Revitalizing earnings power through the integration of digital and physical channels
First written in FY2022. 11 of 14 entries say "Advanced", first in FY2023-Q1. Latest entry: FY2027-H1.
61 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「To encourage repeat visits by existing customers, the company continued efforts to acquire members for the member app, while distributing coupons to dormant customers and running monthly campaigns to enhance product value.」
The use of the members' system has taken concrete form through member acquisition for the member app, coupons for dormant customers and monthly campaigns. - 2026-07-14AdvancedEarnings
「既存顧客のリピート促進につきましては、メンバーアプリ会員向けにクーポンを配信」
メンバーズシステムを活用した顧客データ起点の販促が、メンバーアプリ会員向けのクーポン配信として具体化した。 - FY2026AdvancedAnnual report
「In its marketing initiatives, the company conducts detailed analyses of customer data accumulated in its members system and seeks to optimize its use of digital tools, including through the distribution of personalized coupons based on customer attributes.」
The company developed its analysis of customer data in the members system into the distribution of personalized coupons based on customer attributes. - 2026-05-01AdvancedGeneral Meetings of Shareholders
「また、マーケティング施策においては、メンバーズシステムに蓄積された顧客データを精緻に分析し、顧客属性に応じたパーソナライズなクーポン配信を実施するなど、デジタル活用の最適化に努めております。」
顧客データの分析を、顧客属性に応じたパーソナライズなクーポン配信へ具体化した。 - FY2026-H1AdvancedAnnual report
「As a marketing initiative, the company analyzes customer data in its members system and implements measures to distribute optimal coupons based on customer attributes.」
The company has developed conventional customer-data-based promotions by segment into a specific marketing initiative involving coupon distribution based on customer attributes. - FY2025-H1RestatedAnnual report
「At the same time, in addition to existing customers, the company is conducting marketing activities using its members system to encourage customers who visited HUB and 82 for the first time as a result of these initiatives to return.」
The company continues to conduct marketing activities using its members system to encourage new visitors to return. - FY2025-Q1RestatedAnnual report
「At the same time, in addition to existing customers, the company is conducting marketing activities using its members system to encourage customers who visited HUB and 82 for the first time as a result of these initiatives to return.」
The company continues to conduct marketing activities using its members system to encourage customers who newly visited through campaigns and other initiatives to return. - FY2024-Q3AdvancedAnnual report
「The Company advanced experimental implementation of electronic menus, payment-related systems, shift-management systems, and operational improvements through reviews of store equipment and work content, and is moving toward a selection phase in anticipation of rollout across all locations.」
The company translated the integration of digital operations and store operations into the systemization of electronic menus, payments and shift management, together with a review of store tasks, and moved to the selection stage for rollout across all stores. - FY2024-Q2AdvancedAnnual report
「Initiatives with various companies led to the acquisition of new customer segments, while the members system helped retain those customers.」
The company combined its digital members system with physical customer touchpoints involving IP and e-sports content, and stated that the initiative had progressed to retaining new customers. - FY2024-Q1AdvancedAnnual report
「The Company also sought to attract new customer segments by realizing collaboration with various companies involving previously unavailable IP content and e-sports content developed through the success of its collaboration with the MIXI Group.」
The company developed its efforts to combine digital content with customer touchpoints at stores into corporate collaborations involving IP content and e-sports content, and the acquisition of new customer segments. - FY2023AdvancedAnnual report
「As part of its sales strategy, the company set out the use of its members system and the creation of new reasons to visit. It has used the members system for detailed promotional activities by customer segment based on purchasing data and built a framework for delivering information to customers more promptly.」
The company developed its members system into targeted promotions by customer segment based on purchasing data and built a framework for delivering information more promptly. - FY2023-Q2AdvancedAnnual report
「As part of its sales strategy, the company strengthened marketing using its members system and confirmed an increase in visit frequency through promotional activities for each customer segment based on visit frequency.」
The company developed targeted promotions by customer segment using its members system and explained that this had increased visit frequency. - FY2023-Q1AdvancedAnnual report
「As sales initiatives, the Company sought to attract new customer segments by collaborating on various sports-content initiatives with the MIXI Group, while using the new membership card system renewed in the previous fiscal year to encourage repeat visits, including by enhancing preferential discounts for member customers.」
The company developed specific initiatives combining its new digital members card system with physical stores and sports content, including promotional discounts, measures to encourage repeat visits, and the acquisition of new customer segments. - FY2022First statedAnnual report
「The company has been advancing businesses aimed at restoring profitability and achieving growth, with store-opening strategy, the integration of digital and physical operations, improved employee treatment, and diversity and sustainability as key pillars.」
The company set out for the first time a policy of combining digital channels with physical touchpoints such as stores as a key initiative of its new medium-term management plan.