Sales combining hardware and services, customer retention, and expansion into the corporate market

「In the PC and gaming business, the Company sought to become a direct-sales manufacturer with the goal of being a “company that takes on the challenge of making AI part of everyday life.” Against a backdrop of rising replacement demand following the end of Windows 10 support in October 2025, it increased production capacity for original products through the operation of its Nagoya production facility and expanded its sales channels in the Tohoku region by opening a new Applied Sendai store, resulting in revenue of ¥37,392 million, up 8.2% year on year.」

「The corporate sales division worked to further strengthen its customer base through customised sales of business PCs, sales of AI-based visual inspection solutions, which have attracted growing attention in recent years, and proposals to improve office environments.」

「In the PC and gaming business, the Company sought to become a direct-sales manufacturer with the goal of being a “company that takes on the challenge of making AI part of everyday life.” Amid rising replacement demand following the end of Windows 10 support in October 2025, it expanded and increased sales of its proprietary product lineup, including the “High-Performance & High-Quality CERVO Workstation Series” and “High-Durability Path Finder Series,” resulting in revenue of ¥34,572 million, up 9.0% year on year.」

「① In the PC and gaming business, the Company sought to become a direct-sales manufacturer with the goal of being a “company that takes on the challenge of making AI part of everyday life.” Against a backdrop of rising replacement demand ahead of the end of Windows 10 support, it increased contact points for B2B solution proposals through business fairs for corporations and sole proprietors, online seminars for universities and research institutions, and demonstrations of cutting-edge computers. It strengthened sales of high-priced, high-value-added models leveraging its proprietary technology, including the “High-Performance & High-Quality CERVO Workstation Series” and “High-Durability Path Finder Series,” while focusing on providing high-value-added services, resulting in revenue of ¥15,133 million, up 3.9% year on year.」

「In the PC and gaming business, the Company sought to become a direct-sales manufacturer with the goal of being a “company that takes on the challenge of making AI part of everyday life,” expanded its original product lineup by industry and application, broadened its range of solution proposals, and focused on acquiring new corporate customers through seminars for corporations, government agencies, research institutions and universities, resulting in revenue of ¥31,720 million, up 3.9% year on year.」

「In its specialist equipment business, centered on B2B sales, the Group held IT seminars for corporate customers and used an online sales system to promote packaged sales combining solutions such as AI and RPA with hardware, in addition to sales of various IT devices, with the aim of increasing sales and growing its customer base.」

「In its specialist equipment business, centered on B2B sales, the Group used a combination of face-to-face and online business meetings to maintain close communication with business partners, promote account development and strengthen customer retention.」

「① In the PC and gaming business, the Company sought to become a direct-sales manufacturer with the goal of being a “company that takes on the challenge of making AI part of everyday life,” promoted product and solution sales specialised by application, and increased service revenue through various promotional initiatives, resulting in revenue of ¥6,936 million, up 3.2% year on year.」

「In light of these market changes, the Group promoted comprehensive IT implementation support covering hardware, solutions and maintenance in response to diverse digitalisation needs, with greater emphasis on safety and efficiency.」

「Against this backdrop, the Group sought to diversify risk by flexibly adjusting sales through multiple channels, including stores, the corporate division, and its mail-order and wholesale divisions, according to conditions. At the same time, by strengthening its production and technical divisions, it focused on selling systems that combine hardware and services and worked to increase its customer base and generate profits.」

「① In the PC and gaming business, the Company sought to become a direct-sales manufacturer with the goal of being a “company that takes on the challenge of making AI part of everyday life,” promoted product and solution sales using online seminars, and benefited from steady corporate sales, resulting in revenue of ¥6,718 million, up 14.1% year on year.」

「In light of these market changes, the computer business expanded its production facility and worked to increase production capacity while promoting comprehensive IT implementation support for customers' diverse needs, including hardware, solutions and maintenance.」

「Against this backdrop, the Group sought to diversify risk by flexibly adjusting sales through multiple channels, including stores, the corporate division, and its mail-order and wholesale divisions, according to conditions. At the same time, by strengthening its production and technical divisions, it focused on selling systems that combine hardware and services and worked to increase its customer base and generate profits.」

「Against this backdrop, the Group strengthened cooperation among its stores, corporate division and technical division, intensified its approach to DX, where customer needs are growing, and worked continuously to improve the profitability of its business by providing proposals combining solutions and products through a mix of online and face-to-face channels.」

「Against this backdrop, the Group placed integrated hardware and service sales at the center of its strategy, leveraged its strengths by supporting the promotion of remote work, computer adoption accompanying the mandatory introduction of programming education and online maintenance support, and worked to grow its customer base and generate profits.」

「Applied, a computer specialty retailer operating 26 stores mainly in western Japan, held free in-store consultation sessions and online seminars in response to the mandatory introduction of programming education and demand for IT adoption, and sought to increase sales of both hardware and technical support through implementation consulting.」

「At the 26 Applied computer specialty stores, the Group addressed customer needs by offering services for individual customers supporting digitalisation and raising awareness of the need for digital technologies through online solution seminars for corporate customers.」

「Against this backdrop, the Group strengthened cooperation among its stores, corporate division and technical division, and worked to grow its customer base and generate profits through sales initiatives leveraging its unique strengths, centered on selling integrated hardware and service solutions and including support for promoting remote work, computer adoption accompanying the mandatory introduction of programming education, and the introduction of various IT solutions using its stores. Applied computer specialty stores newly established seminar rooms for corporate IT solutions and programming classes, and worked to develop new customer segments through seminars.」

「Against this backdrop, the Group placed sales of integrated hardware and service solutions at the center of its strategy, leveraged its strengths as a specialist retailer by supporting the promotion of remote work and computer adoption accompanying the mandatory introduction of programming education, and worked to grow its customer base and generate profits.」

「In this economic environment, the Group strengthened cooperation among its stores, corporate division and technical division, focused on selling integrated hardware and service solutions, and worked to grow its customer base and generate profits. Of the 26 Applied computer specialty stores, 20 newly established booths proposing solutions for corporate customers. Through in-store consultation sessions, the Group improved customer satisfaction and addressed demand for upgrades to Windows 10. In its specialist equipment business, centered on B2B sales, the Group stimulated IT demand through seminars and exhibitions held in cooperation with its stores and technical division, and sought to expand sales through packaged sales of software and hardware using AI and RPA.」

「Against this backdrop, the Group strengthened cooperation among its stores, corporate division and technical division, focused on selling integrated hardware and service solutions, and worked to grow its customer base and generate profits. Of the 26 Applied computer specialty stores, 20 newly established booths proposing solutions for corporate customers, improving customer satisfaction and addressing demand for upgrades to Windows 10. In its specialist equipment business, centered on B2B sales, the Group worked with its stores and technical division to promote packaged sales of software and hardware using AI and RPA, with the aim of increasing sales.」

「Against this backdrop, the Group focused on selling systems that combine hardware and services, developed its sales operations by leveraging its strengths as a specialty retailer, and worked to increase its customer base and generate profits.」

「The group focused on sales combining hardware and services, pursued specialized sales initiatives as a specialty retailer and promoted customer growth and profit generation.」

「Against this backdrop, the Group made the sale of hardware and services as an integrated offering a priority, developed its sales operations by leveraging its strengths as a specialty retailer, and worked to increase its customer base and generate profits.」

「Against this backdrop, the Group developed its sales operations by leveraging its strengths as a specialty retailer, made the sale of systems that combine hardware and services a priority, and worked to increase its customer base and generate profits.」

「Against this backdrop, the Group focused on selling systems that combine hardware and services, developed its sales operations by leveraging its strengths as a specialty retailer, and worked to increase its customer base and generate profits.」

「Against this backdrop, the group focused on sales combining hardware and services, pursued specialized sales initiatives as a specialty retailer and promoted customer growth and profit generation.」

「Against this backdrop, the Group focused on selling systems that combine hardware and services, developed its sales operations as a specialized retailer, and worked to increase its customer base and generate profits.」

「The Group established a business structure focused on selling systems that combine hardware and services, leveraging its strengths as a specialty retailer to increase its customer base and generate profits.」

「Against this backdrop, the group focused on sales combining hardware and services, differentiated itself as a specialty retailer and promoted customer growth and profit generation.」

「The Group centered its business on selling systems that combine hardware and services, seeking to increase its customer base and generate profits while pursuing a specialized sales strategy as a specialist retailer.」

「The Group established a structure centered on selling systems and services that combine hardware and services, seeking to increase its customer base and generate profits while capitalizing on its strengths as a specialist retailer.」

「Against this backdrop, the group focused on selling solutions combining hardware and services, generated profits through customer growth and established an operating structure that leverages the strengths of specialty stores.」

「The group focused on sales combining hardware and services, worked to generate profits by retaining customers and strongly promoted expansion into corporate customers, thereby seeking to increase sales and strengthen its business foundation.」