Expanding the Housing-Matching Business Through the Company's Website and IT
First written in FY2020-Q3. 13 of 27 entries say "Restated". Latest entry: 2026-08-12.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「In 2025, the company also began operating its internally developed data-matching system, "目利きAI" (AI-based data-matching system), to improve organisational efficiency and operational repeatability, thereby strengthening the foundation for its medium- to long-term growth strategy.」
Specific progress was described, including the launch of the internally developed data-matching system, "目利きAI" (AI-based data-matching system), in addition to existing initiatives involving the company website and IT. - FY2026-H1RestatedAnnual report
「Approaches to new customers through a strengthened proprietary website」
The existing digital customer-acquisition initiative of strengthening the company website to approach new customers continued to be described. No new feature releases or new milestones for usage metrics were indicated. - FY2025RestatedAnnual report
「In the fiscal year ending March 2025, customer acquisition originating from proprietary media, particularly the website, increased substantially.」
Continued strengthening of customer acquisition through proprietary media, particularly the website, was reported. No specific milestones, such as the release of new platform functions or usage metrics, were presented. - FY2025-H1RestatedAnnual report
「In the sumuzu business, we secured stable customer acquisition and sales volumes through word-of-mouth referrals and repeat business from affluent customers, as well as our proprietary media and social media. In addition, sales of large residential land and income-producing real estate resulted in year-on-year increases in both revenue and profit. Revenue for the current interim consolidated accounting period was ¥9,434.489 million, up 7.2% year on year, and segment profit was ¥1,061.012 million, up 22.2%.」
Customer acquisition through word-of-mouth referrals and repeat business from affluent customers, as well as proprietary media and social media, continued, securing sales volumes. Revenue and segment profit increased year on year, but no separate milestone, such as a new website function, was presented. - FY2024Update to the internet-based customer acquisition ratioAnnual report
「The Group has focused on strengthening two customer-acquisition channels, the internet and referrals and repeat business, to conduct efficient sales activities. As a result, in the fiscal year ended March 2024, 49.2% of the Group's completed transactions originated from internet services, including housing-information services and its own website.」
The Group continued strengthening the internet and referral and repeat-business customer-acquisition channels, and updated the ratio of completed transactions originating from internet services to 49.2% for the fiscal year ended March 2024. - FY2024-Q3RestatedAnnual report
「In the sumuzu business, sales efficiency improved as stronger proprietary media increased customer acquisition, while」
Continued improvements in customer acquisition and sales efficiency through stronger proprietary media were reported. No new milestones, such as new-function releases or usage metrics, were presented. - FY2024-Q2RestatedAnnual report
「Sales of residential real estate remained solid as the number of acquisitions increased through stronger staffing in the acquisition division and advertising effectiveness improved through stronger proprietary media.」
Customer acquisition and sales initiatives through stronger proprietary media and improved advertising effectiveness continued to be reported. No new milestones, such as new-function releases or usage metrics, were presented. - FY2023AdvancedAnnual report
「“Development of sumuzu Matching”: The “sumuzu Matching” service matches customers with homebuilders for custom-built homes through an online competition. A prospective land buyer or landowner enters their desired housing requirements, and sumuzu-certified housing specialists interested in those requirements participate in the competition online and propose building plans. We added functions and improved convenience.」
For sumuzu Matching, the development of the online competition function, additional functions and usability improvements were described as specific R&D outcomes. - FY2023-Q1RestatedAnnual report
「In addition, 44.7% of all completed transactions with external customers originated from internet services, including external portal services and the Company's website.」
The statement showed that customer acquisition and completed transactions through internet services, including external portal services and the Company's website, continued, with a quarterly ratio of 44.7%. No new platform-function release was mentioned. - FY2022-Q3RestatedAnnual report
「We strengthened our sales capabilities by continuing to enhance the development of the custom-home matching platform, “sumuzu Matching.”」
It was stated that development of sumuzu Matching and sales-strengthening initiatives continued. No separate specific milestones, such as new-function releases or usage metrics, were presented. - FY2022-Q2RestatedAnnual report
「At the same time, we continued to expand the services of our proprietary homebuilding-contracting matching platform, “sumuzu Matching.”」
It was stated that the expansion of sumuzu Matching services continued. No specific progress, such as the release of new functions or improvements in usage metrics, was presented. - FY2022-Q1RestatedAnnual report
「Because half of completed customers are acquired through the internet, we recognize that promoting efficient sales activities using inside sales, marketing tools and our “sumuzu Matching” homebuilding-contracting platform will be extremely important for securing future profits.」
Given that internet-based customer acquisition accounts for half of completed customers, the Company indicated that it would continue sales activities using inside sales, marketing tools and sumuzu Matching. No new specific progress, such as the release of new functions, was stated. - FY2021AdvancedAnnual report
「For the “sumuzu Matching” real estate platform, we selected and renewed existing content and service offerings and worked to improve usability. “Development of sumuzu Matching” and “Additional functions and improved convenience” were also cited. R&D expenses for the current consolidated fiscal year amounted to ¥57.523 million.」
Content and service offerings on sumuzu Matching were selected and renewed, additional functions were introduced, and integration with the land-management portal site was advanced. R&D expenses of ¥57.523 million were also recorded. - FY2021-Q3RestatedAnnual report
「In addition, to further improve the profitability of our real estate sales business, we focused not only on face-to-face sales activities based on high-net-worth customer data but also on expanding our technology-enabled real estate matching business.」
The expansion of the technology-enabled real estate matching business continued. It was also stated that page views and unique users on the proprietary website increased steadily, but no new specific progress, such as the release of new functions, was presented. - FY2021-Q2RestatedAnnual report
「The cumulative number of customer records, as well as page views and unique users on the “sumuzu” website, has steadily increased.」
It was stated that page views, unique users and the cumulative number of customer records on the sumuzu website continued to increase, but no new specific progress, such as the release of new functions, was presented. - FY2021-Q1AdvancedAnnual report
「As the impact on order-taking activities became apparent due to the decline in on-site property visits resulting from restrictions on outings, we pursued orders through new initiatives, including proposals to customers via the web, limiting outings through remote work, and participation in the Ministry of Land, Infrastructure, Transport and Tourism's social experiment on important-matters explanations using IT.」
Existing online and IT initiatives were applied to order-taking activities during the spread of COVID-19, including web-based proposals, remote work, and participation in the IT-based important-matters explanation social experiment. - FY2020AdvancedAnnual report
「In October 2019, we launched the bespoke housing matching platform “sumuzu Matching,” enabling online matching with builders. At our Company, 42.2% of completed transactions in the fiscal year ended March 2020 originated from customers acquired through the internet.」
Following the launch of sumuzu Matching, initiatives expanded to include additional functions, a market watcher, a chatbot, articles and email newsletters, marketing automation, and online video consultations. The disclosure stated that 42.2% of completed transactions originated through the internet. - FY2020-Q3First statedAnnual report
「To further increase profitability in real estate sales, we developed additional functions and services for our proprietary real estate sales website and, as a result, released the “sumuzu Matching” service as scheduled in October 2019. This service matches customers who have acquired land with homebuilders. Although page views and unique users are steadily increasing, we will continue to focus on services for face-to-face transactions using our extensive data on high-net-worth customers, while working to achieve efficient real estate sales through IT and expand the matching business on our proprietary website.」
Website functions and services, the October 2019 launch of “sumuzu Matching,” more efficient sales through IT, and expansion of the matching business on the proprietary website were organized as a single digital initiative. No specific figures for page views or unique users were disclosed.