Expanding the menu priced at ¥500 or less and differentiating through British pub food

「当中間期におきましては、新店の順調な立ち上がりに加え、IPコラボレーションやスポーツコンテンツ等を活用した集客施策、グランドメニュー改定による商品価値の向上、公式パブリックビューイング等の推進により、インバウンド需要を含む既存店客数が堅調に推移いたしました。」

「To enhance the value we provide, we revised the HUB brand's main menu in June, further refining the value of the products we have pursued to date and renewing the lineup to make it more attractive, which has encouraged many customers to continue visiting our stores.」

「To enhance the in-store experience through these initiatives, we introduced richly themed new products linked to each project, which have been supported by many customers.」

「各企画に連動したテーマ性豊かな新商品を投入し、多くのお客様よりご支持をいただいております。商材の訴求力を高めるキャンペーンメニューを月次で展開するとともに、店舗運営では接客サービスおよび提供品質の更なる向上を目指した改善活動を徹底いたしました。」

「To enable customers to experience the value of these initiatives in our stores, we introduced new themed products for each initiative, which have received high praise.」

「In revising the grand menu for the 3rd quarter accounting period, we revised prices to maintain and improve product value and service levels and secure sufficient resources for investment in our people.」

「Meanwhile, to address rising prices and other increases in socioeconomic costs, we revised prices on 1 November. Amid a challenging operating environment, we aim to improve our earnings structure by revising prices to appropriate levels, thereby providing continuing returns to stakeholders and improving employee compensation. We also refreshed the taste of the original ale sold at HUB and 82, which customers are enjoying.」

「On 1 May, we revised the grand menu and increased the range of items in popular price points. We also added HUB CRAFT, our original craft beer that had been well received through online sales, to the regular in-store menu to enhance added value, while responding flexibly to rising raw material costs through our pricing strategy.」

「We developed food-focused products including the Happy Hour Set and PUB Meshi Set.」

「As demand for evening drinking declined during the COVID-19 pandemic, we began selling, in October, drink-and-food sets offering additional value during Happy Hour, a time-limited service lasting until 19:00, as well as the HUB CURRY series of food menus produced by ROYAL HOLDINGS Co., Ltd., in order to secure revenue during earlier hours, including lunchtime.」

「As demand for evening drinking declined during the COVID-19 pandemic, we began selling, in October, drink-and-food sets offering additional value during Happy Hour, a time-limited service lasting until 19:00, as well as the HUB CURRY series of food menus produced by ROYAL HOLDINGS Co., Ltd., in order to secure revenue during earlier hours, including lunchtime.」

「We will continue reviewing ingredients, suppliers and logistics to reduce procurement costs and expand our magazine-priced menu items priced at ¥500 or less. We will also expand our menu of traditional British pub food adapted using our original recipes to differentiate our offerings.」

「Amid a social environment in which rising raw material prices and labor costs have become entrenched and many companies across industries have been raising prices, we substantially expanded both drinks and food priced at ¥500 or less under the HUB brand from June this year and under the 82 brand from October. This created a menu lineup at even more affordable prices with a wider range of choices, and was very well received by customers.」

「From the 2nd quarter accounting period, we substantially expanded both drinks and food on the HUB brand's high-quality, low-priced menu available for ¥500 or less, creating a menu lineup at even more affordable prices with a wider range of choices. This was very well received by customers.」

「We will continue reviewing ingredients, suppliers and logistics to reduce procurement costs and expand our magazine-priced menu items priced at ¥500 or less. We will also expand our menu of traditional British pub food adapted using our original recipes to differentiate our offerings.」

「We will continue reviewing ingredients, suppliers and logistics to reduce procurement costs and expand our magazine-priced menu items priced at ¥500 or less. We will also expand our menu of traditional British pub food adapted using our original recipes to differentiate our offerings. In addition, we will improve customer satisfaction by raising the quality and service level of each item.」