and launched BRUNO kitchen appliances tailored to local needs.」

「In overseas sales, the Company offers kitchen appliances and other products for overseas markets, primarily in China and across East Asia.」

「The direct-sales structure overseas has been completed, and the Company plans to fully implement its sales and product strategies in overseas markets.」

「To expand overseas sales, the Company has been switching its sales strategy from distributor sales to direct sales, launching a Chinese e-commerce site in November 2023 and now operating 4 e-commerce sites. In terms of product strategy, it began selling small kitchen appliances such as air fryers, mini rice cookers and soy milk makers, tailored to China's “singles economy,” in addition to its existing original products. These overseas strategies have increased sales in the Chinese market.」

「Within 1 month of launch, Electric Milk Coffee Makers and Lightweight Stainless Steel Screw Bottles ranked first and second, respectively, in their e-commerce categories. As exposure for BRUNO products increased among influencers and on review sites, recognition of the BRUNO brand steadily spread in China. Going forward, the Company will promote initiatives to further raise recognition of the BRUNO brand and achieve substantial sales growth, including launching e-commerce sites on 7 additional major e-commerce platforms in the first half of 2024 and advancing collaboration plans with major Chinese companies.」

「While sales of outdoor-related products such as water bottles and flasks increased, the easing of stay-at-home demand and the review of the overseas sales strategy also affected BRUNO revenue, which was 84% of the previous fiscal year's level.」

「In overseas sales, the Company had previously allowed distributors to determine the sales strategy for the Chinese-speaking markets, but began preparing to switch to direct sales to further expand sales. Revenue temporarily declined during the transition.」

「Overseas, Grill Sandwich Makers were well received in China and Taiwan. However, partly due to higher prices in Japan and the easing of stay-at-home demand in Asia, BRUNO's revenue remained at 88% of the same period of the previous year.」

「Overseas, Grill Sandwich Makers in China and Steam & Bake Toasters in Taiwan continued to perform well. However, partly due to higher prices in Japan and the easing of stay-at-home demand in Asia, BRUNO's revenue remained at 90% of the same period of the previous year.」

「Overseas, unit sales of Grill Sandwich Makers increased in China, while Steam & Bake Toasters also performed well in Taiwan. However, partly due to higher prices and the easing of stay-at-home demand, BRUNO's revenue remained at 86% of the same period of the previous year.」

「Overseas sales exceeded the same period of the previous year, as compact hot plate sales increased in Taiwan and unit sales of Styling Handy Steamers in the interior-appliance category also grew strongly.」

「Overseas sales also exceeded the same period of the previous year, with unit sales of compact hot plates in Taiwan reaching 166% of the same period of the previous year and unit sales of Styling Handy Steamers reaching 331%. As a result, BRUNO's revenue reached 104% of the same period of the previous year.」

「Overseas, recognition of the BRUNO brand improved through large-format digital signage advertising in commercial areas in Taiwan and media exposure for hot plates, and overseas sales also remained strong. As a result, BRUNO's revenue reached 110% of the same period of the previous year.」

「Overseas sales remained steady, with hot plate sales growing as a result of promotional initiatives including a joint recipe campaign in Taiwan.」

「Overseas, sales in China grew substantially during the Lunar New Year, while sales of compact hot plates and Steam & Bake Toasters also remained strong in Hong Kong and Taiwan, partly owing to the effect of BRUNO advertising. Sales also expanded in the North American market, where sales began in September 2020, led by compact hot plates.」

「Overseas sales to Hong Kong and Taiwan continued to perform well, while sales in North America, which began in September 2020, showed promise, with compact hot plates selling out at the preorder stage and other results indicating further potential. As a result, BRUNO's revenue rose substantially to 146% of the same period of the previous year.」

「Sales to Hong Kong and Taiwan continued to perform well, and sales in North America began in September 2020. The Company came to view North America as a promising new market after selling 1,500 compact hot plates in 2 days, among other developments.」

「Sales to East Asia, including China, had declined since February, but overseas sales of BRUNO products recovered rapidly from April as the outbreak was brought under control earlier than elsewhere in the world, together with the effects of limited-time shops and wall advertising in Hong Kong, television commercials in Taiwan, and e-commerce site events in China.」

「The Company also saw a decline in orders from China, which accounts for most of its overseas sales.」

「The BRUNO brand continued to perform well overseas, with sales of hot plates and hot sandwich makers during China's Singles' Day in November making a substantial contribution to sales. Overseas sales rose substantially to 121% of the same period of the previous year.」

「BRUNO's overseas sales continued to perform well. In China, sales of hot sandwich makers were strong, and kitchen appliances from the collaboration range with the popular character Moomin also drove sales. In Hong Kong, sales remained strong as the number of BRUNO retail spaces was expanded at large shopping malls in tourist areas, and overseas sales rose substantially to 174% of the same period of the previous year.」

「In China in particular, the brand gained recognition in both sales and popularity, including being recognized at an event hosted by T-MALL, the country's largest e-commerce site, as an “emerging brand product that contributed to sales.”」

「Overseas sales also remained strong, with shipments to China, Hong Kong, Taiwan and Singapore increasing. In particular, during International Women's Day in March, approximately 7,000 hot plates and hot sandwich makers were sold in China.」

「Hot plates, which have a design advantage, drove sales together with optional products, with sales growing substantially overseas, including in China and Hong Kong, and contributing to recognition of the BRUNO brand overseas.」

「Hot plates, which have a design advantage, have sold well not only in Japan but also overseas, including China, and sales continue to grow.」