Transition to a lifestyle goods store under the banner of “Creating a Modest Sense of Happiness”
First written in FY2021-Q1. 10 of 18 entries say "Advanced", first in FY2024-Q1. Latest entry: 2026-11-13.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「In the cosmetics and general merchandise business, the Company aims to create “small moments of happiness” through a general merchandise store filled with small delights. It pursued differentiation from competitors through original promotions using アプライドグループ’s own farm, “ひーな農園,” an expanded lineup of original goods featuring ハウズ’s official character “むにゃむ,” and member-only benefit sales for ハウズプレミアムメンバーズ. Wholesale sales declined, resulting in revenue of ¥10,263 million, down 16.6% year on year.」
To achieve its goal of becoming a variety goods retailer, the company developed its own farm, original goods featuring its official character, and sales of benefits for premium members as specific measures. - 2026-05-14AdvancedResults
「ハウズ公式キャラクター「むにゃむ」によるオリジナルグッズラインナップ拡充展開、ハウズプレミアムメンバーズ会員限定特典販売等により、他社との差別化を進め、」
公式キャラクターのオリジナルグッズと会員限定特典販売を新たな具体策として記載した。 - FY2026-H1AdvancedAnnual report
「② In the cosmetics and general merchandise business, the Company aims to create “small moments of happiness” through a general merchandise store filled with small delights. It pursued differentiation through the development of products featuring ハウズ’s official character むにゃむ and expanded its product lineup. Wholesale sales declined, resulting in revenue of ¥3,807 million, down 20.6% year on year.」
To achieve its goal of becoming a variety goods retailer, the company identified the expansion of original goods featuring How’s official character and a broader assortment as new specific measures. However, revenue decreased 20.6% year on year due to a decline in wholesale sales. - FY2025AdvancedAnnual report
「In the cosmetics and general merchandise business, the Company aims to create “small moments of happiness” through a general merchandise store filled with small delights. It enhanced customer traffic through collaboration with the harvest festival at アプライドグループ’s own farm, “ひーな農園,” and pursued differentiation through gift fairs and other initiatives. In addition, wholesale sales remained firm, resulting in revenue of ¥12,302 million, up 14.7% year on year.」
To achieve its goal of becoming a variety goods retailer, the company developed collaboration with its own farm, a harvest festival, gift fairs, and wholesale sales as specific measures. Revenue increased 14.7% year on year. - FY2024AdvancedAnnual report
「In the cosmetics and general merchandise business, the Company aims to create “small moments of happiness” through a general merchandise store filled with small delights. It enhanced customer traffic by holding locally focused original events using アプライドグループ’s own farm, “ひーな農園,” and pursued differentiation through the development of original gift products. In addition, wholesale sales remained firm, resulting in revenue of ¥10,724 million, up 36.6% year on year.」
To achieve its goal of becoming a variety goods retailer, the company developed locally focused events using its own farm, original gift products, and wholesale sales as specific measures. It disclosed a 36.6% year-on-year increase in revenue. - FY2024-Q3AdvancedAnnual report
「② In the cosmetics and general merchandise business, the company aims to create “small moments of happiness” through a general merchandise store filled with small discoveries. It held original events, including a harvest festival at the Applied Group’s own farm, “ひーな農園,” cooking classes and workshops, and advanced differentiation through original products. In addition, wholesale sales remained solid, and revenue was ¥8.081 billion, up 49.0% year on year.」
To achieve its goal of becoming a variety goods retailer, the company developed its own farm’s harvest festival, cooking classes, workshops, and original products as specific measures. Revenue increased 49.0% year on year. - FY2024-Q2AdvancedAnnual report
「② In the cosmetics and general merchandise business, the Company aims to create “small moments of happiness” through a general merchandise store filled with small delights. It increased the number of premium members through locally focused promotions using ひーな農園 (the Company’s own farm), ハウズスクール and ハウズキッチン. In addition, wholesale sales remained firm, resulting in revenue of ¥4,871 million, up 64.6% year on year.」
To achieve its goal of becoming a variety goods retailer, the company identified its own farm, How’s School, How’s Kitchen, locally focused promotion, and an increase in premium members as new specific measures. Revenue increased 64.6% year on year. - FY2024-Q1AdvancedAnnual report
「② In the cosmetics and general merchandise business, the Company aims to create “small moments of happiness” through a general merchandise store filled with small delights. It enhanced the appeal of its stores by offering salad buffets using freshly harvested vegetables from ひーな農園 (the Company’s own farm), holding workshops, cooking classes and flower-arranging classes, among other initiatives, and promoted revenue growth through premium member-only sales and other measures. In addition, wholesale sales remained firm, resulting in revenue of ¥2,434 million, up 77.9% year on year.」
To achieve its goal of becoming a variety goods retailer, the company identified its own farm, a salad buffet, various classes, and sales exclusively for premium members as new specific measures. Revenue increased 77.9% year on year. - FY2023-Q3RestatedAnnual report
「② The cosmetics and general merchandise business aims to operate general merchandise stores filled with small moments of delight under the theme of "creating modest happiness." It worked to attract more customers through original events promoted via social media, promoted differentiation through the introduction of products offering proposals to customers, and recorded sales of ¥5,423 million, down 54.4% year on year, due to a reduction in wholesale sales.」
The company continues to pursue the policy of “creating a sense of modest happiness” and aiming to be a variety goods store overflowing with small moments of delight. However, revenue decreased 54.4% year on year due to a reduction in wholesale sales. - FY2023-Q2RestatedAnnual report
「② The cosmetics and general merchandise business aims to operate general merchandise stores filled with small moments of delight under the theme of "creating modest happiness." It worked to attract customers by distributing event information and discount coupons through the official Howz app and offering lunch and café items using seasonal ingredients, promoted differentiation through private-label products, and recorded sales of ¥2,959 million, down 61.1% year on year, due to a reduction in wholesale sales.」
The company continues to pursue the policy of “creating a sense of modest happiness” and aiming to be a variety goods store overflowing with small moments of delight. However, revenue decreased 61.1% year on year due to a reduction in wholesale sales. - FY2022-Q2RestatedAnnual report
「② In the cosmetics and general merchandise business, the company aims to create “small moments of happiness” through a general merchandise store filled with small discoveries. By offering lunch and café services in the ハウズキッチン corner, holding cooking classes and tasting events, and launching private-label products such as rice-flour pancake mix, it captured a broad range of customer needs. In addition, export sales remained solid, and revenue was ¥7.605 billion, compared with ¥6.120 billion in the same period of the previous year.」
The company continues to pursue the policy of “creating a sense of modest happiness” and aiming to be a variety goods store overflowing with small moments of delight, combining How’s Kitchen, original products, events, and export sales. - FY2022-Q1RestatedAnnual report
「② In its cosmetics and general merchandise business, the company sought to become a general merchandise store creating “small moments of happiness” and filled with small discoveries, encouraged visits from a broad range of customers by serving carefully selected seasonal ingredients at ハウズ Kitchen, enhanced its product range centered on differentiated products, focused on export sales, and recorded sales of ¥3.058 billion, compared with ¥2.349 billion in the previous year.」
The company continues to pursue the policy of “creating a sense of modest happiness” and aiming to be a variety goods store overflowing with small moments of delight, combining How’s Kitchen, differentiated products, and export sales as specific measures. - FY2021RestatedAnnual report
「In its cosmetics and general merchandise business, the company sought to become a general merchandise store creating “small moments of happiness” and filled with small discoveries. It expanded its customer base by selling private-label products and serving lunch and sweets at ハウズ Kitchen using carefully selected seasonal ingredients based on specific themes, while wholesale and mail-order sales grew steadily against the backdrop of stay-at-home consumption, resulting in sales of ¥13.328 billion, up 78.1% year on year.」
The company continues to pursue the policy of “creating a sense of modest happiness” and aiming to be a variety goods store overflowing with small moments of delight. - FY2021-Q3RestatedAnnual report
「② The cosmetics and general merchandise business aims to operate general merchandise stores filled with small moments of delight under the theme of "creating modest happiness." By launching private-label products and expanding its range centered on differentiated products, wholesale and mail-order sales grew steadily against a backdrop of stay-at-home consumption, resulting in sales of ¥10,330 million, up 80.3% year on year.」
The company continues to pursue the policy of “creating a sense of modest happiness” and aiming to be a variety goods store overflowing with small moments of delight. - FY2021-Q2RestatedAnnual report
「② The cosmetics and general merchandise business aims to be a variety goods store that creates “a sense of modest happiness” and is overflowing with small moments of delight. By launching private-label products, expanding its assortment centered on differentiated products, and strengthening wholesale and mail-order sales, it generated revenue of ¥612.0 million, up 66.6% year on year.」
The company continues to pursue the policy of “creating a sense of modest happiness” and aiming to be a variety goods store overflowing with small moments of delight. - FY2021-Q1First statedAnnual report
「② In its cosmetics and general merchandise business, the company sought to become a general merchandise store creating “small moments of happiness” and filled with small discoveries, introduced new products responding to changes in the business environment, enhanced its product range centered on differentiated products, and recorded sales of ¥2.349 billion, up 92.1% year on year.」
For the cosmetics and general merchandise business, the company explicitly stated for the first time its policy of “creating a sense of modest happiness” and aiming to be a variety goods store overflowing with small moments of delight. Its measures include launching new products in response to changing conditions and expanding its assortment of differentiated products.