Sports and Music Events and Member Promotions

「Specific initiatives included promoting IP collaborations, sports content and tie-ups with local governments to acquire new customers. In June, leveraging our operating experience at Tokyo Racecourse and Kyoto Racecourse, we achieved our first limited-time opening at Hanshin Racecourse. In addition, sales of HUB監修ジン＆トニック７％ and HUB監修レモンサワー at selected Seven-Eleven stores have effectively encouraged customers across a broad range of age groups to visit our physical stores, creating opportunities to experience the HUB・82 brands. To encourage repeat visits by existing customers, we continued efforts to acquire members for the member app, while distributing coupons to dormant customers and running monthly campaigns to enhance product value. To enhance the value we provide, we revised the HUB brand's main menu in June, further refining the value of the products we have pursued to date and renewing the lineup to make it more attractive, which has encouraged many customers to continue visiting our stores. In addition, through cooperation with a video streaming company, we established an official public viewing environment for sports broadcasts. Expanding broadcasts during late-night and early-morning hours has led to steady customer traffic, including inbound customers, and during the period we continued to provide venues for creating new, memorable experiences.」

「To attract new customers, in addition to collaborations involving IP and sports content and tie-ups with local governments, we opened temporary outlets at the Tokyo and Kyoto racecourses and Hiratsuka Velodrome, creating opportunities to broaden awareness of HUB and 82 among a wide range of customers.」

「To attract new customers, in addition to collaborations involving IP and sports content and tie-ups with local governments, we opened temporary outlets at the Tokyo and Kyoto racecourses and Hiratsuka Velodrome, creating opportunities to broaden awareness of HUB and 82 among a wide range of customers.」

「To attract new customers, we conducted monthly projects including collaborations involving IP and sports content and fairs themed around local governments, giving many first-time visitors the opportunity to experience HUB and 82. For sports broadcasts, we increased the range of new content and captured demand from inbound customers as well as customers interested in a variety of content.」

「In our operations, we expanded our sports broadcast content and attracted many customers by showing popular content outside normal business hours, including the English professional football league Premier League (England's top division) and the Six Nations international rugby matches. For collaborations involving IP content, we focused on increasing the number of content projects to reach new customer segments.」

「Under both the HUB and 82 brands, we conducted campaigns communicating the appeal of our products and the dining experience we provide, which customers enjoyed. For sports broadcasts, we sought to attract customers during late-night hours by showing popular overseas football content, while sales of horse-racing-themed cocktails in our tie-up with spring horse racing were well received.」

「As part of our sales initiatives, we conducted monthly campaigns communicating the appeal of our products and the dining experience we provide. Under the HUB brand, we conducted campaigns including the ST. PATRICK’S DAY SPECIAL Campaign, themed around an Irish festival, and the Aperol & X-Rated Campaign, featuring cocktails inspired by a vibrant spring. Under the 82 brand, we conducted whiskey-themed campaigns including the Glen Grant Campaign, centered on our original highballs, which customers enjoyed. For sports broadcasts, we sought to attract customers during late-night hours by showing popular overseas football content. Customer acquisition also progressed steadily through ongoing initiatives, and sales of horse-racing-themed cocktails in our tie-up with spring horse racing performed well.」

「As part of our sales initiatives, we conducted a Rugby Campaign timed to coincide with the global sporting event, a Halloween Campaign to enhance the seasonal event atmosphere, and a New Grand Menu Campaign to announce the new grand menu, communicating the appeal of our products and the dining experience we provide. For sports broadcasts and collaboration events involving IP content, we developed projects with various companies, including MIXI GROUP.」

「The holding of a global sporting event in August and the recovery in inbound consumption served as catalysts for a steady recovery in performance during the 2nd quarter accounting period as well.」

「We sought to acquire new customer segments by realizing collaborations with various companies on previously unavailable IP content and e-sports content arising from the success of our collaboration with MIXI GROUP. In addition to these initiatives, the global sporting event held in March and the reclassification of COVID-19 as a Class 5 infectious disease in May served as catalysts for a substantially stronger-than-expected recovery during the 1st quarter accounting period.」

「We also held HUB Day and Ura HUB Day, our customer appreciation events, for the first time in 3 years, resumed anniversary events at individual stores and the cocktail contest, and worked toward recovery from the COVID-19 shock.」

「As part of our sales initiatives, we conducted monthly themed campaigns, including the Connecting People Cocktail Campaign, featuring products selected at the cocktail contest held for the first time in 3 years after being suspended during the COVID-19 pandemic. Watching sports while enjoying food and drink is one of our major offerings. During the 3rd quarter accounting period, we continued tie-up initiatives with MIXI GROUP, while our campaign with the Budweiser brand, the main sponsor of the global sporting event that opened in November, was well received by many customers.」

「As part of our sales initiatives, we resumed monthly campaigns, which had been held irregularly, so that customers could enjoy a variety of products each month, and they were very well received. In particular, a campaign featuring Jameson Irish whiskey proved successful, and we recorded the No. 1 sales volume in Japan for the product for the year. We also held HUB Day, our annual customer appreciation day, for the first time in 3 years, attracting many customers to our stores.」

「As the sports industry returned to everyday activities, we strengthened our relationships with sports teams, conducted tie-up campaigns and participatory events, and worked to increase our ability to attract customers.」

「In addition, as a partnership project with the MIXI Group, we launched new initiatives using sports content and advanced efforts to enhance our value as a place for communication.」

「After reopening, we continued selling Happy Hour Sets, while promoting a campaign to encourage customers to switch to the new membership card and join as new members, as well as the use of our original electronic money payment system, thereby advancing initiatives to stimulate demand during earlier hours and encourage customers to return.」

「The HUB Truck food trucks, launched in March this year, and counter-service facilities at the home stadiums of the professional baseball teams operated as extensively as possible within the scope of requests from local authorities, as we promoted initiatives to further raise awareness of our brand.」

「Taking advantage of the affinity between our business and sporting events, we launched the HUB Truck food-truck business in March this year and, during the same month, opened a counter-service facility inside MetLife Dome, the home stadium of the professional baseball team Saitama Seibu Lions, thereby promoting initiatives to further raise awareness of our brand.」

「Taking advantage of the affinity between our business and sporting events, we launched the HUB Truck food-truck business in March this year, opening at stadiums and various event venues and implementing initiatives to further raise awareness of our brand.」

「We newly opened the tie-up outlet HUB GRAMPUS PUB Nagoya TV Tower, named after the J.League team Nagoya Grampus.」

「Unlike these new outlets, we also opened counter-service facilities without seating at Meiji Jingu Stadium and Rakuten Seimei Park Miyagi, beginning this fiscal year, to raise awareness of our stores among baseball fans.」

「As one result of these efforts, during the global rugby event held in Japan in the third quarter accounting period, the efforts of a project team that began preparations one year earlier proved successful, attracting many foreign visitors to Japan and enabling the Company to achieve performance exceeding 120% for 2 consecutive months.」

「Unlike these new store openings, the Company has begun opening concession facilities without seating at Meiji Jingu Baseball Stadium and Rakuten Seimei Park Miyagi from the current fiscal year, in addition to “HUB Fukuoka Yafuoku! Dome,” to raise awareness of its locations among baseball fans.」

「The Company also opened “HUB Fukuoka Yafuoku! Dome,” Japan’s first British-style pub inside a stadium and its first location in Kyushu.」

「The Company holds various sports-viewing and music events and creates settings where customers can share the excitement and communicate with one another through these events. It also conducts promotions, including email campaigns and stamp rallies, to increase the frequency of member visits.」

「The success of measures including the highly popular sports events held in June and July, proactive efforts to capture demand for alcoholic beverages in earlier time slots, the Company’s first tie-ups with a professional baseball team and a rugby Top League team, and changes to operating hours at certain locations following reviews of each location’s characteristics to achieve more efficient operations, resulted in cumulative third-quarter same-store sales of 102.5% and customer numbers of 102.7% compared with the same period of the previous year.」

「In addition, the success of the sporting event held in June and July, which generated considerable excitement, contributed to same-store sales of 102.7% and customer numbers of 101.7% year on year for the cumulative second quarter.」

「The Company also opened “HUB Sendai Marble Road,” its third location in Sendai and its first location supporting a professional baseball team, the Tohoku Rakuten Golden Eagles.」

「The Company holds various sports-viewing and music events and creates settings where customers can share the excitement and communicate with one another through these events. It also conducts promotions, including email campaigns and stamp rallies, to increase the frequency of member visits.」

「Successful efforts to attract customers to sports events and other activities resulted in same-store sales of 100.0% and customer numbers of 101.5% year on year for the cumulative third quarter.」

「Successful efforts to attract customers to sports events and other activities resulted in same-store sales of 102.1% and customer numbers of 103.5% year on year for the cumulative second quarter.」

「Successful efforts to attract customers to sports events and other activities resulted in same-store sales of 102.3% and customer numbers of 103.6% year on year for the cumulative first quarter.」

「The Company holds various sports-viewing and music events and creates settings where customers can share the excitement and communicate with one another through these events. It also conducts promotions, including email campaigns and stamp rallies, to increase the frequency of member visits.」