CRM, Reviews, and User Interface Improvements
First written in FY2016. 4 of 8 entries say "Restated". Latest entry: FY2020-Q2.
17 other companies' latest entry also says "Advanced".
- FY2020-Q2AdvancedAnnual report
「Beginning in the consolidated second quarter, we actively implemented personalized discounts and points-based promotions based on information such as each member's purchase history, with the aim of reactivating existing members.」
The company newly stepped up personalized initiatives using each member's purchase history and other data to reactivate existing members. - FY2018RestatedAnnual report
「We have devoted even greater effort to creating a site that is attractive to both users and brands.」
The company has continued improving the site to make it attractive to both users and brands. - FY2018-Q2AdvancedAnnual report
「Although the average shipment value had declined since the consolidated third quarter of the fiscal year ended March 2016, it turned upward during the consolidated second quarter under review. This was due to an increase in the number of items purchased per order as a result of continued expansion of the brands carried and improvements to the user interface.」
Continued expanding the brands carried and improving the user interface, resulting in a recovery in average shipment value through an increase in the number of items purchased per order. - FY2018-Q1RestatedAnnual report
「Conducted various forms of communication with users using the CRM system.」
The company has continued communicating with users through the CRM system. - FY2017-Q3RestatedAnnual report
「In addition to efficiently implementing promotions such as brand coupons, we actively communicated with users by leveraging the CRM system replaced in the second half of the fiscal year ended March 2016.」
The company has continued using the upgraded CRM system and communicating with users. - FY2017-Q2RestatedAnnual report
「In addition to efficiently implementing promotions such as brand coupons, we actively communicated with users by leveraging the CRM system replaced in the second half of the fiscal year ended March 2016.」
The company has continued using the CRM system upgraded in the second half of the previous fiscal year and communicating with users. - FY2017-Q1AdvancedAnnual report
「In addition to increased awareness of the 280 shops opened in the fiscal year ended March 2016, the benefits of replacing the CRM system with one focused on real-time communication, implemented progressively from September 2015, contributed to higher transaction value.」
The company explained that the CRM replacement contributed to higher transaction value. - FY2016First statedAnnual report
「We replaced the CRM system with one focused on real-time communication, enhanced coordination reviews and improved the usability of each user interface.」
The company first identified CRM upgrades, expanded reviews and UI improvements as measures to increase customer engagement and purchase rates.